The Brands Of The Year-2023

W RLD I N D I A www.cioworldindia.com VOL 11 2023 The? Brands of the Year -2023 TIME-PACT Brand Building and Management in the Age of Social Media and Digital Marke?ng TRANCE-FORM Challenges and Opportuni?es for Companies on the Path of Brand Transi?oning Mr Raman Preet, Founder and Chairman Pune Institute of Business Management pibm Bridging Dreams and Business ( (

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Editor’s Note I t is not sheer effort or financial gains that serve as the engine for companies; it is Trust. Throughout human history, the embrace of personal values—especially trust—has remained integral to our nature. At some point in our lives, we have all pondered, “How much can I trust someone to act appropriately?” Yet, Trust is equally pivotal for organizations. transactions, to exhibit vulnerability when it perceives another entity as competent, transparent, honest, caring, dependable, and aligned with common goals, norms, and values. experiences and relationships with the company. Their dedication lies in enriching clients’ lives through the delivery of exceptional quality offerings. Embarking Journey Enduring CioWorld India embraces the journey of some of the prominent and trustworthy business organizations of the modern industry and highlights the significance of these brands in its latest edition, “The Brands of the Year-2023.” Flip through the pages and indulge yourself in the journey that embarks upon a perpetual connection. Also included in this exclusive edition are two enticingly trendy articles crafted by our in-house editorial team. Have a delightful read! Building trust might necessitate years of consistent engagement with a particular client to establish a deep sense of comfort and reliability. Despite the paramount importance of trust in today’s business realm, modern enterprises continue to innovate unique approaches. These approaches aim to cultivate a level of reliability in such a way that clients can count on companies to meet their distinct needs and aspirations. on a Impact of Trust is the linchpin that allows individuals to rely on one another. It doesn’t manifest suddenly; rather, it is an amalgamation of numerous actions, thoughts, and intentions over time. Developing trust demands persistent efforts and a significant investment of time. Recognizing that trust is fundamental for authentic success in any sphere is crucial. Organizational trust can be defined as the readiness of an organization, shaped by its cultural ethos and communication practices in relationships and In this era of rapid progress, there exist companies and organizations that thrive by prioritizing customer-centric approaches. Their vision revolves around delivering unparalleled products and services that elevate client

Content Story 08 Amber IELTS Academy Empowering Dreams Through Language Proficiency 20 Pune Institute of Business Management (PIBM) Bridging Dreams and Business eduMitram Nurturing Minds, Building Opportuni?es for Future Genera?ons 24 Elysian Studios Where Ancient Wisdom Meets Cu?ng-Edge Technology 32 Kirby India Strengthening Indian Infrastructural Nerves with High Quality Steel Buildings 36 Articles 16 28 TRANCE-FORM Challenges and Opportuni?es for Companies on the Path of Brand Transi?oning TIME-PACT Brand Building and Management in the Age of Social Media and Digital Marke?ng

The institute’s holistic approach to it stand out in the world of learning, strong ethical foundation, management education. rigorous training, and a focus on overall personality development make Pune Institute of Business Management (PIBM) Bridging Dreams and Business Story

The Brands of the Year -2023 PIBM was recently colleges across I ambitious population, there is a rising demand for exceptional business education. Aspiring minds converge here, eager to shape their future and contribute to the nation’s dynamic business landscape. n the heart of India, where dreams merge with ambition, business education flourishesnurturing the next generation of leaders. Fuelled by a youthful and industry knowledge and strategic thinking while also delving into specific product and service details. ranked among the India by NIRF top 100 management Ranking for 2022. This holistic approach equips students with the ability to formulate and execute business strategies effectively. Students learn exactly what companies want. The way they teach students here prepares them for real jobs. They get hands-on training in different fields and skills that businesses are looking for. Amidst this surge for knowledge and excellence, Raman Preet, the visionary Founder and Chairman of the Pune Institute of Business Management (PIBM) stands as a transformative force with a mission to transform India’s education system. Inspired by Swami Vivekananda’s philosophy, he aims to foster future global business leaders by delivering world-class management education with an industry-co-designed curriculum. Expert-Led Training Students get to learn from experienced teachers and business leaders. They don’t just teach in classrooms—they work with them on real projects. This helps them learn and understand business in a practical way. Raman established PIBM to provide high-value business management education by recognizing the gap between Management Education and Industry Expectations. His goal is to produce educated and skilled management graduates equipped with leadership, problem-solving skills, analytical mindset, creativity, effective communication, and organizational skills. PIBM employs advanced training pedagogies like SCPS (Sector, Company, Product/Service, Simulation) and Comparative Analysis to enhance students’ competency and confidence, thereby increasing their employability. The institute’s industry-co-designed curriculum is regularly updated every six months to stay aligned with the latest industry requirements. Choosing the Best Learning by Doing Since its inception, Pune Institute of Business Management has grown into one of the most preferred destinations for students seeking advanced Management Education. The advanced training techniques developed at PIBM has enabled the transformation of students into Industry-ready Management Professionals having confident, sharp & intelligent personality. students prefer PIBM. It gives them the skills, confidence and experience they need for a successful career. Learning isn’t just about listening to lectures. At PIBM, students actually do things. They learn how to make important business decisions, analyze data, create strategies, and put them into action. They also learn how to talk to top bosses and defend their ideas. This way, students are ready for the real world. Some of the key questions answered through the institute: • • • • • • How to make complex business decisions? How to analyze conflicting data? How to design strategies & models? How to implement them in real-life scenarios? How to interact with Top Management? How to defend your decisions among peers? PIBM is in Pune, a city known for its education and industries. Being close to big companies helps a lot. The campus itself is in a peaceful area outside Pune. It’s a perfect place to learn business. Let’s know more about how PIBM is nurturing students in more ways than others! Empowering Through Tools and Confidence Learning What Businesses Need PIBM gives students access to great tools and resources that companies use. They can practice with tools like Bloomberg Terminal and Ace Analyser along with getting certifications. This makes them better prepared for working in real companies. Mr Raman Preet, At PIBM, the focus is on practical application, ensuring that students not only understand concepts but also know how to apply them in real-world scenarios. The institute emphasizes sector understanding to enhance students’ Founder and Chairman

