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Going beyond…. facebook & twitter. How Social Media Continues to Shape Emergency Management. Adam Crowe, MPA, CEM IAEM Annual Conference November 2010. What to Tweet About…(aka objectives). Macro Trends Common Integration Tactics Measurement of Success Audience Engagement

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going beyond facebook twitter

Going beyond….facebook & twitter

How Social Media Continues to Shape Emergency Management

Adam Crowe, MPA, CEM

IAEM Annual Conference

November 2010

what to tweet about aka objectives
What to Tweet About…(aka objectives)
  • Macro Trends
  • Common Integration Tactics
  • Measurement of Success
  • Audience Engagement
  • Question & Answer
trends
Trends
  • Everything happens at lightning speed
  • People demand hyper transparency
  • Dialogue is as important as message delivery
  • Tools are generally free
  • It’s not about the technology
  • Brand detractor have the same tools

“Integration of technology and social interaction within the construction of words, pictures, videos, and audio”.

so robust
…So Robust

"Oftentimes, the government Web sites and phone lines are overloaded and don't have the capacity to answer all the queries… A site like Facebook is so robust, it has the strength to support this kind of usage."

-Jeannette Sutton

Colorado University Boulder’s National Disaster Center

“Fargo Uses Social Networks to Fight Floodwaters”, Nate Jenkins, MSNBC.com

pure power
Pure Power

Wizarding World of Harry Potter

Announced in 2007 for 2010 opening

Announced at Midnight to 7 individuals

Within 24 hours of telling 7 people, 350 million people heard about it

death to newspaper revenues
Death to Newspaper revenues

Source: Stateofthemedia.org

death to print media
Death to Print Media

2007

2008

2009

2010

Courtesy of graphicdesignr.net/papercuts/

disasters 2 0
Disasters 2.0
  • VT Massacre
  • California Wildfires
  • Fargo Flooding
  • Icelandic Volcano
  • Nashville Flooding
  • Mumbai Attacks
  • Deep Horizon Oil Spill
  • Terrorism Video
  • Hudson River Crash
  • Haiti Earthquake
  • Educational Videos
volcanic eruption in iceland 2010
Volcanic Eruption in Iceland (2010)
  • #ashtag
  • #getmehome
  • #putmeup
american red cross survey
American Red Cross Survey
  • One in six (16%) have used social media to get information about an emergency
  • About half of respondents would sign up for emails, text alerts, or applications to receive any of the emergency information.
  • About half of respondents would mention any of the emergencies or events on their social media channels.
  • Facebook was the most commonly used channel for posting eyewitness information on an emergency or newsworthy event.
  • During an emergency, nearly half would use social media to let loved ones know they are safe.
  • More than two-thirds agree that response agencies should regularly monitor and respond to postings on their websites.
moving beyond
Moving beyond…
  • Blogs
  • Widgets
  • Mobile Phone Applications
  • Mobile Browsing
  • RSS
  • Wiki-Sourcing
  • Geolocating Systems
  • Document & Media Sharing
  • Social Media Applications
  • Podcasting & Radio
  • Live Video
  • Voice Activation
  • Integrated Software
  • SMS Text Compatible
widgets
Widgets
  • Dynamic graphical interface
  • Integrates dynamic feed into more static environment
  • Website Widgets
    • Facebook
    • Twitter
    • Blogs
    • MySpace
  • Usable Tools
    • Calendars
    • Countdown Events
    • Weather
  • Widgetbox
mobile phone applications
Mobile Phone Applications
  • Phone is not as important as what runs on it
  • 3 billion apps sold since September 2008 (iTunes)
  • 100,000+ applications
  • Types of Function
    • GPS
    • Motion sensitivity
    • Text capability
    • Touch Screen
  • Open source coding for developers
  • Two major providers:
    • Apple iPhone
    • Google’s Android (Droid)
mobile internet
Mobile internet
  • 40% access internet
  • 76% take pictures
  • 72% send/receive text messages
  • 34% play games
  • 34% send/receive email
  • Higher usage in African-American and Hispanic adults
  • 50% of time spent on social network sites
  • Primary browsing technique by 2015 or 2020
phone apps categories
Phone Apps -- Categories
  • Healthcare & Fitness
  • News
  • Photography
  • Finance
  • Business
  • Education
  • Weather
  • Books
  • Medical
  • Games
  • Entertainment
  • Utilities
  • Social Networking
  • Music
  • Productivity
  • Lifestyle
  • Reference
  • Travel
  • Sports
  • Navigation
sf data app builders
SF Data – App Builders
  • San Francisco opens its data to developers
  • DataSF developed
  • Dozens of free apps
  • Topics
    • Crime rates
    • Types of trees
    • Bus Schedules
    • Historical voting patterns
slide37
RSS
  • Rich Site Summary
  • Real Simple Syndication
  • Collection of feeds
  • Read through Reader or Aggregator
  • Application for PIO work& situational awareness
wiki sourcing
Wiki-Sourcing
  • Free
  • Web-Based
  • Open editing
  • Collaborative
  • Espouses verifiability
  • Neutrality-centered
  • Wikipedia
    • 16 million articles
    • Replaced encyclopedias
  • Michael Jackson
geolocating systems
Geolocating Systems
  • Identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other
  • Identifies where you are currently
  • Utilizes GPS, wireless signals, cell phone “pings”
  • Adds significant connectively for software, application, and other technology
social geo locating systems
Social Geo-locating Systems
  • Functionality
    • Mobile Maps Application
    • Person-to-Person Mobile Awareness
    • Allows for Opt-in functionality
    • Location Aware for Mobile Devices
  • Brands
    • FourSquare
    • GoWalla
    • Google Latitude
potential uses of social geolocation
Potential uses of social geolocation
  • Search & Rescue
  • Debris Management
  • Damage Assessment
  • Spotter Deployment
  • Field Accountability
document media sharing
Document & Media Sharing
  • Google Docs
  • Google Wave – Real-time collaborative editing
  • TypeWith.Me
  • Bulk Senders
    • Drop.io/Presentation.io
  • Slide Share
    • PowerPoint + YouTube
    • Uploaded slides & documents
  • Electronic Readers
    • Kindle (Amazon)
      • $13.9 million in revenue (3Q ’08)
      • $46.5 million in revenue (3Q ‘09)
social media applications
Social Media Applications
  • Facebook
    • Facebook Connect
    • Applications/Games
  • Twitter Lists
  • TwitterFeed
  • Music Services
    • Pandora
    • Last.Fm
  • Ping.Fm
sms text compatibility
SMS Text Compatibility
  • Text Compatibility
  • Secondary stream of information
  • Addresses growing communication avenue
  • Example of @JOCOAlert
haiti earthquake 2010
Haiti Earthquake (2010)

