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Initiative: Web Sites II. Author: Rohit Mathur. Magic #. Creative Time Estimate: Due 4/5/07. Date: 5/28/06 rev. 0.0. Code Freeze: 4/25/07. Project Manager : Jay Suarez. Internal Launch Date: NA. External Launch Date: 16.6 - 5/8/07. Web Sites II.

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web sites ii
Initiative: Web Sites II

Author: Rohit Mathur

Magic #

Creative Time Estimate: Due 4/5/07

Date: 5/28/06 rev. 0.0

Code Freeze: 4/25/07

Project Manager: Jay Suarez

Internal Launch Date: NA

External Launch Date: 16.6 - 5/8/07

Web Sites II
  • Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_and_Services\Auto-Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt
  • Team: Jeff Suarez; Elise Rhoads; Catherine Bassett; Jonathan Habeski; Marco Lara; Kishore Narra; Jason Rowe; Jennifer Hood; Gavin House; Kirk Doggett; Rohit Mathur
  • Purpose:
  • Identify new pages and interaction flow for new product option - Web Sites
  • Description:
  • Screen shots showing areas to consider. Page descriptions are listed with each page.
  • Creative Issues:
  • TBD
  • Graphics
  •  Any new assets will be provided marketing or Dave Ball
  • Copy
  • Specific page changes pages will require new copy from Marketing

Continued…

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 1

new page list
New Page List

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 2

contents
Contents

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 3

purpose and benefits
Howard the Hurried

Patricia the Perfectionist

Lee the Loyal Customer

Nancy the Nervous

Purpose and Benefits
  • Purpose:
  • New Web Site rollout.
  • Benefits:
  • Web Sites leverages matching technology.
  • Expand VistaPrint market into promotional apparel
  • New Acquisition product
  • Risks:
  • Web Sites which requires all-new inventory and production process.
  • Web Sites may not resonate with our established personas
  • Target Customers:

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 4

web site interaction flow template
Web Site Interaction Flow (template)

Home page

(p 6)

Returning Home

Page

(p 8)

Web Site

Product page

(p 28)

Quote Calculator

FastPath

Sign-in

(p xx)

Quote

Calculator - 1

(p 16)

Large Preview

Popup

(p 36, 38, 40)

Web Site

Gallery page

(P 34, 42)

Quote

Calculator - 2

(p 18)

Quote

Calculator - 2

(p 18)

Other pages

Quote

Calculator - 3

(p 20)

Quote

Calculator - 3

(p 20)

Specials Page

(p 10)

Preview

Popup

(p 36)

Studio

(p 48, 50)

Logo Gallery

(p 26)

Signed

In?

No

Sign-In

PDF Proof

(p 60)

Yes

Has Gold Package / First

time customer need a

web site

Has a current web site

and need another

web site

Has a current web sitewhich got cancelled &need another web site

Update to

Gold

Package?

Yes

Web

Address

Confirmation

Billing

PackageOptions

No

Please update

To Gold Package

1/25

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 5

home page
Home Page

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 6

home page1
Customer Goals:

See the link for Web Site

Business Goals:

Show Web Site link under main heading.

Home Page
  • User Experience Description
    • Customers who want Web sites can easily find them on the Home page
  • Functional Requirements
  • Web Site links to product pages

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 7

returning customer home page
Customer Goals:

Learn about the website section

Added in their account

Learn how to configure or edit it

Business Goals:

Show Website details in the customers account

Returning Customer Home Page
  • User Experience Description
    • First-time visitors can see the design website in the “My Portfolio” as well as a link to configure the website in “My Account” section.
  • Functional Requirements
  • On Clicking the “Configure” or Edit link user can customize the site in Dashboard section.
  • Next Steps:
  • Creative:
  • Melissa - consult with Molecular on taxonomy
  • Dave - mockup final page

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 8

specials page
Specials Page

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 9

specials page1
Customer Goals:

Learns about custom web site

Business Goals:

