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Affordable Fashion Phone Strategy for Customer Loyalty & Communication

Discover the concept of "affordable fashion phone" through deep customer segmentation, tailored product design, and direct pricing channels. Cultivate a loyal "Just for fans!" market segment to establish mutual loyalty based on customer characteristics. Implement continuous communication and solutions to enhance customer-product alignment without physical stores. Target top management buying centers to drive sales and brand engagement effectively.

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Affordable Fashion Phone Strategy for Customer Loyalty & Communication

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  1. Marketing=customerHow? Advertising?

  2. Raise the concept of “ affordable fashion phone” Dive deeply into the potential customers and seek the biggest potential segment collect demands , and cultivate customers Identify market segment “Just for fans!”,establish mutual loyalty The Brand shows the character of customers; Product designed exact for and even partly by the customers; Appropriate Price; Special Channel direct to the customers to lower price Continuous and developing communication and more accurate solutions

  3. Customer Character——Product Character No physical store Don’t care Don’t care Relative low quality

  4. customers customers

  5. Not concerning Buying centre, line sale Concerning Buying centre, all - round sale Buying Centre Top management Top management Division manager Division manager Business manager Business manager

  6. When I started this assignment, I wanted to be more creative. However, after my struggle, I realized, this assignment is my product, and my tutor is my only target customer. The creation for this assignment is a solution to my customer, to show my learning on marketing, but not only merely a new, complex, and fantastic thing in purpose. So I drew a pen portrait of my tutor and did this presentation. Maybe it is simply, but it is from a paticular view. I suppose it could meet the need of my customer.

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