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You must have come across the term SEO (Search Engine Optimization) at some point if you're an entrepreneur or marketer who wants to master SEO marketing. You may already be aware of how important it is to have your articles appear highly in Google searches. The PPT contains all the information.<br>
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ChooseRelevant Keywords Theappropriatekeywordoptimizationisthefirstand possiblymostcrucialstepinanySEOprocess. Conductkeywordresearchtofindthesearchterms youraudienceisusing.Makealistofthetermsyou wanttotargetusingkeywordresearchtoolslike GoogleKeywordPlanner. Bonus:Lookforlongertermsorlong-tailkeywords thathavethreeormorewords.Thisisduetothe factthatsuchkeywordsarehighlyrelevantand don'tappeartobeverycompetitive.
OptimizeForMobileDevices Theworldhasmorethansixbillionsmartphoneusers, thereforemakingyourblogmobile-friendlyisimportant. Yourcontentmustfunctionwellacrossallmobiledevices andscreensizessinceGoogleusesmobile-first indexing. ConsiderusingaresponsiveWordPressthemetomake sureof that. Toassistyouwithresponsivethemes,youmay wanttothinkaboutusingsearchenginemarketingservices.
ImproveYour Links Off-pageSEO,whendonecorrectly,can produceastoundingresults.Asaresult,you shouldfocusonlink-buildingstrategies,both internalandexternal,andmasterSEO marketing.Forinstance,youcanadvertise yourcontenttogeneratebacklinksand improveyourblog'ssearchenginerankings. Thiswillassistyouinobtainingseveral backlinksfromoutsidesources.
FixYourLayout Evenifyourblogishighinquality,it couldstillbelingeringdowntheGoogle results.Thismaybebecauseofyour website’slayout.Sinceuserexperience isthenewSEO,makesureyourcontent layoutisaseasyaspossibleforyour userstonavigatethrough.Inadditionto makingitmobile-friendly,makeit quickertoload.Also,makesureyou’re usingvalidCSSandHTMLtonotget penalized.
EnhanceFor FeaturedSnippets • Optimizeyourblogsothatitshowsupin highlightedsnippetstogetthemostoutofit andunderstandSEOmarketing.Asthename suggests,featuredsnippetsarebriefexcerpts thataredisplayedbeforetheveryfirst position,typicallyinaboxwithanimage,table, video,etc.Whenproperlyoptimised,theycan certainlyhelpyoureceivemoreclicks.
FollowThe AIDAModel AIDAstandsforawareness,interest,desire,and action.Itisacommonlyusedmarketingmodelwhen itcomestowritingorstructuringblogs.Thefirst stageistograbthereader’sattentionbyusingan engagingtitlesorimages.Thencreateenough interestforthemtoreadyourblog.Nowyoucantalk aboutthebenefitsofyourblogandthenslipinhow yourbusinesscanhelpsolvetheirproblems.For example,thisblogpostisallaboutansweringyour questionsonhowtorankabloginGoogle’stop results.
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