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Different strokes for different folks. Target Audience Profile. Consumer Behaviour. “The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”.

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Presentation Transcript
consumer behaviour
Consumer Behaviour

“The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”

Organizations invest a considerable sum in marketing research to learn about consumer behaviour.

demographics
Demographics

Age

Gender

Marital

Ethnicity

Education

Income

HH Status

Occupation

gap1l’orealcokecoke

ticketuniversitysmoking

muslim

psychographics
Psychographics

Attitudes Interests Opinions

gap2Canadianford

mnt dewmarinesparcour

behaviouristics
Behaviouristics

Searching, Evaluating, Shopping, Benefit-sought, Use-occasion, Frequency of use,

gap3nike1 nike2nike3

iPhone HP

HP SauceHP Printers

Consumers seeking common Benefits regardless of geo-demographic or psychographic differences

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Allure

Vanity Fair

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