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Start Your Own Business An Overview. September 2013. I want to understand. Mark an X along each line to show where you fit most comfortably. What does this tell you about yourself? What will you need to change to succeed in business? How might you change?. Market Positioning. High

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Mark an X along each line to show where you fit most comfortably.

What does this tell you about yourself?

What will you need to change to succeed in business?

How might you change?

market positioning
Market Positioning









Low Delivered Cost

in pairs
In Pairs….

Explain your business idea

Listen to your parner’s investment reservations.

Might you be able to work together.

  • Do you have an enterprising idea?
  • Can you explain what it is?
  • What is the product/service/trade?
  • Who is it for?
  • What investment does it need?
if you don t have an idea pair up with an entrepreneur
If you don’t have an idea – Pair up with an “entrepreneur”

Imagine you are an investor (Dragons Den!) – but … your money is precious –

Imagine you have just bought your first house or car.

Are you prepared to put it up as equity in order to invest in your partner’s idea?

enterprise week monday 18 th friday 22 nd november 2013
Enterprise WeekMonday 18th – Friday 22nd November 2013

What could we organise as a group?

  • Workshop?
  • Debate?
  • Conference?
  • Dragon’s Den?
  • Competition?
  • Some Research?
  • Business service ?
Business Plan Structure
  • Contents –
    • Use the Word Index tool to create automatic contents.
  • Executive Summary
    • – summarises the main points of the plan. Do last!
  • Introduction
    • About you; the setting, the background, the context. Do last!
  • The business idea
    • What will it do? Why?
    • What is the offer?
    • To whom? Who are the customers?
  • The Market
    • Market research
      • What has been undertaken?
      • What is research based on?
      • What needs to be done?
    • Describe the market
    • Identify competitors and product substitutes
    • Describe the gap in the market
  • Set up
    • Timetable
    • Purchases
    • Company formation?
  • Finance
    • Personal cashflow first year
    • Sales forecast first year; two years; five years?
    • Profit & Loss forecasts
    • Business cashflow – two years?
    • Funding requirements
  • Proposition
Self Management –

Urgency/ Importance Matrix

expanding your horizons
Expanding Your Horizons


Freedom to think!


Must do these things.


web business
Web Business

Different reasons for having a web presence

To sell my products and services

To reassure my clients

To provide a backdrop to my services

To impress my suppliers

To impress competitors

To attract funding

To inform specific types of clients about my business

To provide an information service

Four Functions:

Yellow Pages – Listings; Google etc..

Shop window – leading to Mail Order, online payment facility?

Library – Information Resource

Club - Network



Notifications, news, offers

List of Products & services


Completing sale, confirmation, online payments.

After care – information, updates, enquiries.

Link to – complementary services & products.

Link from - complementary services & products.


Advertising space (advertising revenue or commission based)


Direct Sales

Marketing tool – (cost)


Home - clear

Contact with email

Products & services



Breadcrumb logic

Copying others layout.

over to you
Over to You…

Starting your own Business