Different strokes for different folks. Target Audience Profile. Consumer Behaviour. “The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”.
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“The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”
Organizations invest a considerable sum in marketing research to learn about consumer behaviour.
Attitudes Interests Opinions
Searching, Evaluating, Shopping, Benefit-sought, Use-occasion, Frequency of use,
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Consumers seeking common Benefits regardless of geo-demographic or psychographic differences