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BY NABEELA HAMID. Magazine Publisher: H Bauer Research.

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Magazine Publisher: H Bauer Research

  • The Bauer Media Group is one of Europe's outstanding media corporations; it is a multinational media company. It was founded in 1875 by Johann Bauer, it was privately owned and under management. The Bauer family has controlled the publishing company ever since the beginning for 136 years. The continuousness in this corporate management is a distinctive feature of the Bauer family company and a responsible element in its secure evolution and achievement. Estimates of 8,700 employees are at roughly 15 locations in Europe.

H Bauer publishes 46 magazines in Germany and is successful in the market TV Guide. The Bauer Media Group is additionally outstanding in the market for women's weeklies. BRAVO is the biggest selling youth magazine.

The company reunited attention again in 1990 with the announcement/ release of Take a Break magazine. The magazine affected many lives of millions of women with its dynamic merge of upfront real life and competitions, the title instantly became market leader. Take a Break has purported its No.1 status, at present selling approximately 800,000 copies per week.

H Bauer became an enormous success in its group in addition with the release of TV Quick in 1991, that's life in 1995 and TV Choice in 1999. Both merged had twenty-three booming puzzle titles within the constant, H Bauer had a continuous major presence in the UK magazine market with a significant market share.

During the start of 2008, Bauer extended its company further by acquiring Emap’s Radio and Consumer Magazine divisions and transformed the name of these new UK businesses to Bauer Media. Bauer is now the hugest consumer magazine publishing corporation within the UK, playing a primary role in the Women’s Weeklies, Puzzles, Men’s Lifestyle, Women’s Lifestyle, TV Listings, Women’s Interest, and Music & Film.

magazine audience

Kerrang! magazine was first published on June 6, 1981.

  • The term KERRANG! was named after the onomatopoeic word that comes from the noise made when smashing an electric guitar, Kerrang!  It was originally dedicated to the new wave of British Heavy Metal and the rise of hard rock.
  • The magazine is published by Bauer Media and has become the world’s biggest selling weekly rock magazine.
  • Committed audience of rock fans consists of 60% males and 40% females with Kerrang!’s demographic falls into social class D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds.
  • Kerrang! classifies itself more at a male audience and appeals to them by using content such as hard rock and metal iconic male bands which appears on the front cover pulling angry faces or violent expressions. Female readers are targeted by the use of male bands on free pull out posters and feature interviews.
  • This specific magazine appeals to young people who are devoted to rock and the individualistic style appeals to rock readers and draws them in; this is a fundamental element of any successful magazine which makes it effective.
Magazine/ Audience