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Introduction to SEO TheMediaFlow Workshop Digital Marketing Summit Southampton PowerPoint Presentation
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Introduction to SEO TheMediaFlow Workshop Digital Marketing Summit Southampton - PowerPoint PPT Presentation


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Slides from the workshop "Introduction to Technical SEO" at the Digital Marketing Summit Southampton. Presented by Dimitris Zotos / http://www.themediaflow.com

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Introduction to SEO TheMediaFlow Workshop Digital Marketing Summit Southampton


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    Presentation Transcript
    1. INTRODUCTION TO TECHNICAL SEO Digital Marketing Summit - Southampton Dimitris Zotos theMediaFlow

    2. LET’S MEET

    3. DEFINITION OF SEO

    4. FOOTBALL QUIZ

    5. WHICH TEAM GETS THE HIGHEST/LOWEST AVG MONTHLY SEARCHES? ● PORTSMOUTH FC ● SOUTHAMPTON FC ● AFC BOURNEMOUTH

    6. Bournemouth Promoted ? Portsmouth Relegated ?

    7. NEWS QUIZ

    8. BREXIT VS POKEMON

    9. HARD POKEMON

    10. SEO VS PPC

    11. Whaaat ?

    12. SEARCH & BUSINESS OBJECTIVES

    13. WHEN YOU SEARCH

    14. THE INDEXED PART OF THE WEB

    15. THE INDEXED PART OF THE WEB

    16. HOW SEARCH WORKS

    17. CRAWL INDEX RANK

    18. FETCH. THEN, FOLLOW THE LINKS

    19. CRAWL Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

    20. KEYWORDS ARE ELEMENTS

    21. BUT NOT THE WHOLE STORY

    22. Nike Slazenger New Balance

    23. Nike Slazenger New Balance Sports Brand?

    24. Nike Slazenger New Balance Sports Brand? Are shoes included in the product list?

    25. Nike Slazenger New Balance Sports Brand? Are shoes included in the product list? Men’s shoes?

    26. Nike Slazenger New Balance Sports Brand? Tennis shoes? Are shoes included in the product list? Men’s shoes?

    27. THE USER EXPERIENCE = KING

    28. ELEMENTS CONSIDER

    29. ARCHITECTURE

    30. example.com/tools/hammers/a-great-hammer

    31. example.com/tools-hammers-a-great-hammer

    32. WILL RESPOND TO: WHAT TYPE/FORMAT OF CONTENT? HOW MANY PAGES? LINK STRUCTURE

    33. ARCHITECTURE

    34. AND

    35. USABILITY SPEED ERROR HANDLING MOBILE RENDERING PURCHASE FUNNEL

    36. FOLLOW LINKS

    37. ORGANISING INFORMATION BY INDEXING

    38. RANK (SERVE)

    39. RANK Is the content relevant?

    40. RANK Is the content relevant?

    41. RANK

    42. RANK 0.35 seconds 18 Million Results

    43. RANK Is the keyword in the title of the document?