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FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS David Willows Director of External Relations, ISB www.twitter.com/davidwillows Jon Moser Director. Finalsite www.twitter.com/jonmoser. www.isb.be.

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  1. FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS David Willows Director of External Relations, ISB www.twitter.com/davidwillows Jon MoserDirector. Finalsite www.twitter.com/jonmoser www.isb.be

  2. FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS Let’s get this conversation started… What have you come here to discuss, learn, think about, share? www.isb.be

  3. FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS You don’t need to take notes! This presentation and all related resources will be posted on: www.finalsite.com/social www.isb.be

  4. Everything’s changing. Everything’s becoming more complex. Our kids seem smarter than we are. And it just keeps on coming.

  5. The way we communicate is changing. People are becoming angrier Less rational, more emotional Conversations are boundariless, immediate We are moving away from McDonaldized to Gourmet Communications The role of the choice or experience architect is key

  6. 3 key questions. What is the past I need to let go of? What is the future I need to embrace? What are the pieces that never change over time?

  7. As we rush headlong into an exciting future the ancient principles of communication stretching back to ancient times still apply.

  8. Story Trust Listen Experience

  9. ‘Telling the story of our school and helping others find their place in that story’

  10. How do you capture the spirit of a school? Community Inclusion Conversation Innovation Challenge Responsibility Inquiry Beauty Exploration Teamwork Success

  11. How do you capture the spirit of a school?

  12. How do you capture the spirit of a school?

  13. How do you have good conversations? One story. A thousand ways of telling it.Yet every time it is told, the story changes.

  14. How do you have good conversations? Markets are nothing more than conversations… Our only hope is to talk.

  15. How do you have good conversations? • What conversations are you starting? • With whom? • Using what media?

  16. How do you have good conversations?

  17. How do you have good conversations? Are you a lurker or do you jump right in?

  18. Are you a good listener? What are people saying about you? What stories are they telling about you? What is your brand identity?

  19. www.isb.be The International School of Brussels - Kattenberg 19, 1170 Brussels. Belgium - Tel: 00 32 (2) 661 42 11 - Fax: 00 32 (2) 661 42 00 To keep the conversation going…. David Willows PhD Director of External Relations International School of Brussels (ISB) Kattenberg 19 Brussels, Belgium Telephone: +32 2 661 4223 GSM: +32 485 732564 Skype: davidwillows Blog: http://davidwillows.squarespace.com www.isb.be

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