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Tourism Exam Review

Tourism Exam Review. 5 Sectors. Accommodations. You need to stay somewhere You Need to Get there You have to have something to do You have to eat You may need assistance. Transportation. Recreation & Entertainment. Food & Beverage. Travel Services. 5 Reasons for Growth.

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Tourism Exam Review

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  1. Tourism Exam Review

  2. 5 Sectors Accommodations • You need to stay somewhere • You Need to Get there • You have to have something to do • You have to eat • You may need assistance Transportation Recreation & Entertainment Food & Beverage Travel Services

  3. 5 Reasons for Growth • Increase in Disposable Income • Increase in leisure time • Technological Advances - online booking, transportation • Globalization and communication/media • Safety of Travel • Stress, Stress and more Stress

  4. Terms and Definitions • Tourism Illiteracy • Leakage • Trip • Foreign and Domestic Tourist

  5. Tourism Illiteracy Closed Minded? This can happen because of TOURISM ILLITERACY- this is an educational deficiency about tourism.

  6. Leakage is a community’s need to import workers and goods in order to sustain its tourism industry

  7. What is a Trip? A trip is defined as any travel that takes a person 80kms from their home for any reason other than: • For school • For work • Hospital • Or for more than one year

  8. Tourist Terms • Foreign Tourist – outside of country • Domestic Tourist – inside of country • Outbound • Inbound

  9. Types of Travellers • Free Spirit • No Hassel • Cultural History Buff • Etc

  10. Authentic Experiencer • Independent and curious, you love to immerse yourself in the places you visit, before, during and after.

  11. Cultural Explorer • Easy-going and creative, you talk to the locals, get in on the action and take the road less travelled.

  12. Cultural History Buff • Focusing on the cultures of others, you follow your interests with an open and detailed-oriented mind.

  13. Personal History Explorer • Explore your family heritage and share your discoveries with your friends when you get home.

  14. Rejuvenator • Leave work behind, sit back and relax. There’s no time for stress when you’re busy getting comfortable. Only worry in the world is the tide gonna reach my chair

  15. Virtual Traveller • Follow your own schedule and keep things flexible and close to home.

  16. Travel Types - Psychographics 1. Allo - Centric 2. Mid - Centric 3. Psych - Centric

  17. What are some of the thingsthat make a vacation memorable? Think Back

  18. 5 Scenic Drives • River ValleyScenic Drive • Fundy Coastal Drive • Acadian Coastal Drive • Appalachian Range Route • Miramichi River Route

  19. Types of Advertising • Broadcast • News/Print • Online Advertising • Outdoor or On-the-Go advertising

  20. What is E-Business?

  21. Marketing Mix • What are the 4 P’s of Marketing Mix 1. 2. 3. 4.

  22. S.T.P. – Marketing Planning • S • T • P

  23. What is Positioning? • Give an Example - Business: - Positioning Statement:

  24. Tourism and Web Design • Color Schemes • Navigation • Photography • Video Quality and Use

  25. Map of New Brunswick

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