Through PIBM, in the corporate relevant advanced your door to a world opens with training. Being confident is very important in the business world. PIBM helps students build this confidence. They give feedback and train students in communication skills while also practicing group discussions and interviews. Plus, they help students stay fit and active through gym, aerobics, yoga, sports, and hobbies. employable. We’re also nurturing the entrepreneurs of tomorrow, contributing to India’s economic growth.” successful career the industry 5.0 Sustainable Growth: PIBM teaches responsible business. “We guide students to consider people, processes, the planet, and advanced technology in their business management approach,” Raman notes. “Our goal is to equip students to contribute to sustainable business performance.” • Nurturing Tomorrow’s Leaders In the heart of Pune, the Pune Institute of Business Management (PIBM) is driven by an inspiring vision and a relentless mission. “We envision a global identity through innovative methods, producing a skilled workforce brimming with values and entrepreneurial skills,” says Raman. The institute’s vision is not just about education—it’s about nurturing a dynamic workforce that leads organizations ethically for sustainable growth. Transparency & Empowerment: PIBM believes in an open and inclusive culture. “We offer equal opportunities to all stakeholders including faculty, employees and students,” Raman explains. “We encourage suggestions and value transparency. Everyone has a voice.” • At PIBM, these values are the compass guiding every decision and action, shaping a brighter future for all. Raman passionately explains, “Our mission is to be the best in management education, focusing equally on personal and academic growth. We aspire to create role models who shape our society while climbing the corporate ladder.” PIBM aims to mold action-oriented leaders, equipped with tenacity and stamina, ready to shape the future. Vision in Action At PIBM, the powerful vision shapes every student’s journey. Raman is a key advocate of this vision and he explains, “Our goal is simple but profound—every graduate must contribute significantly to India’s and the world’s economy, either by leading companies or creating jobs as successful entrepreneurs.” In every corner of the institute, this vision and mission come to life, making PIBM an ideal example of professional excellence. As Raman puts it, “We’re not just teaching—we’re building leaders who make things happen as they should.” To achieve this, PIBM focuses on more than just academics. “We invest in character and personality-building programs,” says Raman. The institute believes in unique training methods geared toward building confidence, competency and enhancing employability. “We prioritize practical, experience-based learning over classroom theories,” Raman emphasizes. PIBM’s approach is straightforward yet impactful—it focuses on building logic and skills. The Essence of PIBM’s Ethos At PIBM, values are the very essence of the institution’s identity. Raman passionately shares, “We are rooted in strong core values that prioritize student growth and empowerment.” PIBM’s core values encompass: Continual Improvement: Here, constant growth is the norm. Raman highlights, “We consciously identify and bridge gaps, ensuring our processes are always getting better. We set higher performance standards continuously.” For students at PIBM, education is more than lectures, it’s about hands-on experiences and real-world applications. “We provide a solid foundation based on practical learning,” Raman affirms. Through this approach, PIBM ensures that every graduate is not just academically sound but also equipped with the confidence and skills needed to excel in the dynamic world of business. The institute’s commitment lies in shaping business leaders of tomorrow, making a significant impact on the global economy. • Holistic Student Development: The focus is on developing not just students but well-rounded individuals. Raman emphasizes, “We instill ethical values, domain knowledge, confidence, and communication skills, making our students highly •

PIBM has produced placed in top positions, as well as 7500+ successful companies at few have become Bridging Education and Industry Under the leadership of Raman PIBM is not just an educational institution but a catalyst for shaping the future of India’s youth. Its commitment to practical learning, industry relevance and holistic development sets it apart as a leading management college, making it the perfect choice for those aspiring to become the business leaders of tomorrow. Alumni who are senior management an entrepreneur. One of PIBM’s standout features is its strong corporate interface. The institute collaborates with over 600 corporate leaders and has tie-ups with 650+ top companies from various sectors for training, internships, live business projects, and placements. Raman believes that PIBM’s vision extends beyond education; it’s about skilling the youth to make them employable and create more jobs, contributing to India’s economic growth. A Recognized Leader in Education PIBM stands as an inspiration for quality education, backed by a diverse set of prestigious accreditations and recognitions. Accredited by NBA and NAAC, PIBM’s PGDM is equivalent to an MBA degree, ensuring a high standard of education. The institute’s commitment to excellence is further underscored by its certification as a member of AACSB, a global hallmark of quality. Furthermore, PIBM houses an Innovation and Incubation Center that fosters a culture of research and innovation among students. Research projects undertaken by faculty and students help bridge the gap between academia and industry requirements. Fostering Visionaries with a Global Perspective PIBM’s reputation extends nationally, with its inclusion in the Top 125 B-Schools in India by NIRF 2023 India Rankings. The institute’s excellence has also earned it a spot in the Forbes Marquee edition as one of the ‘Great Indian B-Schools.’ Republic TV recognizes PIBM as one of the best places to study, a testament to its outstanding learning environment. Raman envisions PIBM as a platform for creating internationally ingenious innovators. The institute’s holistic approach to learning, strong ethical foundation, rigorous training, and a focus on overall personality development make it stand out in the world of management education. In recent years, PIBM has gained recognition for its exceptional education standards. It was ranked among the top 100 management colleges in India by NIRF in 2022, solidifying its reputation for application-oriented training, practical learning and a legacy of successful alumni thriving in various industries. PIBM’s culture of Innovation and Research and Incubation Center Innovation in the imbibes and students. Moreover, PIBM’s dedication to quality education has been acknowledged with the title of ‘Best Emerging Institute in India.’ These accolades reinforce PIBM’s commitment to providing top-tier education and preparing students for a successful future in the dynamic world of business. encourages the

TIME-PACT I Digital Marketing: Precision and Personalization n today’s hyperconnected world, the dynamics of brand building and management have undergone a radical transformation propelled by the advent of social media and digital marketing. The proliferation of online platforms has reshaped consumer behavior, redefined brand-consumer relationships, and revolutionized marketing strategies. In this era where connectivity and digital engagement reign supreme, brands navigate a landscape characterized by real-time interactions, personalized experiences, and unprecedented opportunities for visibility and engagement. Brand Building and?Management in? the? Age of?Social Media and?Digital Marke?ng Digital marketing, fueled by data analytics and targeted strategies, allows brands to tailor their messaging with unprecedented precision. By harnessing consumer data, brands craft personalized experiences, delivering relevant content to specific demographics. From search engine optimization (SEO) to pay-per-click advertising (PPC) and content marketing, digital avenues offer a diverse toolkit for enhancing brand visibility and engagement. Content Reigns Supreme: Engaging and Informative Narratives The Paradigm Shift: Social Media’s Impact on Brand Dynamics Compelling content forms the cornerstone of successful digital branding. Brands leverage storytelling, visual media, blogs, videos, and podcasts to create engaging narratives that resonate with their audience’s aspirations, needs, and values. Content strategy focuses on delivering valuable, informative, and entertaining material, fostering audience engagement and loyalty. Social media platforms serve as powerful catalysts, reshaping brand communication and interaction. These platforms offer a two-way street for engagement, enabling brands to forge direct connections with their audience, solicit feedback, and create compelling narratives. Brands leverage social media’s vast reach to humanize their identity, fostering authentic engagements that transcend traditional marketing approaches. Community Building: Cultivating Brand Advocacy Social media facilitates the formation of communities around brands. By fostering dialogue, encouraging user- generated content, and facilitating discussions, brands create loyal communities of advocates and ambassadors. User-generated content, reviews, and testimonials wield immense influence, shaping brand perceptions and credibility. Real-Time Engagement: Responsive and Agile Branding The immediacy of social media demands real-time engagement. Brands must be agile in responding to consumer queries, feedback, and trends. This responsiveness humanizes brands, building trust and credibility among audiences. Measuring Success: Data-Driven Insights The digital landscape provides extensive metrics for measuring brand performance. Key performance indicators (KPIs), such as engagement rates, conversion rates, and audience demographics, offer invaluable insights. Data- driven analysis guides strategic decisions, enabling brands to refine and optimize their approaches for maximum impact. 16 17

