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This book explores entrepreneurship in the era of globalization, focusing on characteristics, fundamentals, innovation, marketing challenges, legal barriers, and real-world cases from various countries. It discusses technological changes, reduced barriers, and how entrepreneurship can drive development.
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ENTREPRENEURSHIP AND DEVELOPMENT IN THE ERA OF GLOBALIZATION Nader Asgary, Ph.D.Bentley University Waltham MA 01720
Content • Subject Area • Synopses • Originality of the Proposed Book • Target Market • Table of Contents
Subject Area • Entrepreneurs’ Characteristics • Business Initiation Fundamental Concepts • Entrepreneurship and Innovation • Marketing Opportunities and Challenges • Legal and Institutional Barriers, and Other Related Topics. • The publication will provide real world cases from developing and developed countries.
Synopsis • Changes in Technology And Communications • Reduced Barriers • Expansion of Entrepreneurship Opportunities • Innovations • Convergences • Entrepreneurship and Development
Originality of the Proposed Book Recent books (i.e., Bornstein, 2007; Gerber, 2009; Entrepreneur Press, 2010). Other books (i.e., Chell, 2001; Smart and Smart, 2006) New book that is coming out….
Target market • Faculty, Students, Practitioners, and Even Businesses, Especially in Developing Countries • Undergraduate and MBA Courses Such as Entrepreneurship, Business Development, and Economic Development Courses
Table of Contents Introduction: Entrepreneurship and Development in the Era of Globalization Section I: Basics Entrepreneurship Section II: Market-Demand, Supply, and Equilibrium Section III: Marketing Section IV:Innovation Section V: Human Resources Issues and Development Section VI: Legal Structure and Regulations
Questions Thank You!