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Why You Should Make the Most of Instagram Reels for Your Gen Z Audience

Instagram is one of the major social media platforms of interest for young audiences. Gen Z research suggests that about 71% of 18-29-year-olds gravitate towards the platform. In fact, 65% of Gen Z checks Instagram daily.

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Why You Should Make the Most of Instagram Reels for Your Gen Z Audience

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  1. 020 3195 5250 hello@thisisselfhood.co m WHY YOU SHOULD MAKE THE MOST OF WHY YOU SHOULD MAKE THE MOST OF INSTAGRAM INSTAGRAM REELS FOR YOUR GEN Z REELS FOR YOUR GEN Z AUDIENCE AUDIENCE

  2. 020 3195 5250 hello@thisisselfhood.co m Instagram is one of the major social media platforms of interest for young audiences. Gen Z research suggests that about 71% of 18-29-year-olds gravitate towards the platform. In fact, 65% of Gen Z checks Instagram daily. Suppose you want to make the most of Gen Z's research and optimise your marketing strategy to reflect this target audience’s preferences. In that case, your Instagram Reels especially. brand should care about Instagram reels are videos up to 60 seconds in length and can be accessed from your brand’s account page and on the platform whilst users scroll. Instagram has shifted to focus more on video content, alongside general video marketing trends. The conclusion is simple: You should be focusing on Instagram Reels, pronto. Instagram Reels Get More Engagement

  3. 020 3195 5250 hello@thisisselfhood.co m Key engagement than regular videos on Instagram. This is because they are quick to check out and feel personable and fun. Video marketing is on a constantly uphill trajectory and only promises to become more prevalent in the years to come. Instagram is clearly no exception, and the effectiveness of reels show as much. Instagram statistics show that reels get 22% more Popular brands like Nike get an average of 3.6 million views on their reels. Following the TikTok Trend TikTok has set whole new trends for video marketing and social media. It is more casual and youthful in its branding and puts amateur content into the spotlight. Anyone can shine and rine on TikTok, making it feel authentic, fun and honest. Its short videos are catchy and shareable, working well to Gen Z’s shorter attention span. Here’s something interesting: 87% of Gen Z thinks of Instagram

  4. 020 3195 5250 hello@thisisselfhood.co m Reels as the same as TikTok. And since TikTok is the other central platform that wins this audience’s favour, that comparison showcases the true potential of Reels. How to Succeed at Instagram Reels Here are a few quick tips to remember to smash Instagram Reels out of the ballpark: ❖ Use on-screen text and captions to quickly communicate information. Remember, most users might be watching without audio, so you don’t want headphones. ❖ Use trends as an inspiration. Instagram reels are the perfect place to jump onto any possible bandwagon and ride it to the end. Think of dance trends, particular songs, trendy stickers, etc. ❖ Drive traffic with a CTA. You can encourage viewers to check out a link in your bio, which might lead to your store page or more info on your brand. to force them to find their

  5. 020 3195 5250 hello@thisisselfhood.co m ❖ Post consistently. It’s easy to go under in the sea of other content otherwise. Make sure your content features highly in a specific niche to suffer less from the competition. ❖ Include 3-5 hashtags with your reels. This helps Instagram understand your content and which audiences it is relevant to and enables you to connect with your precise target audience. Are you ready for Gen Z insights to shape your youth-marketing strategies? Working with a consumer insights company like This is Selfhood could be the first step towards understanding your target audience better. Get in touch today to learn how we can help.

  6. 020 3195 5250 hello@thisisselfhood.co m Contact Us Address:- Soho Works, 2, Television Centre, 101 Wood Lane, London, UK - W12 7FR Landline number:- 020 3195 5250 Email id:- hello@thisisselfhood.com Website:- https://www.thisisselfhood.com/ https://www.instagram.com/selfhoodcollective/

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