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Performance Based Lead Generation With Co-Registration

Performance Based Lead Generation With Co-Registration. Overview. ‘Co-Registration’ lead generation is a proven but little-used marketing channel able to drive volume of permission based lead data. Generates sales leads or newsletter opt-ins on a cost per lead basis.

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Performance Based Lead Generation With Co-Registration

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  1. Performance BasedLead GenerationWithCo-Registration

  2. Overview • ‘Co-Registration’ lead generation is a proven but little-used marketing channel able to drive volume of permission based lead data. • Generates sales leads or newsletter opt-ins on a cost per lead basis. • All data ‘opt-in’, non-incentivised and targeted to your exact requirements.

  3. Campaign Mechanic • We target UK consumers with a premium incentive to register with our website. These incentives include ipod’s, digital cameras, leisure vouchers and PAYG top up vouchers.

  4. Campaign Mechanic - 2

  5. Campaign Mechanic - 3 • During the registration process a user enters their name, email and postal address and then answers a series of questions that allows them to opt-in to third party offers.NB.These questions do NOT affect whether a user qualifies for their gift, ensuring you only collect qualified leads.

  6. Campaign Mechanic – 4 No incentive is provided to opt-in, ensuring qualified leads.

  7. Campaign Mechanic - 5 • During registration we collect:Name, Email Address, Full Postal Address • Should you require further data fields we can customise additional data collection as shown on next slide:

  8. Campaign Mechanic - 6 These fields can be customised to your requirements.

  9. Campaign Mechanic - 7 Includes option to include your marketing creative as an iframe.

  10. Campaign Mechanic - 8 Offers the ability to collect detailed sales enquiry data.

  11. Data Sources • Data is generated from a number of premium incentive sites including: • www.FreeiPodUK.co.uk • www.FreeiPodShuffleUK.co.uk • www.FreeCameraUK.co.uk • www.FreePayAsYouGoTopUpUK.co.uk • These properties currently receive approximately 50,000 new registrations per month.

  12. Case Study – Site Registrations Win4Now Win4Now require registrations for their competition site. They incentivise registrations with a prize draw and collect some additional user data to fully populate their new members profile. All data is supplied in real time via a live data feed. The campaign generates in excess of 5,000 unique records per month.

  13. Case Study – Lead Generation UK Mortgages A simple question identifies potential prospects and offers to source a suitable loan for their requirements. A detailed web form is then displayed allowing for full data capture of the required loan. This campaign currently generates between 100-150 fully validated mortgage leads per month.

  14. Case Study – Qualifying Prospects Accident Compensation Claims Our client has very targeted lead requirements. By using a questionnaire in our registration path we are able to identify potential prospects and by asking further questions in response to their answers we are able to generate highly targeted sales leads with permission to contact. In this scenario the client only collects and pays for data that meets their specific criteria.

  15. Rates Costs for co-registration data will depend upon your exact data requirements. Please contact us to discuss your requirements: Neil DurrantTel: 0208 301 8665

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