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First: Something to Wake You Up!. Prosumers: The Future of Motion Picture Entertainment. Why Hollywood Will Be Obsolete. By: Andrew Hookway. What Is a Prosumer?. Prosumer – A professional consumer. One who uses off-the-shelf items to create a professional product. Why We Need Prosumers.

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prosumers the future of motion picture entertainment

Prosumers: The Future of Motion Picture Entertainment

Why Hollywood Will Be Obsolete

By: Andrew Hookway

what is a prosumer
What Is a Prosumer?
  • Prosumer – A professional consumer.
  • One who uses off-the-shelf items to create a professional product.
why we need prosumers
Why We Need Prosumers
  • Hollywood films have become stale.
  • Independent film makers are creating Hollywood grade films with the consumer products of today.
    • Films can be made for less money.
    • Quality is much the same as Hollywood films in terms of acting, special effects, and distribution.
cost clerks vs ucf
Cost: Clerks vs. UCF

Clerks (1994) Directed by Kevin SmithDistributed by Miramax Films

  • Clerks was a black-and-white independent film from 1994.
  • Shot on film stock.
  • Edited on a special linear editing suite that was not forgiving to mistakes.
  • Total budget: $27,575.
cost clerks vs ucf1
Cost: Clerks vs. UCF

UCF: Toronto Cybercide (2006)Directed by Laszlo KovacsDistributed by Customflix

  • UCF is an independent film released in 2006.
  • Shot on video.
  • Edited on a PC with off-the-shelf software.
  • Total budget:

$300.

technical ability
Technical Ability
  • Independent filmmakers keep surprising the industry- and viewers- by demonstrating high levels if skill in their craft.
  • If shown scenes from a high-grade prosumer film next to scenes from an average Hollywood film, many viewers would not be able to tell the difference.
the film look
The Film Look
  • Prosumers use camcorders instead of film cameras, giving a very different feel to the footage.
  • MiniDV is smaller than film stock.
  • MiniDV colors are

not as saturated as

film stock.

  • Camcorders lack the

ability to produce

adequate depth of field.

ability revenge vs revelations
Ability: Revenge vs. Revelations

Star Wars: Episode III: Revenge of the Sith (2006)Directed by George LucasDistributed by 20th Century Fox

  • After shooting, went off to a team of editors.
  • Sent to Industrial Light and Magic, a team of highly-skilled people in the same location.
    • Small changes, such as color adjustment.
    • In-your-face effects, such as creatures, lightsabers, and exotic locales.
ability revenge vs revelations1
Ability: Revenge vs. Revelations

Star Wars: Revelations (2006)Directed by Shane FeluxDistributed online; TheForce.net Theater primarily

  • After shooting, went off to Shane Felux for editing.
  • Sent over the Internet to a worldwide community of prosumer special effects artists.
    • Small changes, such as color adjustment.
    • In-your-face effects, such as creatures, lightsabers, and exotic locales.
ability revenge vs revelations2
Ability: Revenge vs. Revelations

Comparisons: exotic cityscapes, space battles, alien planets.

review
Review
  • Prosumers create fresh content for the love of their craft instead of banking on sequels and remakes to rake in the dough.
  • Equipment and software is much cheaper than it used to be, allowing Prosumers to create movies on a lower budget.
  • Prosumers can create a movie that is just as good as - if not better than - big-budget productions.
so what
So What?
  • So watch independent films!
references
References
  • CyberpunkReview.com. Various articles. CyberpunkReview.com. Retrieved November 14, 2006 from http://www.cyberpunkreview.com.
  • Digital Digest. “Capturing from VHS - Part 1 - Best Resolution.” Digital Digest. Retrieved April 11, 2006 from http://www.divx-digest.com/articles/vhs_capture.html.
  • Felux, Shane (2005). “Behind the Scenes: The Revelations of a Movie.” Revelations [bonus feature on DVD]. Panic Struck Productions.
  • Integrated Imaging. “miniDV information Info.” Integrated Imaging. Retrieved April 11, 2006 from http://www.integratedphoto.com/cgi-bin/infosearch.cgi?MiniDV+Information&&name.
  • Internet Movie Database. “Star Wars: Episode III - Revenge of the Sith.” Internet Movie Database. Retrieved April 12, 2006 from http://www.imdb.com/title/tt0121766/.
  • Internet Movie Database. Various articles. Internet Movie Database. Retrieved November 14, 2006 from http://www.imdb.com.
  • McCallum, Rick (2005). “Within A Minute: The Making of Episode III.” Star Wars: Episode III: Revenge of the Sith [bonus feature on DVD]. Lucasfilm Ltd.
  • Pilato, Fabrizio (2004). “Highest Resolution Camcorder: Sony HDR-FX1.” MobileMag: The Mobile Technology Magazine. Retrieved April 11, 2006 from http://www.mobilemag.com/content/100/336/C3177/.
  • San Francisco School of Digital Filming. “Sony F950 HighDef 24p camera bought by SFSDF and PixelCorps.” San Francisco School of Digital Filming. Retrieved April 12, 2006 from http://www.sfdigifilm.com/news_bites.html.
  • View Askew Productions. “Clerks: Movie Info.” View Askew Productions. Retrieved April 4, 2006 from http://www.viewaskew.com/clerks/info.html.
  • Wolf, Ben (2005). “Sony HDR-FX1.” CNET.com. Retrieved April 11, 2006 from http://reviews.cnet.com/Sony_HDR_FX1/4505-6500_7-31085889.html.