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HSA PROTECTOR

HSA PROTECTOR. Presentation to Investors 5/23/11. HSA PROTECTOR . Protecting the medical savings accounts of HSA subscribers so they can count on having assets for future health care needs. What is an HSA? Consumer Driven Health Care. Pre-tax, tax-exempt account for medical expenses

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HSA PROTECTOR

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  1. HSA PROTECTOR Presentation to Investors 5/23/11

  2. HSA PROTECTOR Protecting the medical savings accounts of HSA subscribers so they can count on having assets for future health care needs

  3. What is an HSA?Consumer Driven Health Care • Pre-tax, tax-exempt account for medical expenses • High plan deductible • 2010 HSA Accounts 6.2M • Plan conversions ‘05 thru ’10 34% AGR • HSA dollars under management $10B • Annual Family Contribution $6,150 Rapid move from hmo/ppo

  4. The Pain • Reconciling a Bill… • What do I really owe? • Who do I talk to? • Cost of errors –> hundreds of dollars BILLING ERROR rateS: 30% – 80%

  5. Market Size • Subscribers • # of Family HSA Account Holders 2011: >6M Potential Subs

  6. Market Entry Plan 3 Prongs Consumer driven health care

  7. Value Proposition • HSA Protector Subscription… • DirectOvercharge Recovery • Online Statements and Payments • Personal Bill Advocacy • HSA Administrator Integration $15 per mo

  8. Technology Claims Payments Claims Banking HSA Protector Cloud HIPAA X12 5010 EDI/B2B Cloud, protocols all licensed

  9. Financials 5 Year Projection >$25M Revenue year 5

  10. Competition • Billing Advocates • Focus: big expenses; non-HSA • Reputation issues • HSA “Administrators” • Focus: banking and investing • No direct overcharge recovery • Info Subscription Services • Focus: info only; $8 per month • No account mgmt, no direct help • HSA Account Management • “Quicken Expense Tracker” • Focus: service providers • No advocacy, customer support We FOCus on subscriber

  11. The Ask • Stage 1: $1.5M • First 12 months operation • Key hires, service development • 5,000 subscriber trial • Service Launch • Stage 2: $750K • Second 12 months • Ramp subscribers • Marketing push, growth • 30,000 paid subscribers Cash flow+ in 2 years

  12. The HSA Protectors Protecting your future $

  13. Questions…

  14. BACKUP

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