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Product planning management

Product planning management. Bijaksana Prabawa, S.ds, MM. Definisi Product planning manag ement. What is product?. What is planning?. What is management?. What is product?.

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Product planning management

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  1. Product planning management BijaksanaPrabawa, S.ds, MM

  2. Definisi Product planning management What is product? What is planning? What is management?

  3. What is product? Produk adalah segala sesuatu yang ditawarkan ke pasar untuk mendapatkan perhatian, dibeli, dipergunakan dan yang dapat memuaskan keinginan atau kebutuhan konsumen. Kotler dan Amstrong (1996:274) Kumpulan dari atribut-atribut yang nyata (tangible) maupun tidak nyata (intangible), termasuk di dalamnya kemasan, warna, harga, kualitas dan merk ditambah dengan jasa dan reputasi penjualannya Stanton, (1996:222), VS

  4. Products Wujud Barang Ide Jasa Orang Tujuan Konsumsi Barang konsumsi (consumer’s goods) Convenience goods Shopping goods Specialty goods Unsought goods Barang industri (industrial’s goods) Frekuensi pembelian, usaha pembanding

  5. Products

  6. Level of Products Core Product  Manfaat langsung Actual  Fitur tambahan (desain, brand, packaging) Augmented product  Manfaat tambahan (garansi)

  7. Products Product quality Physical characteristics of goods Seller’s services Seller’s reputation Price Colour Brand Product warranty Packaging Design

  8. Product of design • Desain menurut Peter Gorb (1976) terbagi menjadi 3 kategori, yaitu: • Lingkungan • Ritel desain, desain pameran, desain interior, desain facade, dsb • Produk • Desain industri, desain patung, desain textil, desain kriya, • jasa desain, dsb • Informasi • Desaingrafis, branding, media desain, web design, dsb

  9. Product of interior & architecture

  10. Design product

  11. Graphics design VS

  12. Graphics design

  13. What is planning? “Planning is a processfor accomplishing purposes” Dalam manajemen, perencanaan adalah proses mendefinisikan tujuan organisasi, membuat strategi untuk mencapai tujuan itu, dan mengembangkan rencana aktivitas kerja organisasi.

  14. What is management? Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Menurut G.R. Terry manajemen adalah suatu proses atau kerangka kerja, yang melibatkan bimbinganatau pengarahan suatu kelompok orang-orang kearah tujuan-tujuan organisasional atau maksud-maksudyang nyata. Manajemen juiga adalah suatu ilmu pengetahuan maupun seni

  15. Question 1 What is product planning management ?

  16. Strategy What is strategy? a plan of action designed to achieve a particular goal “The action managers take to attain the goals of a firm” What is global strategy? Global strategy as defined in business terms is an organization's strategic guide to globalization

  17. Strategic Hierarchy corporate PT. Indofood Business Unit Consumer Branded Product, Group Bogasari, Group Agribisnis, dan Group Distribusi. Functional Finance, operational, HR, Marketing

  18. Strategic Hierarchy corporate Growth, stability, retrenchment Business Unit Cost leadership, differentiaton, focus Functional Finance, operational, HR, Marketing

  19. Strategic Hierarchy

  20. Total Product PlanningInputs/Interfaces Operations Sales • Forecasting • Product Lifecycle • Product Planning • Pricing • Forecasting • Product Lifecycle Marketing • Product Strategy • Product Planning • Launch and PR • Pricing/ Promotions • Market research Product Management Customer Service Engineering • Customer Research • Product Lifecycle • Product Strategy • Product Planning • Product Development • Program Management • Technology Research Finance • Product Planning • Pricing • Forecasting • Product Lifecycle • P&L Reporting

  21. Total Product PlanningInputs/Interfaces Identify the strategic role of new products, then... Business analysis : Marketing Strategy Financial analysis 1. Idea generation 2. Screening of ideas 3. Business analysis 4. Prototype development 5. Market Tests 6. Commer- cialization

  22. Total Product PlanningInputs/Interfaces Tuliskan nama produk konsumsi dan industri (barang, jasa, ide, orang) yang telah dikenal luas masyarakat beserta perusahaan yang memproduksinya ! Barang konsumsi (consumer’s goods) Convenience goods (10 produk) Shopping goods (10 produk) Specialty goods (10 produk) Unsought goods (10 produk) Barang industri (industrial’s goods)  (10 produk) Core product (10 produk) Actual product (10 produk) Augmented (10 produk)

  23. TerimaKasih

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