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Ray Kroc – Journey from salesperson to business creator

Ray Kroc is a salesman who sells milkshake mixing machines in different restaurants. His company name is Prince Castle. Kroc does a lot of hard work to sell out the machine, but no one was interested in buying his machine. He calls up his secretary and from another side, she told to Ray that we have got 6 orders of milkshake mixing machines. Kroc was shocked and canu2019t believe her secretaryu2019s words.<br><br>

theunheardstories
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Ray Kroc – Journey from salesperson to business creator

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  1. WELCOME TO THE UNHEARD STORIES

  2. RAY KROC IS A SALESMAN WHO SELLS MILKSHAKE MIXING MACHINES IN DIFFERENT RESTAURANTS. HIS COMPANY NAME IS PRINCE CASTLE. KROC DOES A LOT OF HARD WORK TO SELL OUT THE MACHINE, BUT NO ONE WAS INTERESTED IN BUYING HIS MACHINE.

  3. INITIAL PHASE OF MCDONALD’S • This story is from 1954. At that time people did not stand in line. They would place their order and the waitress would deliver the food up to their car. The concept was going to McDonald’s was totally different. Ray had never seen this concept before.

  4. BUSINESS PLAN OF DICK MCDONALD’S • For this, first of all, they grill McDonald’s hamburgers. For grilling the items there are 2 cooks. Till then another guy keeps the bun ready. Ray asks Mc where did you get all these items. Mc says we don’t purchase these items. We cook these items themselves.

  5. WHY DICK MCDONALD’S PLAN BREAK DOWN? • One day it came that the London Stock Exchange crashed badly. At that time, no one was making money in Glendora leaving just one guy. The guy had a stand of hot dogs and soft drinks. From that particular point of view, we both decided to open our new stand. The brilliant idea came into the mind of Dick McDonald’s..

  6. WHO TAKES THE FRANCHISE OF MCDONALD’S? • Ray goes back to his home but he can’t sleep. He thinks only of McDonald’s. The next morning Ray goes back to Mc brother’s and made an offer of Mc Donald’s franchise in front of them. Ray sees a photo of the newly designed McDonald’s restaurant in Mac Office. Dick gave the idea of that restaurant. Ray asks have you ever made it. Furthermore, Ray went to watch that restaurant. Ray really got impressed by that architect.

  7. WHO OWNS MCDONALD’S FIRM? After a while Mc’s blood pressure gets high and he faints. The next day Ray goes to the hospital to meet Mac. He gives a blank cheque to Mac and goes from the hospital. After some time, Dick calls Ray and made an offer of 2.7 million, as well as they both, want a 1% profit share in the company. Ray got angry after listening to Dick’s wording.

  8. CONCLUSION • No one has and will never reach McDonald’s level. There is one thing that makes McDonald’s special and that is its brand name. Ray speaks, that there is nothing in the world that can replace your stubbornness.

  9. THEUNHEARDSTORIES

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