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ACLU of Illinois

ACLU of Illinois. 2012 Advocacy & Outreach Plan. 2012 Advocacy & Outreach Plan. Increase membership statewide Building the link between membership, donating & action-taking Increase ACLU legislative power, statewide & in target legislative districts. Categories of ACLU Support.

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ACLU of Illinois

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  1. ACLU of Illinois 2012 Advocacy & Outreach Plan

  2. 2012 Advocacy & Outreach Plan • Increase membership statewide • Building the link between membership, donating & action-taking • Increase ACLU legislative power, statewide & in target legislative districts

  3. Categories of ACLU Support

  4. Email Subscription and Membership Overlap Members with Email [7218] Total Email Subscribers [24911] Total Members [14948]

  5. 2012 Advocacy & Outreach • Statewide quarterly messaging campaigns: “Defending the targets of intolerance” • Regular events & outreach to 5 target legislative districts • New membership materials that connect action-taking with membership & direct to online participation • Membership recruitment training for chapters • Membership & donation campaigns on social media • Volunteer empowerment • ACLU:ENGAGE – November 17th, 2012

  6. Defending the Targets of Intolerance • Q1: Women & LGBT individuals • Q2: Voters & Activists • Q3: Minorities & Immigrants • Q4: Innocent Persons in the Growing Surveillance Society

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