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Leveraging Social Networks for KM. Organised by iKMS and Straits Knowledge. Agenda. 1. Speed Networking 2. Social Networks and Organization Effectiveness 3. Learning and Sharing Communities - NJC 4. Physical Environments for Social Networking 5. Introduction to Social Network Analysis

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leveraging social networks for km

Leveraging Social Networks for KM

Organised by

iKMS and Straits Knowledge

Social Network Analysis

agenda
Agenda
  • 1. Speed Networking
  • 2. Social Networks and Organization Effectiveness
  • 3. Learning and Sharing Communities - NJC
  • 4. Physical Environments for Social Networking
  • 5. Introduction to Social Network Analysis
  • 6. Introduction to Social Software
  • 7. World Café: Identifying Potential Communities
  • 8. Panel Discussion

www.straitsknowledge.com

speed networking activity
Speed Networking Activity

Your name

Names of people you have talked to

James Wong

Betty Han

Career experience of interest to you

Worked in IDA

Done MSc KM

Your name

Names of people you have talked to

Frank Tan

Betty Han

Social interests in common with you

Wakeboarding

Pedigree cats

Your name

Names of people you have talked to

Subramaniam

Mastura

KM topic that might be useful to you

Knowledge audit

KM roadmap

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introduction to social network analysis

Introduction to Social Network Analysis

Patrick Lambe

Social Network Analysis

slide5

Gossip, Reputation, Trust

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slide6

Habits

Reach

Weak Ties

Holes

Structural

Rich

Strong Ties

Social Network

Analysis

slide7

Information Flow & Roles

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slide8

Information Flow & Roles

  • Connector/Hub
  • Boundary Spanner/Gatekeeper
  • Influencer/Pulsetaker
  • Caution: these roles can also look the same as:
  • Overdependency
  • Bottlenecks
  • Over-control
  • All maps need to be investigated

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slide9

Social Networks Reflect Identities

  • Karen Stephenson:
  • work network
  • social network
  • career advice network
  • new ideas network
  • established experts network
  • learning/ improvement network

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slide10

Networks and Identities

From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

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slide11

Networks and Identities

From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

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slide12

Networks and Identities

From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

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slide13

Latent Knowledge

Knowledge Sharing

- trust

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slide14

Latent Knowledge

Information Seeking

- process

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slide15

Networks and Identities

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slide16

Knowledge Profiles

  • Creator
  • Communicator
  • Connector
  • Collector
  • Critic

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slide17

KM Champions

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slide18

Documents

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slide19

Email

Source: Valdis Krebs, www.orgnet.com

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slide20

Power/Influence

Tyler, J. R., Wilkinson, D. M. & Huberman, B. A. Email as spectroscopy: automated discovery of community structure within organizations. Preprint http://xxx.lanl.gov/arXiv:cond-mat/0303264, (2003)

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slide21

Cultural Traits

Source: Valdis Krebs, www.orgnet.com

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slide22

Post Merger

Source: Valdis Krebs, www.orgnet.com

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slide23

Decisions

Source: Valdis Krebs, www.orgnet.com

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slide24

SNA in KM

  • Identify silos and connection opportunities
  • Identify incipient communities of practice
  • Identify potential leaders, knowledge champions or experts
  • Provide input to organisational culture analysis
  • Display patterns of communication
  • Identify blockages or bottlenecks
  • Explain team or organizational dysfunctions
  • Help prioritise KM content initiatives
  • Display social capital strength
  • Display strength of latent knowledge networks

www.straitsknowledge.com

slide25

Key Steps

  • Plan! Know what you are looking for, but be open to discovery
  • Closed or open?
    • Bias and gaming
    • Complexity
    • Name resolution
  • How?
    • Questionnaire
    • Interview
    • Emails etc
  • Analyse, look for patterns
  • Communicate
    • Confidentiality & use
  • Validate, analyse and follow through

www.straitsknowledge.com

slide26

Lessons

  • Makes networks visible, and potential for self-awareness, discussion of issues
  • Assists more evidence based management and KM decisions
  • Ethical issues - privacy, confidentiality, hasty judgments
  • Know what you want to see, frame the right questions
  • Take multiple perspectives; don’t let one perspective dominate, check for bias, gaming
  • Remember that maps are temporary snapshots… networks are dynamic!
  • Pay attention to the fonds of network formation!
  • SNA is just a starting point, not an end point

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slide27

Scoping an SNA Project

  • Why? What’s your purpose?
  • How will you do it? What method?
  • How will you avoid gaming or bias?
  • What ethical issues will you need to consider?
  • What sort of follow up will you provide for?
  • What discovery questions will you use?

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spotting potential cops
Spotting potential CoPs
  • The “I’m a…” test
  • Prior knowledge of each other (embryo community)
  • Common practice and domain
  • Shared stories
  • Activist types (rolebearers)
  • Issue of value to members & organization
  • Gravitational pull? Attractors?

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spotting potential cops29
Spotting potential CoPs
  • Who is the Group?
  • What’s the invitation question?
  • What’s the SNA question?
  • What social software would be useful?

www.straitsknowledge.com

readings
Readings
  • Rob Cross and Andrew Parker, ‘The Hidden Power of Social Networks’ (Harvard Business School Press, 2004)
  • Karen Stephenson, ‘What Knowledge Tears Apart, Networks Make Whole’ Internal Communication Focus no.36 2001
    • http://www.netform.com/html/knowledge_management.html
  • Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ Strategy & Business 4th Quarter 2002
    • http://www.strategy-business.com/press/article/?ptag-ps=&art=9056282&pg=all
  • David Snowden ‘From Atomism to Networks in Social Systems’ The Learning Organization vol.12.no.6 2005
    • http://www.cognitive-edge.com/ceresources/articles/45_From_Atomism_to_Networks_in_Social_Systems_0605.pdf
  • Patrick Lambe ‘Getting it all Mapped Out: SARS, Terrorism and Knowledge Management Green Chameleon
    • http://www.greenchameleon.com/gc/category/C6/
  • Valdis Krebs, case studies at http://www.orgnet.com

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panel discussion
Panel Discussion

Questions you’d like to have answered or discussed about the topics of today’s seminar

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questions
Questions?
  • plambe@straitsknowledge.com
  • Thanks to Maish Nichani of elearningpost.com for his suggestions and help in putting this seminar together.

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