Don’t Forget Internal Marketing: Increasing Awareness on Your Home Campus

1. Don’t Forget Internal Marketing: Increasing Awareness on Your Home Campus UCEA West Regional Conference Portland, Oregon September 2005

2. Extended Education hurdles • Negative campus attitude • Question of quality programming • Too entrepreneurial • Drains University resources • Profit oriented • Limited knowledge of the business by faculty and staff

3. Getting started • Questions to answer: • Campus image/perception? • Campus awareness? • Benefits to the University? • Benefits to faculty and staff? • Tie strategies to answers

4. Resources needed • Department leadership support • Staff buy in • Staff time and skill to implement • Small budget

5. Marketing strategies • Form an advisory board • Publish and distribute an internal newsletter – plant seeds • Create an all-programs brochure • Use consistent messaging and branding • Volunteer for campus committees

6. Marketing strategies • Nurture current relationships • Attend campus activities & network • Put university public information contact on your speed dial • Use University systems to your advantage

7. Marketing strategies • Connect with other department marketers and cross promote programs • Conduct department presentations • Place sandwich boards around campus to promote programs

8. Challenges/obstacles • It takes time • Staff resistance • Faculty/staff with long memories • Staff frustration hitting roadblocks • Misconceptions tough to change Extended Education and Summer Programs

9. How’s it going? • Slow process but little steps being made • We’re doing a better job of educating faculty/staff • Faculty/staff are seeking us out • Recognition by upper administration

10. Questions or comments?

11. Presented by: Marlene Harlan Director of Summer Programs & Marketing Western Washington University Extended Education and Summer Programs 360-650-7221/marlene.harlan@wwu.edu