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Preparing a great Business and Marketing Plan

Preparing a great Business and Marketing Plan. Neil Hackley Director of Franchise Support Suzanne Geel Franchise Marketing Consultant. Channel 64. Please Be Courteous. Set all cell phones to vibrate No texting or talking on phones during presentations

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Preparing a great Business and Marketing Plan

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  1. Preparing a great Business and Marketing Plan Neil Hackley Director of Franchise Support Suzanne Geel Franchise Marketing Consultant Channel 64

  2. Please Be Courteous • Set all cell phones to vibrate • No texting or talking on phones during presentations • Be respectful to presenters and attendees • Hold questions till the appropriate time

  3. Goal setting Financial budget Business plan Marketing plan

  4. Good Planning is the cornerstone of any successful business “If you fail to plan, you plan to fail."

  5. How many of you had a plan when you opened your restaurant? Why would you not have a plan to operate your business?

  6. 2011 Planning Tools Financial budget Business plan Marketing plan

  7. Financial Budget Budget accurate and realistic Measure budget vs. actual Take the time to do it right Deadline November 22nd

  8. Business Plan Start your 2011 business plan now Plans are due by November 22nd Choose goals & objectives wisely Involve mgmt & team members

  9. Marketing Planning System-wide initiatives Role of local marketing Planning process Planning tools

  10. 2011 Key promotional periods Valentine’s Day National Cheese Fondue Day Mother’s Day BNO Launch Father’s Day December Holidays/Gift Cards

  11. Local Marketing Address unique opportunities of each location Flexibility for local pricing & promotions Guest engagement as traffic driver

  12. Planning Process STEP 1: Develop strategies NOT tactics Develop strategies utilizing Consumer Insights & Data • Who are true users? • What do they want? • What are roadblocks? • Pmix, discounts, promo, events *Results will be KEY TO 2011 PLANNING

  13. STEP 2: Sales Projections & Budgets STEP 3: Develop Communications Calendar STEP 4: Explore Tactical options How/when to use different media? Costs?

  14. STEP 5: Complete Planning Template STEP 6: Review with FBC/FMC DRAFT DUE DEC. 1 STEP 7: Implement, Analyze & Revise

  15. Planning Tools Things to consider…. Historical Sales Trends Competitive Situation Life-cycle of location SWOT Analysis

  16. 2011 Local Marketing Template SAMPLE…

  17. Smart Goal setting S = Specific M = Measurable A = Attainable R = Realistic T = Timely

  18. Q & A Documents Contact Info

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