Challenges and Opportunities: Navigating the Digital Sphere The Era of Experience: From Products to Emotions Contemporary brand building pivots on the creation of experiences rather than mere transactions. Brands now strive to evoke emotions, resonate with values, and establish deeper connections with consumers. Customer- centricity is at the core, driving brands to craft narratives that go beyond product features to encapsulate stories, missions, and social impact. The emphasis on authenticity, transparency, and purpose-driven initiatives has become paramount in shaping brand loyalty and advocacy. While social media and digital marketing present unparalleled opportunities, they also pose challenges. Brands navigate issues like maintaining authenticity, handling crises in real-time, combating misinformation, and managing diverse platforms effectively. The Metamorphosis of Brand Building and Management in the Contemporary Era Data-Driven Insights: Precision in Brand Communication In the landscape of business and marketing, the journey of brand building and management has undergone a profound evolution. The contemporary era stands witness to a transformative shift in how brands are conceived, developed, and nurtured. As technology, globalization, and consumer behavior continue to evolve, the strategies and paradigms governing brand building have adapted to meet the demands of a dynamic and interconnected world. This evolution marks a pivotal transition from traditional approaches to a multifaceted, digitally-driven landscape, redefining the very essence of brand perception and engagement. The proliferation of data analytics and artificial intelligence has revolutionized brand management. Brands now harness vast volumes of consumer data to derive insights into preferences, behaviors, and trends. This data-driven approach allows for personalized marketing strategies, targeted campaigns, and real-time adjustments, ensuring precise and impactful brand communication that resonates with specific audience segments. Globalization and Cultural Sensitivity: Embracing Diversity The Genesis: Traditional Brand Building Foundations In a world connected by digital platforms, brands operate on a global stage, necessitating cultural sensitivity and inclusivity. Successful brand building now involves understanding diverse audiences, respecting cultural nuances, and adapting brand narratives to resonate with varied demographics. Brands that embrace diversity and inclusivity create authentic connections, fostering loyalty and trust across diverse markets. The inception of brand building lay in traditional methodologies characterized by limited media avenues, mass marketing, and linear communication channels. Brands were crafted through controlled messaging, emphasizing product features and benefits. Advertising and PR agencies were pivotal in shaping brand narratives, primarily targeting broad demographics through television, print, and radio. Customer engagement was largely one- way, with limited scope for interaction or real-time feedback. Crafting the Digital Branding Blueprint: The Evolutionary Odyssey Continues Technological Renaissance: Redefining Brand Dynamics In the age of social media and digital marketing, successful brand building is an intricate dance between creativity, data, and responsiveness. The most successful brands craft a blueprint that integrates compelling content, genuine engagement, data-driven strategies, and agile responsiveness. As the digital landscape continues to evolve, the brands that thrive will be those that adeptly navigate the ever-changing digital sphere, forging meaningful connections, and delivering exceptional value to their audience. The emergence of the digital age heralded a seismic shift in brand management. Technology acted as a catalyst, transforming consumer behavior and amplifying brand interactions. Social media platforms, websites, and digital content opened up avenues for direct engagement, empowering consumers to shape brand perceptions through reviews, social sharing, and user-generated content. Brands adapted by adopting a more interactive and responsive approach, focusing on creating authentic connections and personalized experiences. 18

The Brands of the Year-2023 The Philosophy of Pursuing Dreams Amber Amber IELTS Academy Empowering Dreams Through Language Proficiency The foundation of Amber IELTS Academy's accomplishments lies in the belief that the pursuit of dreams is integral to their realization. Mrs Insiyah M. Lokhandwala's vision for the academy is centered on the notion that success is the outcome of pursuing sound ideas with vigor, intelligence, and unwavering determination. Amber IELTS Academy embodies the ethos of encouraging students to wake up to their dreams and providing them with the tools to chase them with unwavering determina?on. With these principles serving as its guiding principles, the academy aims to equip students with the linguistic skills needed to achieve greater heights in their academic pursuits. Amber IELTS Academy, under the visionary guidance of Mrs Insiyah M. Lokhandwala, stands as a beacon for those who dare to dream. In the words of the Founder, "Life's journey is a product of the choices we make. Each day, we confront a pivotal choice: to slumber on amidst our dreams or to awaken and ardently chase them." According to Mrs Insiyah, the educational sector continually evolves, demanding adaptability and diversification for survival and prosperity. The academy has embraced a proactive strategy, consistently engaging with its audience through various platforms such as social media and cultivating strategic partnerships to maintain a robust and enduring connection with its valued clients. media has enabled us to expand our presence and make more individuals aware of our existence.” Inspiring a New Generation of Global Citizens Amber IELTS Academy's recognition as the Brand of the Year 2023 celebrates its role in nurturing a new generation of global citizens. Enabling students to achieve linguistic excellence instils the confidence to venture into new horizons, broadening their perspectives and embracing the boundless opportunities that await them. In recognizing the potential of each individual, Amber IELTS Academy paves the path for future leaders to emerge, united by a common dream: to chase success with energy, intelligence, and determination. Amber IELTS Academy embodies this ethos, encouraging students to wake up to their dreams and providing the tools to chase them with unwavering determination. These multifaceted strategies collectively exemplify the academy's commitment to excellence in the ever-changing landscape of education. Navigating the Path to Excellence Mrs Insiyah says, "Ongoing training and skill development are integral to our commitment to excellence. Our team continually enrols in various certificate courses to stay motivated and current with industry developments. There is fierce competition in the contemporary educational landscape, particularly when it comes to obtaining admission to prestigious foreign universities, institutions of international repute, and internationally renowned colleges. Guiding the Way with Core Values Moreover, our academy upholds a culture of respect for all religions, promoting an inclusive and harmonious environment.” To succeed in this endeavour, you will need a deep understanding of English to navigate through standardized tests and interviews. In an era of relentless competition and an insatiable thirst for success, Amber IELTS Academy has chosen a path illuminated by three guiding stars—transparency, integrity, and innovation. At the helm of this visionary institution is Mrs Insiyah, whose resolute leadership has set the course for a transformative approach to IELTS guidance. These three core values are not mere words but the very pillars upon which Amber IELTS Academy is built. Connecting the World Through Words Taking on this challenge, Amber IELTS Academy prepares students for these academic odysseys. A key part of its methodologies is not just to master language but to cultivate each student's ambition and potential. The acquisition of language proficiency serves as a conduit for the realization of dreams. Mrs Insiyah M. Lokhandwala Founder, IELTS Coach, and VISA Consultant The world's future leaders, thinkers, and innovators are often united by a common language, and Amber IELTS Academy understands the power that language holds in uniting minds from diverse backgrounds. In an era of globalization and cross-cultural interactions, mastering the nuances of language is not just a skill but a bridge to opportunity and understanding. uman communication is woven from the threads H veins of culture, identity, and understanding is communication - a vital substance. As the world shrinks, being able to master languages other than our own has become increasingly important as a passport to success on the global stage. Foreign language proficiency is often a requirement for those who wish to pursue higher education in foreign countries. As one of the Brands of the Year 2023, Amber IELTS Academy emerges from all the other alternatives. of language into the intricate tapestry of human existence. The blood that flows throughout the Transparency: In a world where trust is paramount, Amber IELTS Academy places transparency at the forefront of its business philosophy. Transparency is not just a buzzword; it's a way of life. In an environment where aspiring scholars entrust their dreams to the academy, a transparent and open approach becomes a sacred commitment. It's about clear communication, honest interactions, and providing students with the knowledge and insights they need to make informed decisions. The academy's ethos is simple: every Amber IELTS Academy employs a flexible training methodology that integrates both online and in-person training alternatives. By harnessing the potential of technology, the academy simplifies data administration, registration processes, and financial transactions using secure online systems. This hybrid strategy provides adaptability and convenience to cater to the varied requirements of students. This is the case with Amber IELTS Academy getting immensely popular with the students in its six years of existence. As per Mrs. Insiyah, "While word of mouth remains a significant factor in our marketing efforts, our ascent has been greatly propelled by our former students' testimonials and real-time experiences. Embracing digital 20 21

