World Breastfeeding Week 1-7 August 2011 INDIA Talk to Me! Breastfeeding –3D experience. Optimal Infant Feeding practices includes. Initiation of breastfeeding within one hour of birth. Exclusive breastfeeding up to six months of life.
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Protects against infection
Protects against adult onset diseases (diabetes, high blood pressure)
Helps bonding and development
Helps in adequate growth and development
Enhances brain & visual development
Baby has higher intelligence quotient
Reduces post delivery bleeding and anemia
Delays next pregnancy
Protects breast and ovarian cancer
Protects obesity and shapes body
Human resource development
Source: Edmond KM et al. Am J Clin Nutr 2007. 86:1126-31
Under-5 deaths preventable through universal coverage with individual interventions (2000)
Clean water, sanitation, hygiene
Newborn temperature management
Antibiotics for PRM
Nivirapine and replacement feeding
Antimalarial IPT in pregnancy
*Breastfeeding: Exclusive for first 6 months and continued for 6 to 12 months
Source: Jones et al. LANCET 2003;362:65-71
“Earlier we used to give water to the infant as advised by the elders. Elders used to say that child will get illness if water is not given. Although, the children used to become ill after getting water. Now, we have been counseled not to give water and now our children are healthy. .......”
It changes behavior
“When initially we told the expectant women to initiate the breastfeeding Soon after birth, they resisted that this is not the custom here. But later on, after counselling by me, they agreed and now they initiate the breastfeeding soon after the birth..... “
“There is a tremendous change. They are giving only mother's milk. One newborn girl, whose birth weight was only 1.250 kg, could not suckle herself. So mother expressed her milk and fed the child with spoon and cup. That girl is now doing well..... “
“One year of maternity leave required to take care of the baby
and breastfeed. This requires support”
Working women need support for continued
Talk to the Lactating women and family about breastfeeding at every given opportunity
Prepare a petition and communicate to your leaders get it signed by many people and submit to your Government
Contact academicians, doctors, teachers, media tom spread vital messages and raise awareness
Address youth at schools, colleges and lead local campaigns to spread awareness.
Join the “One Million Campaign” to support women to breastfeed & ask more people you know to join.
Connect with people by creating a BLOG with breastfeeding information, where people can also share their breastfeeding experience, messages or even pictures related to breastfeeding mother & child bonding.
Communicate to get support for women for breastfeeding through social network accounts, youth groups, mail groups, twitter,SMSetc.Action ideas
Thank you at every given opportunity