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Tim McCallan advises using the free internet tools to check your website's performance and SEO once it is ready to launch. Investigate and resolve any issues with your website as soon as possible, paying special attention to issues with your landing pages' loading time, browser cache, headers, alt-tags, and other related issues.
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DIGITAL MARKETING PLANNING PROCESS FOR BEGINNERS | TIM MCCALLAN
The development and implementation of a company's digital marketing strategy are the key subjects of this article. Since technology is becoming more and more ingrained in both our personal and professional lives, businesses in the digital era cannot afford to be without a digital marketing plan. A business without a digital marketing strategy is actually setting itself up for failure.
Process for Digital Marketing Planning Regardless of whether you have built a digital marketing strategy for your company that is currently active, a strategy that is not yet active, or you are in the process of doing so, follow the steps outlined below to help your business grow and prosper online. This approach has shown to be very helpful for many businesses.
Make a presence on a website Tim McCallan asserts that you can establish a digital presence by setting up a website, blog, or social media profile, as well as by registering your business with online directories of neighbouring businesses. Companies use these platforms today to strengthen their internet presence. If you want to increase your search exposure, you need have these digital marketing tools in your toolbox.
creating A Domain Name Registration When selecting a domain name for your business, be careful to include keywords associated with your niche and city in addition to your business name. For instance, abcplumbingservicestoronto.com would be the ideal domain name if you offered plumbing services.
Content creation Creating engaging website content that attracts qualified leads is the next step after choosing your domain name. Conducting research on relevant keywords is the best approach to produce engaging content. Include these words in all of your text, especially headers and subheadings, the title, and the meta description of your web pages.
How To Make Your website Better The next stage is to collaborate with an experienced web designer who is also skilled in SEO (on-page and off-page) to build a user- and mobile-friendly website that converts well for your business. This should be done once your content is ready. Instead of employing a website developer and an SEO specialist individually, it is more cost-effective to hire a competent website developer with SEO experience.