Guiding the Dreams of Aspiring Scholars solutions to age-old challenges. Mrs Insiyah beautifully encapsulates the academy's unwavering spirit, stating that its success is rooted in a deep commitment to bringing talented students closer to the universities and opportunities they aspire to. This is only possible through an innovative approach that adapts to the evolving needs of students and the dynamic landscape of international education. The palpable need for competent guidance for aspiring students seeking to embark on international academic journeys ignited the creation of Amber IELTS Academy. As Mrs Insiyah's vision materialized, it became an academy that would be a lighthouse for students, illuminating their path towards educational aspirations abroad. Her mission was clear: to provide the best possible guidance to those who sought to study internationally. Amber IELTS Academy is not just an institution—it's a living embodiment of these core values. With Mrs. Insiyah's visionary leadership, these values aren't just words; they're the driving force propelling the academy towards its mission of bringing dreams to life. Of course, challenges came—the biggest being the global healthcare crisis. Mrs Insiyah recalls, "Amidst the challenging backdrop of the pandemic, while many businesses were grappling with the threat of closure, we decided to diversify and expand into profile building and Statement of Purpose writing. This endeavour was particularly successful due to our strategic social media engagement, which was a blessing in disguise. Leveraging technology to the fullest, we have extended our services nationwide, catering to students from across India.” Amber IELTS Academy strongly emphasises cost efficiency by avoiding excessive spending on unnecessary facilities. In the educational sector, the core value is knowledge rather than extravagance. Students and their parents prioritize tangible outcomes and meaningful education in the current landscape. By effectively nurturing the intellectual growth of young minds and preparing them for global opportunities, the academy achieves a harmonious balance between operational efficiency and fulfilling customer expectations. acumen, an environment that would later shape her entrepreneurial spirit. However, after marriage, her priorities shifted towards nurturing a family and raising children. Nevertheless, her unquenchable thirst for knowledge and her intrinsic passion for education continued to burn brightly. She embraced the role of a Professor at Al James Tus Saifiyah University, Surat, delving into the world of academia while also carving a niche for herself in the professional sphere. The Transformational IELTS Guide Mrs Insiyah's journey from academia to corporate life and entrepreneurship stands as a testament to her transformative spirit. Her commitment to empowering the dreams of aspiring scholars and shaping their futures reflects her indomitable will and unwavering determination. Her story inspires all who dare to dream and is a testament to the boundless potential of the human spirit. Mrs Insiyah: The Transformational IELTS Guide Forging Connections with the Market In the vast tapestry of human lives, some individuals stand as beacons of inspiration, guiding others towards fulfilling their dreams. Mrs. Insiyah embodies transformation and empowerment in the realm of IELTS guidance. Her journey is a testament to the resounding potential of the human spirit to adapt, evolve, and lead, even in the face of shifting priorities and challenges. Diverse experiences punctuated Mrs Insiyah's professional journey. She ventured into the corporate arena, serving at esteemed organizations such as Jejuri Cold Storage Kirloskar Pumps and as an ICICI Franchisee. These roles exposed her to the intricate dynamics of the market, offering invaluable insights into the needs and aspirations of students who yearned for knowledge and coveted opportunities. This juncture in her life laid the foundation for what was to come—an inspiring venture into entrepreneurship. student should clearly understand the path they're embarking upon, knowing that their dreams are in capable hands. In her vision for the institution's future, Mrs Insiyah's objective is to inspire and guide young individuals using written materials and social media, with the aim of empowering them to realize their dreams and ambitions. Integrity: Amber IELTS Academy is not just about reaching a destination; it's about how you get there. Amber IELTS Academy thrives on Mrs Insiyah's inclusive leadership approach that fosters a dynamic environment for brainstorming and applying innovative ideas. By encouraging open dialogue and effective delegation of responsibilities, she leads the team and excels in transforming concepts into tangible results. Furthermore, by inculcating a deep sense of emotional intelligence and understanding among the team members, Mrs Insiyah has been instrumental in driving the academy's remarkable success. Integrity is the compass guiding every action and decision at the academy. In a landscape where the stakes are high, and the journey is as important as the destination, integrity ensures that every step is taken with honesty and ethics. It's the resolute dedication to upholding promises and maintaining the utmost moral and ethical principles. When students choose Amber IELTS Academy, they're not just selecting a service; they're choosing a partner who values principles above all else. Her vision encompasses the expansion of similar branches not only in Gujarat but also in London, aiming to perpetuate the process of enlightening and guiding young minds to achieve their goals. A Vision Takes Root A profound vision guided Mrs Insiyah's transition from corporate corridors to entrepreneurial avenues. Throughout her diverse career experiences, the thought of starting her own business had been a constant undercurrent, a dream that pulsed with energy and determination. After training in Rajkot and gaining 11 months of invaluable experience in the same role, she took the momentous leap to realize her dream. Thus, six years ago, Amber IELTS Academy was born in the vibrant city of Surat, nestled in the bustling Adajan area. If you choose Amber, Mrs Insiyah is your IELTS Coach and VISA Consultant, she helps you fly to your favourite study destination abroad. She adds, "Let me help you get a good score for the IELTS exam. Feel free to book an appointment with me for IELTS preparation classes and garner the best VISA CONSULTING Services that help you fly to your favourite Study Destination. My contact details are 098983 05263, or amberconsulting1403@gmail.com, or amberielts.com." Innovation: To thrive in a constantly evolving world, innovation becomes the lifeblood of progress. At Amber IELTS Academy, innovation isn't just a tool; it's a way of pushing boundaries and exploring uncharted territories to pursue excellence. It's about seeking new and creative A Journey of Learning and Growth Mrs Insiyah's academic journey took root at Symbiosis University, Pune, where she pursued her postgraduate studies. Her early life was steeped in the milieu of business 22 23

