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Burberry Case Discussion: April 15th

Market Position ?Give me my Burberry!". Brand a symbol of both luxury and durabilityCheck pattern of camel, black, red, and white plaid design ? a registered trademarkCompany image transformed from a tired outerwear manufacturer into a luxury lifestyle brandBrand repositioned to a niche between

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Burberry Case Discussion: April 15th

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    1. Burberry Case Discussion: April 15th

    2. Market Position Give me my Burberry! Brand a symbol of both luxury and durability Check pattern of camel, black, red, and white plaid design a registered trademark Company image transformed from a tired outerwear manufacturer into a luxury lifestyle brand Brand repositioned to a niche between cutting-edge fashion and classic fashion, excelling in clothing lines and accessories

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