Advocacy 101 Advocacy 101 1. Who can lobby? 2. Fear and intimidation – get over it! 3. Who are my legislators? 4. What are the best ways to communicate?
Advocacy 101 Advocacy 101 5. How do I gain the ear of my legislators? 6. How do I get information about my legislators and the issues? 7. I want to talk directly with my Representative! 8. What if we disagree?
Advocacy 101 Who is qualified to be a lobbyist? Do you need a degree? Do you need to pass an exam?
Advocacy 101 • Hire a professional lobbyist 2) Grassroots lobbying Nobody cares about your issue as much as you do and nobody can win your issue for you. If you don’t make it happen, it won’t.
Advocacy 101 "It does not require a majority to prevail, but rather an irate, tireless minority keen to set brushfires in people's minds." -- Samuel Adams
Advocacy 101 Them Congress: 535 Paid lobbyists: 12,572
Us Independent Pharmacies 24,000 Chain Pharmacies 35,000 59,000 Advocacy 101 236 million Patients per pharmacy per year total:
Advocacy 101 Who IS my Representative?
Resources: www.vote-smart.org www.house.gov www.senate.gov www.visi.com/juan/congress www.cpha.com www.legislature.ca.gov www.thomas.loc.gov Capitol Switchboard: 202-224-3121 Advocacy 101
Advocacy 101 Grassroots Call to Action Methods of Communication
Advocacy 101 Effective Communications Countdown #5 (Snail-Mail) Letters Should I send a letter?
Advocacy 101 Effective Communications Countdown #4 Faxes Will my Senators and Representative pay any attention to my fax?
Advocacy 101 Effective Communications Countdown #3 Email Will they pay attention to my email?
Advocacy 101 Effective Communications Countdown #2 Phone Calls Will they take my phone call?
Advocacy 101 Effective Communications Countdown #1 Relationships How do I build a relationship with my legislator?
Advocacy 101 Building your relationship Campaigning Contributing Town Hall Meetings District Visits
Advocacy 101 Building your relationship Contributing to: PAC = Political Action Committee LDF = Legal Defense Fund
Advocacy 101 Building your relationship Contributing Pharmacists: over $2,000,000 Accountants: over $10,000,000
Legislative Branch of the U.S. Government Advocacy 101 House of Representatives 435 Senate 100
Legislative Branch of the U.S. Government Advocacy 101 Committees Concerned with Pharmacy: House Ways & Means House Energy & Commerce Senate Finance Senate Judiciary Senate HELP
How do you conduct a meaningful meeting? Advocacy 101 How do I get an appointment? Organizing for your meeting - Do your homework
Advocacy 101 Conducting meaningful meetings Presenting facts and something you need to keep in mind
Advocacy 101 Conducting meaningful meetings “Facts don’t vote; lawmakers vote their own calculus. Seldom are favorable material facts alone sufficient to get votes; political facts may be.” – Robert L. Guyer, Esq.
Advocacy 101 Conducting meaningful meetings Tell a story Speak in their terms Be informal
Advocacy 101 Conducting meaningful meetings Political issues? Visit the District office Pharmacy tour
Advocacy 101 Conducting meaningful meetings Why do I have to speak to a staffer? I want to talk to my Representative!
Advocacy 101 The Face-to-Face Remember… you are the expert Dress code?
Advocacy 101 The Face-to-Face Dos and Don’ts - Do be respectful - Don’t claim power - Don’t assume they understand
Advocacy 101 The Face-to-Face More Dos and Don’ts - Speak in language they understand - Don’t beat around the bush - Show appreciation
Advocacy 101 What to do If you Disagree? and Subtle-dodges
Advocacy 101 When the meeting is Over. State your case Importance Leave behind Thank you
Advocacy 101 Keep the doors open