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Bacon Audit Fall, 2013

Bacon Audit Fall, 2013. Mitchell Wayman Boe Armstrong. A.C. Nielsen Product Snapshot For Total Consumption of Fresh Meat. Bacon Brand Demographics. Bacon Category Role. Slide “D”. Category Assessment: Stores Audited. Bacon, Fall 2013: Market Stocking Rates. SPSS % Gross Margin Dollars.

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Bacon Audit Fall, 2013

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  1. Bacon Audit Fall, 2013 Mitchell Wayman Boe Armstrong

  2. A.C. Nielsen Product Snapshot For Total Consumption of Fresh Meat

  3. Bacon Brand Demographics

  4. Bacon Category Role

  5. Slide “D” Category Assessment: Stores Audited

  6. Bacon, Fall 2013: Market Stocking Rates

  7. SPSS % Gross Margin Dollars

  8. Mean % Gross Margins for Stores with Deepest Assortments

  9. Depth of assortment was reduced slightly across similar stores while the number of private label SKUs increased drastically. This could be due to Wal-Mart wanting to be more competitive in the fresh meats market.

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