Show Web Site features available for the customers

Specials Page
  • User Experience Description
    • Customers can see the option for web site on the same product page.
  • Functional Requirements
  • Next Steps:
  • Need designs and final creative
    • Graphics – Kirk & Web Team
    • Copy – Joanne Vignos

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 10

web site product page v1
Customer Goals:

Learn Pricing

Learn what’s included

Learn process for creation

Learn what’s available

Business Goals:

Merchandise Websites

Show Samples

Web Site Product page-V1
  • User Experience Description
    • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page.
  • Functional Requirements
  • Choose a design template and start how to customize the same
  • Simplify pricing table
  • Simplify packages offered
    • Requests:
      • Change About Websites page to just have FAQ
      • Remove top section and samples from FAQ
      • Need details for the packages table (Basic, Silver, Gold)

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 11

web site product page v2
Web Site Product Page-V2

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 12

web site product page v21
Customer Goals:

Learn Pricing

Learn what’s included

Learn process for creation

Learn what’s available

Business Goals:

Merchandise Websites

Show Samples

Web Site Product page-V2
  • User Experience Description
    • Customers can see the pricing details, the website packages being offered and the various website samples on the same product page.
  • Functional Requirements
  • Choose a design template and start how to customize the same
  • Simplify pricing table
  • Simplify packages offered
    • Requests:
      • Change About Websites page to just have FAQ
      • Remove top section and samples from FAQ
      • Need details for the packages table (Basic, Silver, Gold)

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 13

free gallery
Free Gallery

FPO

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 14

free gallery1
Customer Goals:

Browse designs by Styles available

Select the best design

Search Design by Keywords

Business Goals:

Show various styles available

Free Gallery
  • User Experience Description
    • Customer can see available categories and choose desired design.
  • Functional Requirements
  • As existing for Galleries
  • Web Sites Info and Pricing link will take back to product page
  • Next Steps:
  • Need the anticipated content categories
  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 15

gallery
Gallery

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 16

gallery1
Customer Goals:

Browse designs by industry

Select the best design

Search Design by Keywords

Business Goals:

Show various samples available

Gallery
  • User Experience Description
    • Customer can see available categories and choose desired design.
  • Functional Requirements
  • As existing for Galleries
  • Web Sites Info and Pricing link will take back to product page
  • Next Steps:
  • Need the anticipated content categories
  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 17

bc logo tool 1
Customer Goals:

xxx

Business Goals:

xxx

BC Logo Tool 1
  • User Experience Description
    • Customer can see available categories and choose desired design.
  • Functional Requirements
  • As existing for Galleries
  • Use hierarchical category list for Large Foil
  • If customer is in Signature Foil Gallery, and selects a design, take them through the upload file path (page 54).
  • Include cross-links to Small Foil and Date Foil
    • links point to gallery pages
  • Next Steps:
  • Need the anticipated content categories
  • Determine taxonomy of content category links – Marketing and Content

11/10

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 18

website pricing 3
Customer Goals:

See details for the package.See total price

See what’s included in package

See total price to pay

Business Goals:

Provide accurate price for package

Website Pricing – 3
  • User Experience Description
    • Customer can view the basic package details from the given table
  • Functional Requirements

11/1

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 19

website pricing 4
Website Pricing – 4

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 20

website pricing 41
Customer Goals:

See details for the package.See total price

See what’s included in package

See total price to pay

Business Goals:

Provide accurate price for package

Website Pricing – 4
  • User Experience Description
    • Customer can view the basic package details from the given table
  • Functional Requirements

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 21

mpso matching
Matching

Accessories

Back Side

MPSO - Matching

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 22

mpso matching1
Customer Goals:

As existing

Business Goals:

As existing

MPSO – Matching
  • User Experience Description
    • As existing for Select Options
  • Functional Requirements
  • As existing
  • MCR Tickets
  • # xxxxx
  • JIRA Tickets
  • # xxxxx
    • Next steps

2/13

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 23

mpso accessories
Matching

Accessories

Back Side

MPSO - Accessories

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 24

mpso accessories1
Customer Goals:

