Marketing Plan created by Alana, Kaveh , Joshua and Vlad. Decoline. Intro + cause of problem Problem Identification Product identification Research and findings SWOT Alternatives Solution Implementation Sales Projection Course concepts References. Agenda.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
What pricing strategies should Canty International employ to establish a selling price for the Decoline panels to its current customer and to new marketsProblem statement
Total Cost = Total Fixed Cost + Total Variable Cost (Number of units)
Break Even Price = Total Cost / Number of Units
100.67 / 5.2 = $19. 36/ m²
This price does not include installation
19.36 m² x 5 years = $96 m²
Value perceived by consumer based on CI’s previous product
11.50 m² x 5 years= $57.50 m²
(Installation costs not included)Value based price
The target markets for Decoline are hospitality and construction industries along with government institutions; however the current focus of this project is Bryant InnsTarget market identification
Strong consumer relationships
High Quality Standards
Low lead-time on materials (2 weeks)Internal Strenghts
Canty International currently runs at only 77% of optimum production Capacity.
Lack of Patent Protection for new product
Limited production capabilities
Not an off the shelf product. Cannot pre-produce in high quantities.Internal Weaknesses
Canty International with be able to create Patents for new products.
New technology (machines, tools, etc)
Expand beyond hotels into other business with high-level traffic areas.EXTERNAL Opportunities
Introduce the new product at a low initial price to build sales, market share, and profits quickly.Market Penetration Pricing
(2009, May). Sweet Home. Retrieved October 31, 2009, from http://www.sweetspot.ca
(Unknown). All Modern Baby. Retrieved November 03, 2009, from http://allmodernbaby.com
(Unknown). Wall Paper Whole Sale. Retrieved November 03, 2009,
(Unknown). Wallpaper whole Sale, retrieved November 03, 2009