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Rising prices across energy bills, gas andgroceries, amongst other things, are forcing young consumers to rethink their spending habits. Gen Z is looking upon the future with little hope. 51% believe they will never beable to support a family, whereas 41% fear they'll never be able to buy their own home. <br>
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hello@thisisselfhood.com How Can Companies Support Gen Z Through the Cost of Living Crisis?
hello@thisisselfhood.com According to youth market research, the cost of livingcrisis is now the number one concern for 31%of Gen Z. Rising amongst other things, are forcing young consumers to rethink their spending habits. Gen Z is looking upon the future with little hope. 51% believe they will never beable to support a family, whereas 41% fear they'll never be able to buy their own home. prices across energy bills, gas andgroceries,
hello@thisisselfhood.com Why Should Businesses Care? What at first glance looks like a crisis forthe young also affects the future of businesses, especially those that market to Gen Z customers. Lower spending will lead to lower revenue. Gen Z will be less likely to go out, eat out, or splurge on branded goods as paychecks get tighter and tighter.
hello@thisisselfhood.com Whilst much inflation is impossible for the average business to stop, companies are not always innocent regarding furthering the issue. The national minimum wage for 18-20- year-olds is £6.83, whereas, for those 23 and over, it is £9.50. Whilst the government has apprenticeship schemes, and training for young people, the low wages in these professions leave Gen Z financially insecure. been pushing for more In times like these, stress and burnoutamongst young employees are high. This, in turn, can impact businesses with higher turnover rates and less engaged workers.
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