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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Customer Relationships Marketing and the Customer Relationship Marketing Strategies ] Marketing and the Customer Relationship Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Marketing and the Customer Relationship > Customer Relationships Customer Relationships • The Exchange of Value • Customer Relationship Management • Long-Term Relationships: Satisfaction and Loyalty • Activities in Marketing Departments • The Marketing Concept • The History of the Marketing Concept • Modern Trends in Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/business/textbooks/boundless-business-textbook/marketing-and-the-customer-relationship-14/customer-relationships-91/

  6. Marketing and the Customer Relationship > Marketing Strategies Marketing Strategies • The Target Market • The Marketing Mix Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/business/textbooks/boundless-business-textbook/marketing-and-the-customer-relationship-14/marketing-strategies-92/

  7. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  8. Marketing and the Customer Relationship Key terms • CRMAn acronym that stands for Customer Relationship Management, or the process of interacting with past, present, and future consumers. • customer retentionThe act of keeping customers consistently consuming products offered by an organization. • DemographicOf or related to the study of human populations, and how they change. • gradingthe process of classification of products into different categories on the basis of quality, size etc. • landing pageA web page at which a user first arrives at a website. • Market Conceptthe generation of appropriate market intelligence pertaining to current and future customer needs, and the relative abilities of competitive entities to satisfy these needs; the integration and dissemination of such intelligence across departments; and the coordinated design and execution of the organization's strategic response to market opportunities. • Market Orientationimplementation of the marketing concept, which is a particular business philosophy. • Market SharePercentage of some market held by a company. • Marketing Concepta business philosophy that holds that long term profitability is best achieved by focusing the coordinated activities of the organization toward satisfying the needs of a particular market segment(s). • marketing mixThe marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique selling point and is often synonymous with the four Ps: price, product, promotion, and place. • Marketing Researchthe systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services • marketplaceThe world of commerce and trade. Free to share, print, make copies and changes. Get yours at www.boundless.com

  9. Marketing and the Customer Relationship • oligopolyan economic condition in which a small number of sellers exert control over the market of a commodity • orientationThe act of orienting or the state of being oriented. • PromotionPromotion represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. • PsychographicBased on individual psychological characteristics, rather than demographic or other factors. • social responsibilityA voluntarily assumed obligation toward the good of society at large as opposed to the self alone. • standardizationthe process of setting certain norms or standards for a product with regard to shape, size, color, quantity, quality, weight etc • valueThe degree of importance you give to something. Free to share, print, make copies and changes. Get yours at www.boundless.com

  10. Marketing and the Customer Relationship Target Markets This is a simple image of three circles, each one smaller within the next. The idea is that a target market is a specific segment of a broader population, filtered through strategically collecting information. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."TAM-SAM-Market.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/en/f/fd/TAM-SAM-Market.jpgView on Boundless.com

  11. Marketing and the Customer Relationship Customer Satisfaction Scale Example of a scale used to gauge customer satisfaction in a survey. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Customer-satisfaction-scale."Public domainhttp://commons.wikimedia.org/wiki/File:Customer-satisfaction-scale.pngView on Boundless.com

  12. Marketing and the Customer Relationship The Various Components of Marketing Successful marketing strategies include the consideration of a variety of factors, such as market research and product branding. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Astore Marketing Plan."CC BY-SA 3.0http://commons.wikimedia.org/wiki/File:Astore_Marketing_Plan.jpgView on Boundless.com

  13. Marketing and the Customer Relationship Value Proposition This image depicts the point where value opportunity exists. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Value prop Comments | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/kristoferbjorkman/7438797868/sizes/m/in/photostream/View on Boundless.com

  14. Marketing and the Customer Relationship Marketing Internet marketing Free to share, print, make copies and changes. Get yours at www.boundless.com University of Denver."New Media and Internet Marketing Degree Now Offered at University College - DU Profesional Education."CC BYhttp://www.duprofessionaled.com/index.php/2012/01/new-media-and-internet-marketing-specialty-now-offered/View on Boundless.com

  15. Marketing and the Customer Relationship Modern Trends In Marketing Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Orbit Business Loans.CC BYhttp://www.orbitbusinessloans.com/blog/tag/small-business-marketing/View on Boundless.com

  16. Marketing and the Customer Relationship Where CRM Fits This image is rather complex, but the intent is quite simple. Within an organization's framework, CRM fits within Business Intelligence. In many ways, CRM is driven by data-oriented conclusions to improve customer outcomes. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."ERP_Modules.png."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/1/12/ERP_Modules.pngView on Boundless.com

  17. Marketing and the Customer Relationship Fedex Billboard Billboards are a common method of promotion for advertisers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Fedex Billboard."CC BY 2.0https://www.flickr.com/photos/mikecogh/5217816138/View on Boundless.com

