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Information Integration - Information as a Service

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Information Integration - Information as a Service

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  1. Information Integration - Information as a Service Julius PETER SOA Sales Executive, CEMAAS SWG julius_peter@at.ibm.com

  2. Customer Business Issues • Too much information and not knowing what’s important • Not using demand signals to drive supply chain • Not using customer analysis to tailor marketing and sales • Not leveraging valuable unstructured information • Multiple versions of the truth • Problems managing customer, product and partner interactions • Regulatory compliance inhibited by poor transparency • Lack of trusted information • Incomplete, out-of-date, inaccurate, misinterpreted data • Difficult to understand or control how information is used • Lack of agility • Inability to take advantage of opportunities for innovation • Escalating costs due to inflexible systems and changing needs

  3. Tight Coupling of Data to Workflow Locks You In Create Quote Create Estimate • Inconsistency in the “view” of the data • Inconsistency in sources and how data is derived • Inconsistency in rules applied to data • Multiple points of maintenance • No flexibility to change information sources and formats Process Flow Process Flow Trigger Trigger Access Transform Cleanse Access Transform Cleanse Legacy Application Data Warehouse Packaged Application

  4. Information Virtualization Improves Flexibility Create Quote Create Estimate • Consistent packaging of data • Leverages understanding of metadata relationships • Applies consistent rules to data • Centralized control and maintenance • Flexibility to change information sources and formats Process Flow Process Flow Trigger Trigger Information as a Service Accessibility Flexibility Shared Metadata Consistency Control Legacy Application Data Warehouse Packaged Application

  5. IBM Information ServerDelivering information you can trust

  6. The Analysts Agree: Information as a Service is Key Getting the right data quickly and consistently for all applications continues to be a key challenge for many enterprises. Forrester, January 2006 An enterprise-wide information management strategy increases the chance of success for service oriented architecture efforts by at least 70%... Gartner, February 2006 You will waste your investment in SOA unless you have enterprise information that SOA can exploit. Gartner, March 2005 IBM Internal only: Quotes need permission to be used externally

  7. Summary • Information management plays a critical role in the successful implementation of SOA • By utilizing Information as a Service, customers minimize the coupling of data to processes and improve flexibility • There are 4 key realizations for Information as a Service (IaaS): • Information delivered as a service • Master Data Services • Content Services • Analytical Services • Industry Models and Industry Information Models play a key role in SOA • Like all of SOA, we sell capabilities to solve business problems with information as a service