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Company Name

Company Name. Innovation Name (If you’re inventing something) or Slogan. Company Name. Names/Titles of Owners Address Phone Number Web Address E-mail Logo. Company Overview. Brief introduction/overview of innovation Mission Statement/Philosophy/Motto. Goals & Objectives.

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Company Name

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  1. Company Name Innovation Name (If you’re inventing something) or Slogan

  2. Company Name • Names/Titles of Owners • Address • Phone Number • Web Address • E-mail • Logo

  3. Company Overview • Brief introduction/overview of innovation • Mission Statement/Philosophy/Motto

  4. Goals & Objectives • Short-term goals – within 1 year • Long-term goals – 2-5 years

  5. Industry Analysis • What is your industry? • What is your industry SIC code? (www.siccode.com) • General retail outlook for the industry

  6. Differentiation Strategy • Brand strategy - How is your product/brand different? Why will people buy from you over competition?

  7. SWOT Analysis – Strengths

  8. SWOT Analysis – Weaknesses

  9. SWOT Analysis – Opportunities

  10. SWOT Analysis – Threats

  11. Competitive Analysis • List Your Major Competitors & Their Locations • List Competitor Strengths/Weaknesses

  12. Market Analysis • Who is your target market? • Provide a general profile of your targeted clients . You could look at: • Consumer Demographics (Age, gender, education, marital status, etc.) • Consumer Psychographics (Lifestyle, etc.) • Consumer Behaviorisms (Buying behaviors, etc.)

  13. Marketing Strategy - Product • Product Strategy • Describe the product • How it benefits customers/need fulfillment - Include all tangible and intangible features

  14. Marketing Strategy - Place • Place Strategy • Overall distribution strategy • Where will you be located? • Retail store, Internet?

  15. Marketing Strategy – Promotion 3. Promotional Plan – Types of Promotions Used

  16. Marketing Strategy - Pricing • Pricing Strategy

  17. Operational Plan • Will you outsource, assemble, or customize your product? From where? • What equipment will you need (if any)? • Personnel needs – what human resources would you require? (Employees or outside services)

  18. Financial Plan • How much start-up money will you need? Explain. • How do you plan to finance your innovation?

  19. Source Document Example

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