Red Cross

Text Haiti (90999)

$10 Donation

Generated $5 million in 2 days

Total of $32 million

More than 10% of entire donation to ARC

social bookmarking storage
Social Bookmarking & Storage
  • Bookmarking
    • Delicious
    • Addthis
    • Evernote
    • Diigo
  • Storage
    • MyOtherDrive
    • Carbonite
    • Omnidrive
    • DropBox
podcasting
Podcasting
  • Digital media files
  • Episodically released
  • Downloadable through web syndication
  • iTunes = Most Common Source
  • Starts from RSS Feed
  • Free Sources:
    • PodBean
    • Odiogo
    • PodCast Revolution
internet radio
Internet Radio
  • Easily Accessible
  • Automatic Podcasting
  • Controlled message
  • On-demand
  • Johnson County Radio Network
live streaming video
Live/Streaming Video
  • Posted Video
    • YouTube
    • Vimeo
  • Stream Video
    • uStream TV
    • Justin.TV
  • Video Calling
    • Skype
new media format
New Media Format

I, Reporter (KCTV)

U Local (KMBC)

voice systems
Voice Systems
  • Activation
  • Usage
    • Mobile Applications
    • Blog
    • Podcasting
    • Text Message
    • Note development
  • Google Voice
  • Text-to-Speech
software integration
Software Integration
  • OutTwit
  • TweetDeck
  • Google Calendar
  • Bulk Email Senders
  • URL Shorteners
    • TinyURL
    • Bit.ly
  • Jott
  • TwtPoll
  • Doodle
  • Evernote
gambling on gmail
Gambling on Gmail
  • October 2009
  • Los Angeles City adopted Google Apps enterprise wide
  • Suite included Gmail, calendaring, instant messaging, video, & other productivity tools
  • Est. reduction of $5 million in hard costs
    • 90 to 12 mail servers
    • Reduction of 5 IT staff

Source: Government Technology, Vol. 22, Issue 12 (December 2009)

fundamental change
Fundamental Change
  • Be Proactive
  • Find Unique Voice
  • Utilize the Technological Integration
  • Meets growing public expectation
  • Cost-effective
  • It’s really not about technology, but people
questions
Questions?

Adam Crowe

Assistant Director – Community Preparedness

Johnson County Emergency Management

111 S. Cherry St., Suite 100

Olathe, KS 66061

acrowe@jocogov.org

913-715-1003

Twitter: JOCO_Emergency

www.tinyurl.com/adamscrowe