eduMitram learning solutions. Their approach involves cutting-edge technology and brilliant minds. Over the last two years, they've successfully completed numerous substantial projects in education, security, licensing, CRM, Android, iOS, and web app development. Nurturing Minds, Building Opportuni?es for Future Genera?ons eduMitram has played a pivotal role in assisting major companies to adapt to new education policies. This transformation is made possible by their team of content creators, subject matter experts and the latest technology. I This is where eduMitram comes into the spotlight while offering a lifeline and transforming education into an accessible reality. In the landscape of education technology, eduMitram is a pioneering learning solutions provider in India, adopting cutting-edge technologies like cloud computing, big data and learning analytics. ndia is a nation striving to bridge the gap between traditional and modern education. Traditional systems fall short, pushing learners toward online platforms. developing market leading products. Prabhat evolves quickly with the latest technologies. With his expertise on web, mobile, backend and cloud. he is driving the tech team of eduMitram From Vision to Victory Ashirvadam's guiding philosophy for success revolves around "constant innovation and out-of-the-box thinking." Alongside Prem, Prabhat, the Director of eduMitram Ashirvadam holds more than two decades of experience in software engineering. He possesses strong interpersonal skills and keeps a positive attitude. He developed SmartClass – a world-class comprehensive technology- enabled teaching solution for schools. Ashirvadam is a transformative force redefining how we perceive education in the digital age. In an ever-evolving market, he emphasizes the significance of a shared vision that benefits all stakeholders, including "customers, employees, partners, and communities." With this ethos, they are committed to delivering more tech solutions to shape a brighter future. The Director and Co-founder ofeduMitram—Prem Ranjan, is a trailblazer in the realm of learning solutions harnessing education technology to its fullest. He is a dynamic entrepreneur wielding an MBA and holds a rich experience in marketing and management. Innovate to Elevate Under their coherent leadership, eduMitram is a leading learning solution provider company in India, striving to enhance the traditional education system with the modern educational system by adopting the latest educational technologies. "In the fast-paced and ever-evolving world of business, the only constant is change," observes Prem. He highlights the importance of adaptability, stating that it's not just a The Technical Architect of eduMitram - Prabhat is having more than fifteen years of experience in architecting and valuable skill but a "crucial mindset" that can shape an organization's destiny. In a landscape marked by technological advancements, economic fluctuations and changing consumer preferences, embracing change is the key to success. With a focused mission, eduMitram reshapes the educational narrative.At its core, eduMitram believes in empowering partners—schools, teachers, students, and parents—offering solutions that are not just tools but companions in the educational journey and building an ecosystem where education meets accessibility. Ashirvadam advocates for a strategic approach that meticulously balances "functional efficiency and customer satisfaction." His insights provide a roadmap for IT companies, emphasizing the significance of: Let's delve into innovative approaches and a dedication to progress; Ashirvadam and eduMitram usher in a new era of education in India! Understand customer needs, engaging in regular feedback sessions to comprehend pain points and priorities. Implement agile methodologies, ensuring project management is efficient and is completed on time, within budget and with a focus on quality. Employ rigorous testing procedures encompassing functional, usability and security aspects to ensure reliability. Prioritize intuitive and user-friendly designs through user testing and feedback sessions. Cultivate a culture of ongoing enhancement, making data-driven decisions to boost efficiency. Invest in employee training for a skilled and Ÿ Innovator's Footprints Ÿ Ashirvadam embarked on a remarkable journey, transitioning from an employee to an entrepreneur during the COVID-19 pandemic. With over two decades of experience in the ed-tech industry, he observed a significant gap between industry requirements and the quality of work being delivered. "There are so many great ideas out there, but the lack of proper tech support hinders their implementation," Ashirvadam notes. Ÿ Ÿ Ÿ Driven by this realization, Ashiravadam and his team set out on a mission to provide top-notch and cost-effective e- Ÿ 24 25

The Brands of the Year-2023 Staying current with the latest industry trends is imperative, as Prabhat advises, to "leverage technology to optimize services." Agile methodologies offer flexibility and continuous improvement. They accelerate software development and enhance project management. Automating routine tasks like testing and code integration saves time and minimizes errors, as Prabhat notes. Implementing Continuous Integration/Continuous Deployment (CI/CD) pipelines streamlines software releases, ensuring quick and reliable delivery. Utilize cloud platforms for scalability, cost-efficiency and global reach. Adopt DevOps principles to streamline software delivery and enhance quality through collaboration. Leverage data analytics to make informed decisions based on user behavior and software performance insights. Prabhat emphasizes robust security practices, regular assessments and penetration testing to protect against cyber threats. Prioritize user-friendly designs, conduct user testing and incorporate feedback to enhance satisfaction. Develop mobile platforms and implement responsive design for a seamless user experience. When appropriate, utilize open-source software for cost savings and collaboration opportunities. Design software to handle increased workloads as the customer base grows, ensuring consistent performance. Enable third-party integration through APIs to cater to diverse customer needs and extend software functionality. Ashirvadam notes, "Mentorship accelerates skill development and integrates employees into company culture." Clear Career Paths: Define clear career progression routes, offering employees a roadmap for advancement. Constructive Performance Reviews: Regular reviews with "clear objectives for skill development" provide valuable feedback. Exceptional achievements should be recognized and rewarded, Prabhat highlights. Empowerment and Autonomy: Empower employees by allowing them to make decisions within their roles. "Encourage a culture where ideas are valued and initiative is appreciated," Ashirvadam suggests. Innovation Time: Dedicate time for innovative projects and knowledge sharing. Prabhat advocates for a collaborative environment, facilitated through cross- functional teams and regular knowledge-sharing sessions. Recognition and Rewards: Acknowledge employee contributions through monetary incentives and non- monetary recognition programs. Ashirvadam emphasizes the importance of appreciating skills and dedication. Flexible Work Arrangements: Offer flexibility, including remote work options, accommodating diverse learning and work styles. According to Ashirvadam, this flexibility fosters a supportive environment for continuous learning. Data Analytics: Utilize data analytics to comprehend user behavior, inform strategies and improve the user experience. Personalization: Tailor software interfaces and communications to individual preferences enhancing user engagement and satisfaction. Customer Feedback Loop: "Establish a feedback loop," Prem suggests, enabling continuous improvements based on user insights. Mobile Responsiveness: Ensure seamless access across devices. Mobile responsiveness is key to a smooth user experience. Cybersecurity and Data Privacy: Prioritize robust cybersecurity to maintain trust in digital interactions, especially in the IT industry. This focus on digital safety ensures user data is safeguarded, enhancing user confidence in the brand's digital presence. Ÿ Ÿ Our Vision is to be a na?onally and globally valued company that delivers the most excellent and reliable e-learning solu?ons employing state-of- the-art technology and the most intelligent mind. Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ knowledgeable team capable of delivering high-quality solutions. Maintain clear communication internally and externally to manage expectations effectively. Set realistic expectations with transparent communication about IT solutions' capabilities and limitations. Provide responsive customer support for quick issue resolution, enhancing satisfaction. Offer regular software updates addressing bugs, security and evolving customer needs. Prioritize data security and compliance with relevant regulations, assuring customers of their data's safety. Tailor solutions to individual needs, enhancing customer satisfaction significantly. Define and measure KPIs related to functional efficiency and customer satisfaction for continuous improvement. Actively seek customer feedback through surveys and interviews to drive solution improvements. Develop solutions that can scale and adapt to changing requirements, ensuring long-term relevance. Beyond Limits Ÿ Ÿ Ÿ Ashirvadam envisions a company that stands as an embodiment of excellence transcending all quality parameters. He articulates their mission with clarity: "Our Vision is to be a nationally and globally valued company that delivers the most excellent and reliable e-learning solutions employing state-of-the-art technology and the most intelligent mind.” Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ With a resolute aim, they aspire to lead the market with a global presence by 2030. Ashirvadam emphasizes their commitment to bridging educational disparities: "Our first motive is to make education accessible for the last layer of society." Ÿ Redefining Branding Ÿ Ÿ Prem emphasizes the pivotal role of new-age branding techniques in enhancing the end-user experience when conversating about the digital age influence in terms of branding. According to him: Ÿ Prabhat's approach places technology at the core of software optimization ensuring that companies remain adaptable and competitive in the digital era. Recognizing the challenges faced by many students in rural India, they leverage digital advancements and data accessibility to bring quality education within reach for all, "with the collaboration of our Stakeholders." This vision reflects a dedication to equity and innovation in the ever- evolving landscape of education. Ÿ Active Social Media Presence: "Maintain a presence on major platforms," Prem advises, using LinkedIn, Twitter and industry-specific networks to engage with customers and build a community around the brand. Content Marketing: Creating valuable content like blog posts and webinars positions the company as an industry authority, educating and engaging the audience simultaneously. Search Engine Optimization (SEO): "Optimize online content to ensure easy accessibility," says Prem. SEO ensures potential clients find relevant information about the company's services effortlessly. User-Centered Design: Prioritize user-friendly interfaces by incorporating feedback from testing sessions, ensuring intuitive software and websites. Ÿ Ÿ From Potential to Performance Prabhat's approach accentuates the essential synergy between technological prowess and customer-centricity, a combination vital for thriving in the dynamic IT landscape. Ashirvadam advocates a people-centric approach in the workplace emphasizing the significance of continuous learning and growth. According to him, nurturing a skilled workforce involves several key strategies: Ÿ Code and Conquer Ÿ Continuous Learning Programs: Ashirvadam advises, "Offer a variety of training programs and certifications to enhance technical skills." This ensures employees stay updated with industry trends. Mentorship Initiatives: Establish mentorship programs, allowing experienced colleagues to guide newcomers. Ÿ Today, in the realm of the digital age where the change is constant to ensure efficiency by harnessing technology, Prabhat's approach to software development highlights the necessity of technological innovation. His insights guide companies to remain at the forefront of the industry by optimizing services through technology: Ÿ Ÿ 26 27