  18. Marketing and the Customer Relationship Attribution • Wiktionary."retention."CC BY-SA 3.0https://en.wiktionary.org/wiki/retention • Wikipedia."Customer relationship management."CC BY-SA 3.0https://en.wikipedia.org/wiki/Customer_relationship_management • Opensource.com."Top 5 open source customer relationship management tools."CC BY-SA 4.0https://opensource.com/business/14/7/top-5-open-source-crm-tools • Indian Journal of Science and Technology."A Novel Model for Customer Relationship Management Pathology."CC BY 3.0http://www.indjst.org/index.php/indjst/article/view/30686 • Wiktionary."psychographic."CC BY-SA 3.0https://en.wiktionary.org/wiki/psychographic • Wiktionary."demography."CC BY-SA 3.0https://en.wiktionary.org/wiki/demography • Wikipedia."Target market."CC BY-SA 3.0https://en.wikipedia.org/wiki/Target_market • Wikipedia."Niche market."CC BY-SA 3.0https://en.wikipedia.org/wiki/Niche_market • Wikipedia."Target audience."CC BY-SA 3.0https://en.wikipedia.org/wiki/Target_audience • Wikipedia."Market segmentation."CC BY-SA 3.0https://en.wikipedia.org/wiki/Market_segmentation • Wikipedia."Promotion."CC BY-SA 3.0http://en.wikipedia.org/wiki/Promotion • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Wikipedia."Marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_mix • Wiktionary."oligopoly."CC BY-SA 3.0http://en.wiktionary.org/wiki/oligopoly • Wikipedia."Market Share."CC BY-SA 3.0http://en.wikipedia.org/wiki/Market%20Share • Wikipedia."Customer satisfaction."CC BY-SA 3.0http://en.wikipedia.org/wiki/Customer_satisfaction • Wikipedia."Loyalty marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Loyalty_marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  19. Marketing and the Customer Relationship • Wikipedia."Brand loyalty."CC BY-SA 3.0http://en.wikipedia.org/wiki/Brand_loyalty • Wikipedia."Loyalty business model."CC BY-SA 3.0http://en.wikipedia.org/wiki/Loyalty_business_model • Wikipedia."Marketing Research."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing%20Research • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/market-orientation • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/market-concept • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/marketing-concept • Wikispaces."commerceshiksha - MARKETING MANAGEMENT-MARKETING, ITS CONCEPTS AND FUNCTIONS."CC BY-SAhttp://commerceshiksha.wikispaces.com/MARKETING+MANAGEMENT-MARKETING,+ITS+CONCEPTS+AND+FUNCTIONS • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing • Wikispaces."issuesinimc - Market Orientation."CC BY-SAhttp://issuesinimc.wikispaces.com/Market+Orientation • Wiktionary."landing page."CC BY-SA 3.0http://en.wiktionary.org/wiki/landing_page • Wiktionary."social responsibility."CC BY-SA 3.0http://en.wiktionary.org/wiki/social_responsibility • Wikipedia."Societal marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Societal_marketing • Wikispaces."commerceshiksha - MARKETING MANAGEMENT-MARKETING, ITS CONCEPTS AND FUNCTIONS."CC BY-SAhttp://commerceshiksha.wikispaces.com/MARKETING+MANAGEMENT-MARKETING,+ITS+CONCEPTS+AND+FUNCTIONS • Wikispaces."commerceshiksha - MARKETING MANAGEMENT-MARKETING, ITS CONCEPTS AND FUNCTIONS."CC BY-SAhttp://commerceshiksha.wikispaces.com/MARKETING+MANAGEMENT-MARKETING,+ITS+CONCEPTS+AND+FUNCTIONS • Wikipedia."Relationship marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Relationship_marketing • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing • Wikipedia."Business marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Business_marketing • Wiktionary."orientation."CC BY-SA 3.0http://en.wiktionary.org/wiki/orientation • Wikipedia."History of marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/History_of_marketing Free to share, print, make copies and changes. Get yours at www.boundless.com

  20. Marketing and the Customer Relationship • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing • Wiktionary."marketplace."CC BY-SA 3.0http://en.wiktionary.org/wiki/marketplace • Wiktionary."value."CC BY-SA 3.0http://en.wiktionary.org/wiki/value • Wikispaces."commerceshiksha - MARKETING MANAGEMENT-MARKETING, ITS CONCEPTS AND FUNCTIONS."CC BY-SAhttp://commerceshiksha.wikispaces.com/MARKETING+MANAGEMENT-MARKETING,+ITS+CONCEPTS+AND+FUNCTIONS • Wikipedia."Value (marketing)."CC BY-SA 3.0http://en.wikipedia.org/wiki/Value_(marketing) • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/grading • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//business/definition/standardization • Wikipedia."Marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing • Wikipedia."Marketing management."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_management • Wikispaces."commerceshiksha - MARKETING MANAGEMENT-MARKETING, ITS CONCEPTS AND FUNCTIONS."CC BY-SAhttp://commerceshiksha.wikispaces.com/MARKETING+MANAGEMENT-MARKETING,+ITS+CONCEPTS+AND+FUNCTIONS Free to share, print, make copies and changes. Get yours at www.boundless.com