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TV2 Dominates Channel Preferences Among Young Adults and Families

TV2 emerges as the top channel choice for viewers aged 18-39, indicating a strong preference rather than mere default tuning. For the 25-54 age demographic, TV2 leads in channel share, although TV ONE is seen as the preferred channel. Moreover, TV2 is also a clear favorite among households with kids aged 0-14, excelling in both channel share and preference. This data highlights TV2’s significant appeal across various demographics, showcasing its effectiveness in engaging diverse audiences. Research spans from July 2011 to June 2012, based on Nielsen CMI data.

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TV2 Dominates Channel Preferences Among Young Adults and Families

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  1. CHANNEL PREFERENCE

  2. CHANNEL PREFERENCES AND VIEWING FOR 18-39 YEAR-OLDS • TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default. Peak Channel Share Jul 11- Jun12 Channel Preference Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12

  3. CHANNEL PREFERENCE AND VIEWING FOR 25-54 YEAR-OLDS • TV2 takes the channel share leader position against 25-54 year olds, however TV ONE stacks up as the preferred channel. • (nb Sky includes a multitude of channels). Channel Preference Peak Channel Share Jul 11 – Jun 12 Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12

  4. CHANNEL PREFERENCE AND VIEWING FOR HHS WITH KIDS 0-14 TV2 is a clear favourite amongst Household Shoppers with kids 0-14 in both channel share & as the preferred channel. Channel Preference Peak Channel Share Jul 11 – Jun 12 Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12

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