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Objective: What the Advertiser Hopes to Achieve

Objective: What the Advertiser Hopes to Achieve. Batty Ting Huy. Promote brand recall. Intel: http://www.youtube.com/watch?v=Ozk8JhyYKlM&feature=related http://www.youtube.com/watch?v=KQm-lHEsVL8&feature=related http://www.youtube.com/watch?v=zfpIxhfQxy0&feature=related.

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Objective: What the Advertiser Hopes to Achieve

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  1. Objective: What the Advertiser Hopes to Achieve Batty Ting Huy

  2. Promote brand recall Intel: http://www.youtube.com/watch?v=Ozk8JhyYKlM&feature=related http://www.youtube.com/watch?v=KQm-lHEsVL8&feature=related http://www.youtube.com/watch?v=zfpIxhfQxy0&feature=related

  3. Link key attributes to the brand name Face time : http://www.youtube.com/watch?v=yatSAEqNL7k Sap CRM: http://www.youtube.com/watch?v=FW_n1-MdXM4&feature=related Samsung: http://www.youtube.com/watch?v=pjWIGvjKecY&feature=related Lenovo: http://www.youtube.com/watch?v=H2a0KYtG97E&feature=related

  4. Persuade the consumer Pepsi vs coke: http://www.youtube.com/watch?v=wAP2yVsgI6c Toyota vs Ford http://www.youtube.com/watch?v=Bdeh7i40_mg Vietnam airlines (demo) http://www.youtube.com/watch?v=Wf4nCsdAtFU&feature=related

  5. Humor Ads Audi VS BMW Good Ads also need appropriate song to enhance , the famous rival between BMW and Audi is a long story~ but this Ads show everything what BMW can do that Audi also can and even better, Audi’s use this Ads showed their horsepower, quality of engineering and so on that could compared with BMW. I think it’s will attract customer to see Audi

  6. Fear-Appeal Ads It’s a insurance ads by this company AccuQuote This company combine many famous insurance company and give customer recommendation. free quote) Shocking title brought more attention ~ and I think when customer see this kind of ads, the first what they will think is -Did I buy enough insurance!!

  7. Anxiety Ads Japan AC commercial This ads is Japan’s public welfare ads. From beginning, it showed that everything withered ,dark , dry up ,but through a card , everything will return to normal. This is an Organ donation card Ads that we can apply to help people to get their life back ,even we died we still can help others walk to the bright side.

  8. Transform behavior by inducing anxiety • Everyone looks happy and exciting. • Both their product and service are good and luxury. • Their Slang “ Fun Ship” • Carnival Cruise

  9. Situate the brand socially • It’s talk about a women and her father. One day, the girl really miss her father and she thinks about her father always take her to train station to school from she was a kid, and now she has a job in city. And then, she decides to go back home and she finds her father also waits for her in front of the train station, she is really moved. • Ads from Mitsubishi

  10. Define the brand image • Motorola- empower the people

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