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1. PROFILE AUGUSTUS COMMUNICATIONS PVT. LTD. .…………. A BTL Company Great Communication Through Small Initiatives: D E L I V E R E D !

2. Great Communication Through Small Initiatives: D E L I V E R E D !

3. Who are we? • we are a team of people having over 18 years experience, of working with top Indian Corporate and MNC • we have been on “both the sides” of business and hence • we realized the need for a team that understands a corporate /brand’s requirement and arrives at an executable strategy • which leads us to constant innovations to translate ‘their’ strategy into executable activities, which is well executed, monitored and delivered on objectives & ROI.

4. scan through to success

5. Why we exist?

6. keep REPEAT win TRIAL more consumers – larger share FAMILIARITY find AWARENESS How we deliver

7. and accelerate growth by defining and executing what role to play in each of the element that triggers growth

8. what we deliver • Awareness • innovative below the line communications • Familiarity • USP association activities • Trial • trial inducement customized programs • Repeat • short and long term repeat usage programs • Strategic tie ups • bringing two associates/ clients with identical objective on the same platform for better ROI.

9. expert role

10. Expert role

11. events & activation visibility merchandising @ augustus • All BTL planning, budgeting, execution • Interactive localized communication • Business/ sales activation at high foot fall locations • Awareness penetration in low media reach cities, towns and villages • Trade/Customer activation • New/ Non performing geography activation • Customized events & promotions • DELIVER ON LOC. PRODUCTIVITY AND PROFITABILITY • Outdoor planning hiring and implementation • Retail visibility – external, transition and transacting areas • Low cost new media and long term visibility • In film placements • Web media • Innovative visibility at low cost model • Interactive outdoor • Designing, exhibitions, stall and fabrication etc. • TO DELIVER MORE IN YOUR BRAND TRACKS • Location and activity based customized merchandising • Low cost printing, dispatch and installation solutions • Seasonal business, spike based merchandising solutions • Need based regular and premium merchandising • Innovative mailers • Customized gift solutions • Retail tie – ups • DELIVER ON SPOT AWARENESS AND SALES INDUCEMENT • Low/ Best cost activations at the metro, town, village, and tehsils levels • ROI based models of urban and rural awareness • Strong database for BTL awareness planning across 15 states • Innovate every day • DELIVER BETTER ROI awareness – find them

12. familiarity new & existing users • Product sampling inbuilt into activation programs • Demos and education based activities • Retailers’ WOM & push programs • Customer engagement • Customer – Customer referral • Retail footfall programs • Thematic activities • ATTRACT AND INDUCE THE EXPERIENCE OF YOUR PRODUCT AND SERVICES

13. winning keeping • Promise delivery at every touch points – your packaging can say “Thanks” to a customer • Retail engagement • Ever said – Thank you to your customers ? • Extended customer care • KEEP INNOVATING • ON WINNING • CUSTOMERS • CRM • Localized time bound customer engagement programs for retention and repeat usage • Sharing moments of truth • Induce strong customers WOM • Reward customers • Redemption cards • THIS TASK NEEDS SMALL, LOCAL, SUSTAINED EFFORTS TO DELIVER LONG TERM ROI winning and keeping

14. strategic tie ups strategic tie ups • Media – Advertisers • Media – Barter Partner • Event - Sponsors • Event Venues • Promoter – Rider • Exhibition – Exhibitor • CREATE A WIN – WIN FOR BOTH PARTNERS ON A SINGLE PLATFORM

15. basis markets *DTC – direct to customers

16. some innovations • for the first time in the world we created: • a giant mobile that works exactly like your handheld mobile set. • you can execute all function that are available on a small mobile.

17. IPL 2012

18. vogue fashion night out - retail activation

19. some recent work SIGNATURE FASHION PARTIES TOUR – North India 10 Cities

20. some recent work Antiquity club fusion 2012

21. some recent work LAUNCH OF KINGFISHER ULTRA LAUNCH OF KAYA AQUA RADIANCE

22. some recent work LAUNCH OF NOKIA MMS LAUNCH OF UTV BINDASS D4

23. some recent work UTH ACTIVATION – CLOUD 9 UTV ACTION ACTIVATION

24. some recent work

25. laundry list – yes we do these too Customer Activation, Trade Activations, Consumer Promotions, Retail Branding, Retail Audits, Mystery Shopping, POS & POP Checks, Dealer Meets, Retailer Meets, Rural Low Media Reach Promotions, Canter Activity, Video Mobile Vans, Mobile / Talking Hoarding, GraminMela, Gram Sabha, Chaupal Activity, KrishiSabhas, Distribution Drives, Sales Meets Press Conferences, Dealer Conferences, Retailer Meets, Conference Management, Achievement Award Ceremonies, Incentive Trips, Motivational Events, Training Sessions, Team Building Activities, Market Sweep, School / Parent Contact, In-Shop Demos, Newspaper Inserts, Customer Contact Programs, RWA Activities, Pub / Kiosk / Mall / Cinema/ SMS Promotions, Digital Branding, Window Display, Shop Branding, Sampling / Free Trials, Contests / Sweepstakes, Product Demonstrations, Inland And Oversea Events / Concerts, Exhibition Stall Designing / Stall Fabrication Stall Management / Manpower & FOS, Product Launches, Press Meets, Public Concerts, Social Educational & Awareness Programs, Seminars, Annual Meet, Sales Meet, Trade Meet, Web Events, Paper / Flex / Fabric Printing, Branding Installation, Social Media Activations…

26. snapshots http://www.facebook.com/media/albums/?id=100000678751227

27. geographical control • with an enriched experience of over a decade of working with Media, Telecom, IT FMCG and Financial service industries across the nation: • this strong team has developed control over execution of communication elements in 18 states of India and Nepal. • shorter timelines for execution. • full accountability, reporting and analytics. # we have added Nepal & North East in October ’09. i i i i i i i i i i i i i i i i i i

28. contact us we deliver because: • our team is passionate, focused and disciplined • we have shorter lists of priority • we posses a sense of urgency; and • therefore we are empowered to deliver. request: make us understand your requirement and your strategy and we will make your communication “moments of truth” every time so it touches the customers. M : +91-9899117435 / +91-9310117438 Fax : +91-11-40578219 Web : www.augustuscommunications.com Facebook : http://www.facebook.com/media/albums/?id=100000678751227 Email :atul@augustuscommunications.com, augustuscommunications@gmail.com Add : F-633,IIndFloor, 3rd avenue, Behind IGNOU PalamExt., Sector 7, Dwarka, New Delhi 75.

29. Thank you Trivia: Augustus (Latin: IMPERATOR·CAESAR·DIVI·FILIVS·AVGVSTVS. Augustus came to be the first emperor of the Roman Empire. Augustus was declared a god by the Senate, to be worshipped by the Romans.Such was his influence that his names Augustus and Caesar were adopted by every subsequent emperor, and the month was officially renamed August in his honor. Where August signifies grand, majestic, always increasing.