Business Research Methods William G. Zikmund. Chapter 13: Measurement. Concept. A generalized idea about a class of objects, attributes, occurrences, or processes. Operational Definition. Specifies what the researcher must do to measure the concept under investigation.
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A generalized idea about a class of objects, attributes, occurrences, or processes
Specifies what the researcher must do to measure the concept under investigation
Please tell me how true each statement is about the media. Is it very true, not very true, or not at all true?
The ability of a scale to measure what was intended to be measured
The degree to which measures are free from random error and therefore yield consistent results
Old Rifle New Rifle New Rifle Sun glare
Low Reliability High Reliability Reliable but Not Valid
(Target A) (Target B) (Target C)