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Identifiers and Intellectual Property

Identifiers and Intellectual Property

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Identifiers and Intellectual Property

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  1. Identifiers and Intellectual Property Francis Gurry Assistant Director General WIPO

  2. Identifiers • Signs, symbols or names imbued with meaning, significance or association • identify who, what or where • Meaning or association is • inherent, eg., invented word (Kodak or Minolta), or • derived from context (eg., apple)

  3. USA Traditional Name of Sioux warrior and spiritual leader 1992 malt liquor introduced in USA under the brand “Crazy Horse” Treasury Department Bill amendment in 1992 to rescind use of name Crazy Horse on alcoholic beverages France Name of Spectacle/Revue in Paris www.crazy-horse.fr www.crazyhorse.com (“The Second Adult Site Established on the Internet.”) Crazy Horse

  4. Rules of Intellectual Property relating to Identifiers • (Intellectual) Property Rights • trademarks • trade names • geographical indications • Rules of Conduct with respect to Identifiers • indications of source • names & acronyms of IGOs • State emblems and flags • [national symbols] Rights of control over identifier Certain forms of conduct prohibited in relation to identifiers

  5. Operation of Property Rights in Identifiers

  6. Policies • Market order and avoidance of consumer confusion or deception • indicator of source • indicator of quality or characteristics • importance in distributed markets where separation of producers and consumers • Encouragement of perseverance in pursuit of quality and reputation • “ … the value of reputation, capitalized as good will in the market value of companies, competitively encourages perseverance in pursuing the objectives of quality and excellence.” Alan Greenspan

  7. World’s Ten Most Valuable BrandsRanked by Interbrand 2001

  8. Intellectual Property Context-based meaning scope of protection Territorial Legal rights Public policy Domain Names De-contextualized Global Technical addresses social uses Privately administered Intellectual Property Rights and Domain Names as Identifiers

  9. Domain Names

  10. Some Examples of Cases • D2000-0210 juliaroberts.com • D2000-1673 venusandserenawilliams.com • D2000-0685 vivendiuniversal.org • D2001-0489 disneychanel.com • D2000-0363 fifa-world-cup.com • D2000-0424 realmadrid.com • D2000-0820 jpgaultier.com • D2000-0683 bbcnews.com • D2000-0641 singaporeairlines.org • D2000-0559 deutschebankag.net • D2001-0332 burma.com • D2001-0470 gouvernementducanada.com, govcan.com governmentofcanada.com • D2000-0792 foiredeparis.com • D2001-1010 nasdaqexchanges.com • D2001-0920 oxford-university.org • D2001-1124 alcoholicsanonymous.org • D2001-1406 quinaultbeachresorts.com