TRANCE-FORM Challenges and? on? the?Path of?Brand Transitioning n the ever-evolving business ecosystem, the journey of brand transitioning represents a pivotal moment—a strategic shift that presents both challenges and opportunities for companies seeking to redefine their identity and market positioning. The process of brand transition is laden with complexities, demanding astute navigation of hurdles while capitalizing on opportunities to emerge with a revitalized and resonant brand narrative. As companies embark on this transformative path, they face a spectrum of challenges and opportunities that shape the trajectory of their transition. Opportunities for?Companies I ambiguity within the organization can hinder a smooth transition. Risk of Diluting Brand Equity: Missteps in the transition process can lead to diluted brand equity. Companies must tread carefully to avoid eroding the hard-earned trust and recognition they’ve built over time. Communicating the Transition: Crafting an effective communication strategy that conveys the rationale behind the transition and its benefits while ensuring transparency is crucial. Failing to communicate clearly can lead to confusion or skepticism. Challenges in Brand Transitioning Opportunities in Brand Transitioning Brand transitioning, while fraught with challenges, presents a canvas of opportunities for companies to redefine their narrative and market presence. Success lies in a meticulous approach that mitigates challenges while leveraging opportunities to craft a transformed, resonant, and enduring brand identity. Companies that adeptly navigate these challenges and capitalize on opportunities emerge not just transformed but fortified, equipped to thrive in a rapidly evolving business landscape. Maintaining Brand Consistency: One of the foremost challenges lies in maintaining consistency amidst change. Companies must balance evolving their brand identity while preserving elements that resonate with their existing consumer base. Straying too far risks alienating loyal customers. Relevance in a Dynamic Market: Brand transitioning presents an opportunity to reposition and stay relevant in a constantly evolving market. Adapting to changing consumer behaviors and market trends can reinvigorate the brand. Creating New Consumer Connections: Transitioning offers a chance to attract new consumers. A refreshed identity can resonate with previously untapped demographics or younger audiences, broadening the brand’s appeal. Navigating Consumer Perception: Transitioning brands risk confusing or alienating consumers who have established perceptions. Ensuring a seamless transition in messaging and communication to avoid misconceptions is critical. Innovative Differentiation: Transitioning allows companies to differentiate themselves from competitors. A redefined brand narrative can highlight unique selling propositions, fostering a distinct market position. Managing Internal Alignment: Internally aligning various stakeholders—employees, executives, and partners—with the new brand vision can pose challenges. Resistance or 28 29

Enhancing Brand Perception: A successful transition can enhance brand perception. Evolving to align with contemporary values or market demands can positively influence how the brand is perceived by consumers and stakeholders. Adapting to Market Dynamics: Strategic Evolution This customer-centric focus becomes instrumental in crafting a transition that resonates and creates lasting connections. Brand transitioning is a deliberate strategic evolution—a pivotal moment for brands to reassess their core values, ethos, and offerings. It involves recalibrating brand messages, visual identity, product lines, and overall positioning to align with the evolving demands and preferences of the target audience. The process demands meticulous planning, research, and foresight to seamlessly navigate the transition while preserving brand equity. Navigating Challenges: Overcoming Hurdles in Transition Cultivating Brand Resilience: Brands that effectively navigate transition emerge more resilient. Adaptability becomes a core strength, enabling the brand to respond agilely to future market shifts. Brand transitioning is not without challenges. It demands meticulous planning, clear communication, and careful execution to avoid alienating loyal consumers or diluting brand identity. Maintaining consistency and authenticity throughout the transition process while effectively communicating the rationale behind the change are critical challenges that brands must navigate. The Evolutionary Odyssey of Brand Transitioning: Crafting the Narrative of Transformation The Art of Reinvention: Redefining Brand Identity In the ever-evolving landscape of business and marketing, the saga of brand transitioning stands as a testament to the dynamism and adaptability of modern enterprises. The concept of brand transitioning encapsulates a journey—an evolutionary narrative that unfolds as brands navigate change, adapt to shifting market dynamics, and reinvent themselves to stay relevant in an ever- changing world. This transformative journey represents a strategic shift, a deliberate and calculated move to redefine brand identity, perception, and resonance with the evolving needs and expectations of consumers. At the heart of brand transitioning lies the art of reinvention—an endeavor to breathe new life into established brands while retaining elements of familiarity. It entails revisiting brand narratives, visual elements, and communication strategies to create a refreshed, contemporary identity. Crafting a Transformed Narrative The evolutionary saga of brand transitioning embodies a narrative of transformation—a strategic journey that signifies adaptability, resilience, and a commitment to evolution. Successful transitions reflect a brand’s ability to evolve while staying true to its essence, resonating with contemporary audiences, and navigating change with grace and purpose. As the business landscape continues to evolve, the brands that master the art of transitioning will emerge not just transformed but strengthened, poised to thrive amidst dynamic market shifts and changing consumer landscapes. Successful transitions strike a delicate balance between honoring heritage and embracing innovation, thereby resonating with both existing loyal consumers and new audiences. Consumer-Centric Focus: Anticipating and Meeting Expectations The Genesis of Change: Triggering the Need for Brand Transition Central to successful brand transitioning is a consumer-centric approach—an acute understanding of evolving consumer expectations and aspirations. Brands must anticipate shifts in consumer preferences, technological advancements, and socio-cultural changes, ensuring that the transition aligns seamlessly with the desires and needs of their audience. The genesis of brand transitioning often springs from a multitude of factors—market shifts, technological advancements, changes in consumer behavior, or a desire to reposition in a competitive landscape. Whether sparked by internal innovation or external market forces, the need for brand transition emerges as a strategic response to ensure continued relevance and resonance. 30

