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Shared value with rural communities Richard Hearn

Shared value with rural communities Richard Hearn. From chance to enterprise. The Indian Himalayas Response to cry for help Team of complementary skills Funding, private v institutional Creation of committees, co-operatives, SHGs Business structure; community to holding company.

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Shared value with rural communities Richard Hearn

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  1. Shared value with rural communities Richard Hearn

  2. From chance to enterprise • The Indian Himalayas • Response to cry for help • Team of complementary skills • Funding, private v institutional • Creation of committees, co-operatives, SHGs • Business structure; community to holding company

  3. Community development • Community tourism structure • A growing role for women • Inter-village relations • Training in hosting, guiding, food & hygiene, housekeeping & accounting

  4. Local economic benefit • Guesthouse ownership and business equity • Direct & indirect employment • Local suppliers

  5. Project to product • Community need & will to engage • Base line survey • Market possibilities • Product design for market • Route to market

  6. Growing niche of purposeful travel • Fostering village life & traditions • Cultural exchange at the core • Slow journey, deep immersion • Desire to repeat experience • Sense of privilege

  7. Shared value at the heart of the business • Social enterprise • Enlightened self interest • Community benefit fundamental to company profit

  8. The ProjectsBinsar Sanctuary • Kumaon Hills, India • Loss of traditional livelihoods & depopulation through economic migration • 2006 - 5 villages, 5 guest-houses • 2011 – 6th guest-house • Walking holidays

  9. The ProjectsSaryu Valley • Kumaon Hills, India • Regional Govt policy to generate micro-enterprise in remote hills - partnership • 2009 - 2 villages, 2 guest-houses, 1 tented camp • 2012 – 3rd & 4th guest-houses • Walking & special interest holidays

  10. The ProjectsThar Desert • Rajasthan, India • Individual entrepreneur with social concerns • 2011 - 1 village, 1 guest-house, 1 mobile camp • 2012 – 2nd guest-house • Holiday, living/understanding desert life

  11. The ProjectsSirsi Spice Gardens • Karnataka, India • Loss of traditional revenue, spice plantations • 2010 - 1 village, 1 guest-house • 2012 – 2nd guest-house • Relaxing holiday, cooking courses, gentle exploration

  12. The ProjectsKettuvallam on the backwaters • Kerala, India • Group of villages by-passed by thriving tourism market • 2011 - 4 villages, 1 house-boat • 2012 – 1 guest-house • Relaxing holiday, journeying by boat from village to village

  13. The ProjectsMeket & Tigray • Highlands, Ethiopia • Working with existing NGO, TESFA • 2008 - 4 villages Meket, 4 guest-houses • 2010 – 4 villages Tigray, 4 guest-houses • 2012 – raising standards & developing 2 guest-houses • Walking & trekking holidays

  14. The ProjectsOl Donyo Wasin • Northern Rangelands, Kenya • Working with NRT conservation trust • 2012 – building 2 guest-houses with Samburu communities • Walking & discovery holidays

  15. Future challenges • Step-up to international business • Recruitment • Better & stronger administration • Training & standards • No deflection • Work in common with other environmental, conservation & socially focused businesses

  16. & provide economic benefit to the host communities

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