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Driving Label Content Productivity through GS1 Standards

Explore how Procter & Gamble, led by Ed McLeod, enhances productivity in packaging using GS1 standards. In March 2011, key challenges in packaging were discussed, highlighting the critical role of package artwork as consumer communication at the First Moment of Truth. Addressing regulatory impacts and common industry errors, this initiative aims to eliminate "cut and paste," reduce human interaction, and improve quality, driving faster market delivery. Discover the progress made and upcoming steps to optimize packaging processes and standards in the consumer packaged goods industry.

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Driving Label Content Productivity through GS1 Standards

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  1. Driving Label Content Productivity through GS1 Standards Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011

  2. Discussion Topics Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??

  3. Importance of Packaging Package Artwork is a key consumer communication at the First Moment of Truth!

  4. Importance of Packaging Increased regulatory impact (e.g. drug facts) # of SKU’s across variants, sizes, regions > 20 languages on some packages ~80% of Industry errors are copy / text related The manufacturer is responsible for any errors

  5. Today’s workflow…

  6. And then…

  7. If there is an error…How bad can it be? Are others having this issue??

  8. Finding a solution

  9. IPC Objectives • Eliminate “cut and paste” • Reduce human interaction and prep costs • Improve Quality • Drive Speed-to-market • Develop an industry solution, covering all languages

  10. CPG Industry Benchmark 40+% touch and time reduction Corresponding quality improvement So how did we do this???

  11. Progress to date • IPC Efforts • Inventoried and reduced >250 to ~ 60 fields • Communication protocol • Commercial software • Engaged GS1, creating the eCom Intelligent Packaging WG • Maintain standards • Drive adoption

  12. Progress to date • Funneled learnings into the BRAD • Round-trip • Table Structures • Managing Graphics • Partners can extend, if needed • Completed Public review January, 2011

  13. High-Level Entity Model Hands-off content transfer

  14. Share content for Coupons, POSM, eCommerce Additional Opportunities

  15. Results • Proven solution transforming the business • 40+% Improvement in Productivity and Speed to Market • Improved Quality through eliminating Copy and Paste

  16. Next Steps • Develop Specifications (May) • Software Updates (July) • Pilot the solution (July through October) • Adjustments & Public Review (November) • eBallot (December)

  17. Questions?

  18. Thank you!!

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