The Brands of the Year -2023 T Films opened windows to stories, allowing everyone to witness narratives unfold on screens. Then came Virtual Reality, a technological masterpiece that doesn't just show stories but immerses us in them. The screen moves from being in front of our eyes to surrounding us, offering a 360° view of a world that mirrors reality. It's not just watching—it's living the story, becoming the star and influencing the narrative through own decisions, just like in the real world. Where Inspiration Meets Innovation he evolution of storytelling has been a delightful journey from the static canvases of paintings to the influential world of films in the early 20th century. The name 'Elysian' itself signifies divine inspiration—a quality reflected in their mission—to create content that inspires wanderlust for spiritual places. Their groundbreaking VR series, Mystic Lands, stands as evidence of this commitment. Where Ancient Wisdom Meets Cu?ng-Edge Technology Through uniquely crafted experiences, viewers are transported to some of the most ancient, blissful and energetic lands on Earth. From the mystical city of Kashi, dedicated to Lord Shiva, to the serene Bodh Gaya, where Buddha found enlightenment and the yoga capital, Rishikesh, Elysian Studios weaves narratives that transcend time and space. Today, Virtual Reality (VR) presents new possibilities for human connection and transcendence. Where technology meets spirituality through the transformative power of VR, Elysian Studios has emerged as a pioneer, a divinely inspired entity and a growing force beyond entertainment. Embracing the Essence of India Today's technology landscape is where screens dominate attention and Elysian is guiding all back to the wonders of the real world through the realm of virtual reality. The experience created by Elysian Studios is more than just a VR studio—it's a spiritual journey, a trail of ancient wisdom and a witness to the potential of India's creative spirit. Through their VR films, they not only transport audiences to spiritual realms but also inspire them to delve deeper into their own consciousness. Their focus isn't just on the end product but the entire process, where every step is an opportunity for growth and enjoyment. The Visionary Founder Founded in November 2015 by Arvind Ghorwal, Elysian Studios has embarked on a unique and in-depth approach to virtual reality storytelling, crafting blissful VR experiences that transport audiences to spiritual places, fostering growth, evolution, and transformation. Arvind is a visionary entrepreneur whose belief in the potential of VR technology was strengthened by the awe and wonder he witnessed in the faces of people experiencing VR for the first time. His passion for merging spirituality with cutting-edge technology laid the foundation for Elysian Studios' exceptional journey. Arvind is an alumnus from IIT Mumbai who embarked on this path with a vision to shed off the Western influence that has clouded our understanding of ancient Indian wisdom. A Journey Beyond Screens In an age where screens have become gateways to countless virtual realities, Elysian Studios redefines the way we perceive the world. Their venture into virtual reality storytelling is a deep-rooted spiritual exploration. Arvind Ghorwal, Founder, Elysian Studios Elysian Studios aims to create more VR content, delving deeper into India's spiritual heritage. The vision is not just to survive but to live fully, impacting lives globally. Through their immersive experiences, Elysian Studios seeks to inspire, educate and transform, one virtual reality at a time. The name 'Elysian' itself signifies divine inspira?on—a quality reflected in their mission—to create content that inspires wanderlust for spiritual places. Arvind's vision for Elysian Studios goes beyond the realm of typical entrepreneurship. It's a call to transform India and to revive the lost glory of a country once hailed as Sone ki Chidiya (The Golden Bird). With a focus on innovation and creativity, Arvind and his team are reshaping the future of storytelling, not just as a form of entertainment but as a means of spiritual and intellectual enlightenment. 32 33

“ If you set your goals ridiculously high and it's a failure, you will fail above everyone else's success. “ A Spiritual Quest Festival (2018). Moreover, their work has been showcased at esteemed VR platforms including Inception and Kaleidoscope VR Film Festival. Creating Mystic Lands was no ordinary task. It required not just technical expertise but an in-depth understanding of the history, culture and spirituality of these ancient cities. Elysian Studios embarked on a transformative journey, listening to spiritual gurus, delving into the wisdom of ancient India and planning trips to these heavenly locations. The result was not just a VR series but a philosophical experience that transformed the lives of everyone involved and many more to come. Influencing Lives, Transforming Realities As Elysian Studios continues to captivate audiences with its immersive VR experiences, it remains at the forefront of the ever-evolving VR landscape. With their innovative storytelling and dedication to spiritual exploration, they inspire viewers to embark on a transformative journey, one VR experience at a time. Beyond Virtual Reality In a world where the boundaries between reality and virtuality blur, Elysian Studios is inviting all to embark on a spiritual odyssey without leaving the comfort of their homes. As they say at Elysian Studios, "Let the spirit of exploration guide you—the blissful realms await.” Elysian Studios' impact extends beyond the virtual world. Their workspace is not just an office—it's a place of creativity and happiness. Arvind understands the importance of fostering a culture that nurtures innovation. For him, integrity and shared values are the cornerstones of success. By instilling these values, Elysian Studios is creating exceptional VR content while also cultivating a vibrant creative community. As the world immerses itself in the wonders of virtual reality, Elysian Studios represents India's rich cultural heritage and its limitless potential. In the hands of Arvind and his dedicated team, Elysian Studios is shaping dreams, creating bliss and offering a glimpse into the incredible, transformative power of India's ancient wisdom. As the world adapts to this new reality, Elysian Studios is reminding everyone that the journey of storytelling has only just begun and the best is yet to come. Global Acclaim and Recognition Elysian Studios' VR films have not only captured the hearts of viewers worldwide but have also garnered acclaim in prestigious international arenas. Their creations have been officially selected at renowned film festivals such as the Tampere Film Festival in Finland (2017), Church of VR during VR Days (2017) and Docs Against Gravity Film 34

