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The One in Five Challenge: cut flights, cut costs, cut carbon . David Nussbaum, Chief Executive, WWF-UK One in Five Challenge launch event 20 July 2009. WWF Mission The mission of WWF is… to build a future in which humans live in harmony with the natural world. What WWF-UK does. 25,000.

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the one in five challenge cut flights cut costs cut carbon

The One in Five Challenge: cut flights, cut costs, cut carbon

David Nussbaum, Chief Executive, WWF-UK

One in Five Challenge launch event

20 July 2009

slide2

WWF Mission

The mission of WWF is…

to build a future in which humans live in harmony with the natural world

slide4

25,000

20,000

15,000

Earth's capacity to absorb CO2

million tonnes per year

10,000

5,000

0

1750

1800

1850

1900

1950

2000

World CO² emissions from fossil fuels

millions at risk
“Millions at Risk”

We must stay below 2oC

a challenge for business
A challenge for business

“If we continue to do things in the world in the same way as we do today, it will not be so easy for this planet to cope. We need a more intelligent society where we cannot just triple travel and triple cars and triple planes and triple everything. We need to find other ways of working.”

Carl-Henric Svanberg, Chief Executive, Ericsson

wwf is not against flying
WWF is not against flying

BUT:

  • Aviation is a significant contributor to Climate Change today
  • It could produce 35% of global CO2 by 2050
  • Non-CO2 effects double the climate change impact
  • A higher percentage of UK emissions than worldwide: we produce more air travel emissions per head than any other country

Can we meet UK—and global—carbon reduction targets if aviation continues to grow?

the business case for flying less
The business case for flying less
  • Save money - more profit
  • Gain time – increase productivity
  • Less carbon – improve CR profile
  • Greater wellbeing – happier staff
  • Keep connected – ‘telepresence’
slide10

Travelling light(WWF, 2008)

Key findings – FTSE 350

89% - expect to fly less over the next 10 years

85% - videoconferencing could reduce business flying

89% - videoconferencing could improve productivity

75% - government should encourage videoconferencing

77% - expect to travel more by rail

the one in five challenge
The One in Five Challenge
  • Helps business and government reduce their flying by 20%, within 5 years
  • Challengers receive:
    • Help and support to monitor business flights and quantify cost and carbon savings
    • Special branding
    • Public recognition
  • Challengers are encouraged to:
    • Use more videoconferencing and rail
    • Incentivise staff to use alternatives to flying