MARKETING. ENVIRONMENT. ENVIRONMENT. Actors & forces outside marketing that affects marketing management’s ability to build and maintain successful relationship with target customer Marketing research & marketing intelligence Microenvironment Macroenvironment . MICROENVIRONMENT.
GENERATIONAL MARKETING- Separate products and marketing programme for each generation ?
PHILOSOPHY OF EARN NOW AND SPEND LATER
EARN NOW AND SPEND NOW
New technology creates major long-run consequences that are not always foreseeable.