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Influence of Anglicisms on Customers at Quicentro Shopping

This analysis explores the impact of Anglicisms on consumers at Quicentro Shopping in Quito. The study examines the opinions and reactions of different age groups towards the use of English words in advertising and business signs.

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Influence of Anglicisms on Customers at Quicentro Shopping

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  1. ANALYSIS OF THE INFLUENCE OF THE USE OF ANGLICISMS IN CUSTOMERS OF THE STORES AT QUICENTRO SHOPPING Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  2. INTRODUCTION • English words are flooding into every language these • days. • Anglicisms, are words borrowed from English into another Language. • Anglicisms can be found everywhere and are used • in many fields. • Advertising, is a paid, one-way communication. Its • purpose is to attract the attention of people. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  3. INTRODUCTION Quicentro Shopping is a large, modern, practical and functional shopping center, located in a strategic place in Quito. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  4. THE PROBLEM The English Language has become such a great part of our culture, that we hardly notice its presence. Brings certain reactions to people in general. Some of these reactions can be positive or negative. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  5. OBJECTIVES • Value Spanish Language. • Know the kind of influence that the use of Anglicisms have on consumers. • Find out the opinions that consumers and business owners have regarding the use of Anglicisms. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  6. Hypothesis • The use of Anglicisms has a positive influence in consumers between the ages of 15 and 25 years, and has a negative influence in consumers between 26 and 50 years old of the Quicentro Shopping. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  7. Research • Qualitative Analysis • Find out how the use of Anglicisms influence customers of stores at Quicentro Shopping. • Quantitative Analysis • Determine potential clients, purchase decision, and amount of sales for business owners. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  8. Qualitative Analysis • Focus Group • Objective: • Determine how the use of Anglicisms in “Business Signs” influence consumers at Quicentro Shopping • Target: • Consumers between 15 and 25 years old • Consumers between 26 and 50 years old Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  9. Focus Group Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  10. Focus Group Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  11. Focus Group Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  12. Focus Group Conclusions • Limited knowledge of the definition of Anglicisms • Quality is the most important feature. • Teenagers = Fashion and branches • Adults = Promotions and advertising • Positive influence = Curiosity, knowledge • Negative influence = Hard to adapt and understand Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  13. Quantitative Analysis • Business Owners Surveys • Objective: • Find out the type of influence that the use of Anglicisms in their businesses have for them. • Target: • Business Owners and/or administrators Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  14. Quantitative Analysis Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  15. Quantitative Analysis Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  16. Business Owners Conclusions • Potential clients = Teenagers / Adults • Business name = No influence • Quality, branches, specific product • Positive influence = Clients, sales • Negative influence = Loose of identity Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  17. Conclusions • Spanish language expresses our culture, it has been altered. • English has a great influence on peoples lives. • People are more interested in the product than in the business name. • There is a positive and a negative influence. • Everyone has different opinions. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  18. Recommendations • Propose a teaching project in which students can apply English in real and practical contexts. • Implement a course to analyze the kind of influence that Anglicisms have in our culture. • Reinforce linguistic and cultural values of both languages, motivating the use of Spanish. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

  19. THANK YOU Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

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