How to Measure the ROI of Shoppable Video Content

1. How to Measure the ROI of Shoppable Video Content Videos have become the cornerstone of customer engagement in today's e- commerce landscape. However, shoppable videos—those interactive, product-driven clips that let users shop directly—are revolutionizing the game. Their appeal is undeniable, but how can businesses effectively measure the return on investment (ROI) of their shoppable video content? For Shopify store owners using Glow Videos, a cutting-edge shoppable video app by Tech Wishes, understanding ROI isn't just about tracking purchases—it’s about uncovering the full scope of how these videos impact your bottom line. Here’s a guide to evaluating the performance of your shoppable video content and ensuring you’re maximizing its potential. Start with Clear Objectives Before you measure ROI, define your objectives. What should your interactive shoppable videos achieve? Some common aims are: Generate Sales: Trigger direct purchases from clickable product links.

2. Engagement: Encourage users to play with the video to pause and view product details. Raise Brand Awareness: Reach a new audience or strengthen your brand identity. Having well-defined objectives, you will understand what metrics to work on. Suppose your objective is sales. Monitor revenue from clicks on videos. Also Read: 5 Innovative Ways to Use Shoppable Videos on Your Shopify Store Critical Metrics to Track To properly determine ROI, observe the following key metrics: Click-Through Rate (CTR): CTR determines the number of people who click the shoppable links in your video. If you have a good CTR, it indicates that your content is interesting, and your call to action is on point. Conversion Rate: Conversion rate indicates how many people buy after seeing your shoppable video. Glow Videos allow you to track that seamlessly on Shopify. Average Order Value (AOV): AOV is the average amount spent by customers who buy through your videos. Shoppable video platforms often make customers go through related products, which generally increases their overall cart value. Engagement Metrics: Metrics like watch time, pause and replay reflect the engagement extent of the video. The greater the engagement percentage, the better the conversion. Revenue Attribution: Calculate the income generated from the shoppable video using the Shopify analytics dashboard and video data from Glow Videos. Calculate the ROI Having obtained revenue and cost figures use this formula to obtain the value of ROI : ROI (%) = [(Revenue-Cost) / Cost]×100 For example, assume you invested ₹10,000 in creating and promoting a video and it had sold ₹25,000. ROI = [(25,000 - 10,000) / 10,000] × 100 = 150% It means your ROI is at 150%, so your plan is working for you.

3. Customer Behavior In addition to the numbers, the way customers are acting is valuable for you: Path to Purchase: Track when viewers are clicking on the links to your product, adding it to their cart, and finally making a purchase. Product Popularity: Track which products have the most clicks and purchases. That will tell you which one needs perfecting in future campaigns. Glow Videos will let you know what is happening by connecting with Shopify's analytics tools so nothing slips under the radar. Also Read: How to Create Shoppable Videos That Drive Conversions Analyze Long-term Effects Shoppable videos tend to have a ripple effect and benefit your business in more ways than just immediate sales: Repeat Purchases: Teach your customers how to use the products or derive benefits from them to create loyalty Enhanced Brand Recall: Interactive videos make it memorable to create a top-of- mind situation for future purchases. Social Media Shares: Viral videos reach your target audience at no extra cost To measure long-term effects, watch out for customer retention rates and social media metrics. Optimize for Better ROI Get the most ROI from your shoppable video for e-commerce by doing the following: A/B Test Your Videos: Experiment with different CTAs, video lengths, and formats to determine what works best. Leverage Personalization: Utilize videos that are targeted towards browsing history or preferences of various audience segments. Promote Strategically: Share your shoppable videos on social media, email campaigns, and the Shopify store's homepage for maximum visibility. Video Analytics: You'd have detailed analytics on Glow Videos to show you what works and what does not.

4. Final Thoughts The key is to measure the ROI of shoppable video content, so you know the impact that it can make on your e-commerce business. Key metrics, behaviour by customers, and a continually optimized strategy all serve to unlock the full potential of this dynamic content format. Using Glow Videos by Tech Wishes gives any Shopify store the edge needed when creating and following up on its high-conversion shoppable video. Want more sales and increased engagement? Unlock Glow Videos right now and notice the difference. For more information read: https://techwishes.com/blog/how-to-measure-the-roi-of-shoppable- video-content