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Equity Scan - Measuring Experiences and Perceptions Across a Group of Defined Customers

Gaining insights into customeru2019s opinions about your organization can help you understand your companyu2019s overall strengths and weaknesses across a variety of customized metrics. The Brooks Groupu2019s Equity Scan research measures those experiences and perceptions and provides measurable comparisons across a group of defined customers. The Equity Scan will reveal how customers think and feel and their personal viewpoints and will compliment your existing market research and internal analysis. <br>For more info u2013 <br>https://thebrooksgrouponline.com/services/healthcare-market-research/<br>https://thebrooksgrouponline.com/services/healthcare-market-research/equity-scan/

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Equity Scan - Measuring Experiences and Perceptions Across a Group of Defined Customers

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  1. Equity Scan

  2. Equity Scan:Potential Assessment Components Benchmarks several attributes/capabilities with key customer segments.

  3. Example: Equity Scanhas extensive knowledge about products and services they represent Note1: Please rate each company on its knowledge of diabetes related topics. (Best company, Equal to competitors, Weaker than competitors, or Unable to assess) HSS Customers: N=164

  4. Example Equity Scan:Communicating Clinical Information and Source Credibility Q1: Rate based on your perception of their credibility. Q2: Check the most credible source Note1: Panelists were asked to rate manufacturers competing in the Oncology space on their credibility. Scale: 1= Lowest and 5 = Highest. Note2: Perceived credibility can also be gauged by the percentage of the customer panel scoring 4-5 on a 5-point scale. Note3: Panelists were asked to select one company they believed was the most credible. Panel: N=128

  5. Example Equity Scan:Educational Programs and Services Q1: Quality of the educational offerings Q2: Would Partner with the Company on Educational Offerings Note1: Panelists were asked to rate the quality of the Educational Programs and Services from each manufacturer. Scale: 1= Lowest and 5 = Highest. Note2: Quality of programs can also be gauged by the percentage of the Customer Panel scoring 4-5 on a 5-point scale. Note3: Panelists were asked to rate their likelihood of partnering with the manufacturer on its patient support offerings. Scale: 1 = Not likely and 5 = Very likely Note4: Likelihood of partnering can also be gauged by the percentage of the Customer Panel scoring 4-5 on a 5-point scale. Panel: N=128

  6. Example Equity Scan:[Sample Pharma Company] Results by Customer Type [Sample Pharma Company] rates highest with specialty pharmacy panelists, rating above industry average or considered valuable in most components. SAMPLEPHARMACOMPANY Corporate Image, Clinical Information and Credibility, & Account Management: (Rating Scale 1 – 7: Unable to assess, 1 = Below industry average, 3 = Industry average, 5 = Above industry average, 7 = Truly exceptional) HEOR & Market Access / Managed Markets Marketing: (Rating Scale 1 – 7: Unable to assess, 1 = Not at all valuable, 3 = Somewhat valuable, 5 = Valuable, 7 = Very valuable) Total Sample: n=79

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