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Redball NUE Conference August 9, 2007

Redball NUE Conference August 9, 2007. Jack Gerhardt Product Manager Minnesota Farmer. GreenSeeker NDVI Map. Nitrogen Rich Strip. High Vigor Zone. Non Reference Nitrogen Strip. Low Vigor Zone. GreenSeeker Nitrogen Target Map. Lowest Rx Rate. Highest Rx Rate. GreenSeeker As-Applied Map.

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Redball NUE Conference August 9, 2007

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  1. RedballNUE ConferenceAugust 9, 2007 Jack Gerhardt Product Manager Minnesota Farmer

  2. GreenSeeker NDVI Map Nitrogen Rich Strip High Vigor Zone Non Reference Nitrogen Strip Low Vigor Zone

  3. GreenSeeker Nitrogen Target Map Lowest Rx Rate Highest Rx Rate

  4. GreenSeeker As-Applied Map Minimum Applicator Rate Maximum Applicator Rate

  5. Yield Map High yield Zone consistent w. NDVI Map Improved Yield from Higher N Rate Drainage Cuts Consistent w. NDVI map

  6. GreenSeeker Year over Year Results

  7. GreenSeeker Adoption Barriers • Producer Resistance to Change--Easy to be Sloppy. • Present Price of Corn & Wheat—Fear of Yield Loss. • Lack of Awareness Regarding Alternative N Strategies. • Lack of Clear Direction Among Universities. • pride, lack of funding, insufficient scale, etc. • Inconsistent & Confusing N Management Producer Programs • Equipment Capability and compatibility. • Ag Retailer Business Model. • Structured around fertilizer volume, soil sampling and low margins—not based on consulting/value/differentiation.

  8. GreenSeeker Adoption Motives • Rising Price of Nitrogen…Not “cheap” any more. • Falling Relative Price of Corn/Wheat vs. Nitrogen. • Diminished Faith in University Recommendations. • Growing Acceptance that Mineralization Rates Do Vary. • “Greener” Approach… “The right thing to do”. • GreenSeeker Addresses Seasonal & Spatial Variability. • Producer-Friendly Technology.

  9. A mind stretched by a new idea can never go back to its original dimension.Oliver Wendell Homes Jr.

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