As existing

Business Goals:

As existing

MPSO – Accessories
  • User Experience Description
    • As existing for Select Options
  • Functional Requirements
  • As existing
  • MCR Tickets
  • # xxxxx
  • JIRA Tickets
  • # xxxxx
    • Next steps

2/13

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 25

slide26
Cart

Free Custom

Web Sites

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 26

slide27
Customer Goals:

Ensure order accuracy

Understand pricing

Business Goals:

Show accurate options and pricing

Cart
  • User Experience Description
    • Customers can clearly see Free custom web site, and pricing for their order which is FREE.
  • Functional Requirements
  • As shown
  • Customer can change quantities for each size
  • Customer can zero-out a size to delete web site
    • If zero is chosen, a popup alert will appear asking “Are you sure?”
    • Deleting a size zeros the associated pricing, but row is not deleted until customer clicks ‘next’
    • No zero quantity items are meant to show on the Billing page
  • Next Steps:

2/13

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 27

billing review page
Customer Goals:

xxx

Business Goals:

xxx

Billing - Review Page
  • User Experience Description
    • Same as existing
  • Functional Requirements
    • Same as existing
    • Show T-Shirt cart display here
  • Next Steps:

2/13

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 28

billing complete order
Billing – Complete Order

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 29

billing complete order1
Customer Goals:

xxx

Business Goals:

xxx

Billing – Complete Order
  • User Experience Description
    • Same as existing
  • Functional Requirements
    • Same as existing
  • Next Steps:

2/13

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 30

post sell
Customer Goals:

xxxx

Business Goals:

xxxxx

Post-Sell
  • User Experience Description
    • As existing for Post-Sell / Confirmation Page.
  • Functional Requirements
  • As existing for Post-Sell page
  • Additional Quantity of 4 x 8s will be added as a rule type
  • JIRA -26071
  • All other offers in post sell will still apply

xxx

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 31

slide32
VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 32

express order interaction flow t shirts
Express Order Interaction FlowT-Shirts

Acquisition

Retention

Acquisition

Email

Retention

Email

“Your T-Shirt”

Page

(p 102)

T-Shirt Gallery

Page

(p 36, 38, 40, 42)

Sign-in

page

Need

To Edit?

Yes

Edit T-Shirt

page

“Your T-Shirt”

page

T-Shirt

Gallery Page

No

Need

To Edit?

Yes

Edit T-Shirt

page

Sign-in

Create Account

No

Anything

in Cart?

Anything

in Cart?

Yes

Select Options

Yes

Select

Options

No

No

Select

Options

Cart

Select

Options

Cart

Cross-Sell

page

Cross-Sell

page

Shipping

Shipping

Billing

Billing

Confirmation

Confirmation

FastPath Documentation is here:

\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc

2/14

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 33

sign in retention
Sign-inRetention

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 34

sign in description retention
Customer Goals:

As existing

Business Goals:

As existing

Sign-in DescriptionRetention
  • User Experience Description
    • As existing for FastPath
  • Functional Requirements
  • FastPath Documentation is here:
  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc
  • Copy
  • Next Steps:

2/14

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 35

your t shirt retention landing page
Your T-ShirtRetention Landing page

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 36

your t shirt retention landing page1
Customer Goals:

As existing

Business Goals:

As existing

Your T-ShirtRetention Landing page
  • User Experience Description
    • As existing for FastPath
  • Functional Requirements
  • FastPath Documentation is here:
  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc
  • Copy
  • Next Steps:

2/14

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 37

edit popup retention landing page
Edit PopupRetention Landing page

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 38

edit popup retention landing page1
Customer Goals:

As existing

Business Goals:

As existing

Edit PopupRetention Landing page
  • User Experience Description
    • As existing for FastPath
  • Functional Requirements
  • FastPath Documentation is here:
  • \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc
  • Copy
  • Next Steps:

2/14

VistaPrint –

DRAFT IN PROGRESS – 25 April, 2006 –Page 39

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