The Inner Workings of Sydney’s Creative Agencies

1. The Inner Workings of Sydney’s Creative Agencies So you've signed on with a new creative agency but are not sure how they will work with you? Don't worry; we have a complete breakdown of the processes within a creative agency which should give you plenty of insights into what you can expect and how you should engage with them. When it comes to a digital creative agency, Sydney's agencies work in a particular style. They have set processes in place and usually follow this pattern. All your work will begin with a brief. This will involve you sending the agency a proper brief document wherein you detail your expectations. But remember, all good work begins with a good brief. Your work on the brief will have to begin with an understanding of your creative agencies, Sydney's agencies have set guidelines when it comes to briefs and you will have to follow these to the letter. Next, you need to be first internally aligned on your goals and expectations. Once you have a clear picture of what you want to achieve you can then draft the brief and send it to the agency. The agency will then kick into action and will first try their best to absorb and understand you’re brief. At this point they might come back to you and ask for further clarification, once they are on board; their strategy team will kick into action. The strategy team will formulate the creative direction and pass the baton to the creative team. This is where the real magic begins. All through this process, the account management team will be constantly your point of contact. Once the first creative draft is ready, it will be shared with you. At this stage, you might want to consider getting on a call with the agency to properly understand what they have pulled off. Some agencies prefer to come and take you through it in person. At the initial phases of work, it is advisable to meet the agency as much as possible and get to know the people involved. This will encourage smoother channels of communication between all of you. The next stage will involve feedback and again it is important that your team is internally aligned to ensure a single point of feedback. This is essential for you to not only keep your costs down but also to ensure smooth relations with your agency. Feedback is usually the biggest point of contention between agencies and it is crucial for you to figure this out. Speaking of digital marketing services, Sydney's agencies have their own unique way if working. It is important for you to align your brand's working style with theirs in order to ensure smooth flow of work. Communication is a key and as the client, you will definitely have the upper hand when it comes to setting processes and establishing guard rails. A little flexibility goes a long way in building client-agency relations. Tingdigital.com.au