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GOOGLE’S CHROME-PLATED STRATEGY. By: Aaron Coyle MIS 304 9-02-08. ‘s New Idea. Free downloadable Web Browser “CHROME” As of today “CHROME” is available for free in 100 countries. Competition . Features . Omni Box Address bar and search box together

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google s chrome plated strategy

GOOGLE’S CHROME-PLATED STRATEGY

By: Aaron Coyle

MIS 304

9-02-08

s new idea
‘s New Idea
  • Free downloadable Web Browser

“CHROME”

  • As of today “CHROME” is available for free in 100 countries
features
Features
  • Omni Box
    • Address bar and search box together
  • Faster more reliable
  • Movable tabs
    • Tabs independent of main browser
        • If one tab crashes main browser still in tact
  • Incognito Window (Porn Mode)
        • Browse without recording history
chrome an open source project
Chrome an Open Source Project
  • Two years of design

Chrome development team from left, Mark Larson, Brian Rakowski, Darin Fisher, and Ben Goodger

  • Will continue to be updated constantly
      • Similar to Apple updates with your ipods
business applications
Business Applications
  • Potential increase in Google Stock
  • Quicker browsing leads to more productivity
  • Further global communications through Internet
s ources
Sources
  • http://www.wired.com/techbiz/it/magazine/16-10/mf_chrome
  • http://techland.blogs.fortune.cnn.com/2008/09/02/google-bets-on-a-browser/
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