The Brands of the Year -2023 Kirby India Kirby India Strengthening Indian Infrastructural Nerves with High Quality Steel Buildings complexities, even under adverse site conditions. Kirby India's prowess extends beyond the national borders, as it has forged partnerships with corporate giants on national and international fronts, operating across a spectrum of industry segments and establishing its facilities in India and globally. The company's manufacturing capacity is equally impressive, boasting a total annual capacity of 250,000 MT, strategically distributed across plants in Hyderabad, Haridwar, and Halol. With each location strategically positioned in the South, North, and West, Kirby ensures efficient access and delivery to diverse regions. Furthermore, Kirby's commitment to quality is fortified by its ISO certifications (ISO 9001, ISO 14001, and ISO 45001), reflecting a dedication to international standards in every facet of its operations. Kirby India's buildings are meticulously designed, adhering to relevant IS codes and customized to meet international standards such as AISC, AISI, and MBMA, aligning seamlessly with the specific requirements of its discerning clientele. W exemplifying Kirby India's commitment to evolving with the times and meeting the diverse needs of its clientele. True to its leadership ethos, Kirby has continually set new benchmarks, not only as a manufacturer but as a trailblazer that designs, manufactures and constructs intricate, heavy structures across a myriad of sectors. PV Mohan, CEO, Kirby India hat began as a manufacturing powerhouse of Pre-Engineered Steel Buildings (PEB) has transcended into a holistic solution provider, In the context of India's status as the world's fastest- growing economy, Kirby India recognizes the imperative for sustainable growth, especially in the construction sector. PEBs, with their use of steel—a 100% recyclable material—have emerged as a sustainable and eco-friendly choice, contrasting sharply with conventional buildings. Adopting PEBs involves simple nut and bolt connections, streamlined logistics, and adherence to world-class safety protocols, ensuring quicker design, detailing, and completion. Milestones of Magnificence The engineering excellence of Kirby India is not merely confined to its infrastructure but extends to cutting-edge software applications. The company employs proprietary software for designing and detailing PEB structures, coupled with industry-standard packages like STAADPro, AutoCAD, ProSteel, Tekla, BOCAD, ETabs, and more. This technological arsenal empowers Kirby to customize each building according to the unique demands of its clients, ensuring a bespoke solution that aligns precisely with their vision and requirements. Kirby India's engineering prowess is not just a testament to its technical capabilities. However, it serves as a beacon for the entire construction industry, setting new design, manufacturing, and innovation benchmarks. The Torchbearer of the Green Construction Movement The journey of Kirby India is marked by a series of milestones, where the company's capabilities shine through in the creation of mega projects spanning various manufacturing segments — from Simple Warehouses to Factory Buildings, Shipyards to Power Plant Structures, Bridge Girders to Steel Plants, Multi-Level Process Buildings to Conveyor Structures, High Rise Office Buildings to Data Centers, and beyond. In each venture, Kirby India has not just participated but pioneered, expanding the horizons of the PEB industry and laying the groundwork for similar groundbreaking projects. Kirby's Engineering Prowess Kirby India's innovative approach has positioned it as a torchbearer in the green construction movement, offering cost-effective, energy-efficient solutions with benefits such as reduced emissions, carbon credits, and rainwater harvesting. These distinctive, customizable structures signify a shift towards sustainable practices and a testament to Kirby India's commitment to environmental responsibility in the construction landscape. Kirby India is an unrivalled exemplar of engineering excellence, showcasing a comprehensive infrastructure and an indomitable network that underscores its commitment to delivering superior construction solutions. With over 24 sales offices and a robust network comprising more than 150 certified builders, Kirby India adeptly caters to erection procedures by international standards, demonstrating a remarkable capability to navigate through diverse ‘‘ ‘ At the heart of Kirby's success is its market leadership in producing steel buildings and structures in India, coupled with an unwavering commitment to providing top-notch customer service through its integrated ERP system. The company's impressive portfolio includes collaborations with industry titans such as Amazon, Flipkart, MRF, Apollo, BMW, Kia, Whirlpool, Voltas, Shapoorji Pallonji, L&T, All Cargo, Indospace, KSH, Apple, Oppo, ITC, Dabur, Colgate, Sun Pharma, Reliance, Adani, Asian Paints, Berger, and many more. Kirby India is the epitome of technological prowess and innovation, showcasing an illustrious history of completing over 100,000 buildings globally in more than 70 countries over the past 47+ years. In India, Kirby's transformative impact is even more pronounced, having accomplished the construction of over 40,000 buildings, spanning an impressive 45 million square meters of built-up area for more than 7,500 clients across diverse industry segments and sub-segments. What sets Kirby apart is its sheer volume of projects and the resounding vote of confidence from its clientele, with over 60% of its business stemming from repeat customers. This statistic is a testament to Kirby's commitment to top-tier customer service and the delivery of world-class products that epitomize the highest standards in quality, safety, erection efficiency, and after-sales services. In the contemporary glocal ?mes, Kirby has etched its legacy as a pioneer and unrivalled market leader for over 24 years in the Indian Pre-Engineered Steel Buildings (PEB) sector. ‘‘ ‘ Kirby India has consistently stood at the forefront of innovation in the construction industry, marking its commitment by investing in cutting-edge production technologies and continuous product development. The company's integration of strength, expertise, and innovation has positioned it as a leader in the Indian Pre-Engineered Steel Buildings (PEB) market. G+12 LEED Cer?fied Data Center Building 36 37

A Trailblazing Spirit of Innovations Kirby's trailblazing spirit is further exemplified by its execution of groundbreaking projects, including completing the first G+12 Data Center building with a towering height of 72 meters for CtrlS in Navi Mumbai. This unique structure posed distinct challenges in drafting, fabrication, and erection. Yet, Kirby completed it in a record time of six months, opening new frontiers for its Structural Steel division. The company also implemented a novel methodology in the erection of deck sheeting from the bottom, a first-of-its-kind practice in India for Data Center buildings. India's Largest Pla?num Cer?fied Green Warehouse Building Moreover, Kirby has constructed pioneering facilities, such as the first-of-its-kind airtight building for Hitachi India, designed for the Power Grid Corporation of India Ltd (PGCIL) to transmit and convert electricity between grids. The company introduced a new erection methodology for Pod lifting, built India's largest warehouse certified with a Green Building Platinum Rating for Flipkart in West Bengal, and established the world's largest tire manufacturing facility for Apollo Tyres in Andhra Pradesh. Factory Building (Construc?on Equipment Manufacturing) across its job sites through Certified Builders and erection engineers. Over the last 24+ years, the company has provided extensive training to its workforce on safe erection practices, contributing to zero accidents at its sites. This unwavering commitment to safety has earned Kirby India the prestigious British Safety Council award for over six consecutive years, a testament to the company's stringent safety standards and practices. Racking Solu?ons (Mul? Tier Shevling for E-Commerce) The final aesthetic and functional integrity of the buildings constructed by Kirby depends heavily on the quality of installation at the site. Kirby boasts a panel of over 150 Certified Builders across India, meticulously selected through a rigorous evaluation process. Recognizing the highly technical nature of the erection process, Kirby takes complete ownership of constructing facilities with world- class safety standards. Regular training sessions are conducted at the sites to educate builder staff and workers on correct installation procedures and Environment Health & Safety (EHS) practices, ensuring that each structure is not just a building but a testament to Kirby's commitment to excellence in every facet of construction. G+20 Office Building Other remarkable accomplishments include The construction of the world's largest PEB at a single location for the Renault-Nissan car manufacturing facility in Chennai, The world's largest gearbox manufacturing facility for wind turbines for Hansen Drives in Coimbatore and The world's largest yarn manufacturing facility for Trident Ltd in Madhya Pradesh. Ÿ Ÿ The story of Kirby India is an exploration of innovative solutions, groundbreaking projects, and strategic partnerships that have propelled Kirby to the forefront of the PEB industry. Kirby India's journey is not just a testament to its manufacturing prowess; it's a saga of resilience, innovation, and an unwavering commitment to redefining the landscape of construction and infrastructure in India. Ÿ Safety is the Motto Safety is paramount in all PEB projects, and Kirby India has pioneered implementing innovative safety practices Coca-Cola Bo?ling Plant 38 39

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The Brands Of The Year-2023

The Brands Of The Year-2023

Presentation Transcript

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