Is Content The Key To Unlock Better Conversion Rates?

1. Is Content The Key To Unlock Better Conversion Rates? Time and again, businesses have proved their eagerness to adopt successful marketing strategies and reap benefits from the same. But as the trends come and go, content-marketing remains the strongest pillar of a business marketing strategy. It is indeed one of the most irreplaceable techniques of this genre. For better conversion rates, companies make their website as effective as possible, which requires a mix of a few key ingredients. One of them is definitely content which thrives to drive the best result of the website. The key ingredient defines the journey of a user. It basically pushes the prospects closer towards the conversion goals. The achievements are dependent on the prospect present in the buying vertical. Many may believe that information-led and quality content boost conversion. But the reality is somewhat different. But the essence of the generation of greater numbers relies on the content's quality and targets. Focusing on the target will not only attract better conversion rates, but it also improves the website's visibility with the help of search engine optimization. Introduction To Content Marketing For many content-marketing is nothing more than a couple of promotional blogs and articles. This thought portrays the age-old mentality of traditional marketers. Where in reality, content- marketing has been around since forever. It is the art of storytelling and influencing the

2. majority. Now as we are stepping into the era of complete digitalization, this technique has changed forms to walk hand in hand with modern-age marketing strategies. It delivers free media-type content to the users in exchange for their attention. If we compare this method with the traditional means, we would find that on one side the strategy delivers value-based content and the latter just interrupts for getting hold of the user's attention. Instead of creating ads and interrupting the user's attention, content strategies are based around developing blogs, podcasts, white papers, infographics, and a lot more. There are two types to deliver value-based intel through this strategy- entertainment or educational. No matter what the technique is, users always have access to free information. Strategist often merges their value-based content with direct pitches for their products. Ideally the sales pitches must always be included in the end. The reason why masses are attracted to this scheme is the fact that it opens a pandora of opportunities for marketers to try different techniques. One can assess the kind of traffic that is being drawn, and then make the modifications according to the content's type that they love. For example one can choose podcasts to attract more traffic on the website and get better results. If used smartly, this technique is definitely a blessing. From boosting business outreach to ranking on top Google pages, it serves a lot of purposes. Advantages Of Content Marketing Leading To Better Conversion Rates Here are some of the advantages of content marketing that help businesses to hit the nail while targetting better conversion rates. 1. Help customers to realize the value of a product This strategy helps in educating the users about the service or the product until they are willing to buy it. There are a lot of times when users are not willing to buy a particular item because they are unaware of the value that it provides. A lot of times buyers confine themselves from buying any particular product not because they don't need it but they don't know how it works. This is when content jumps in to rescue. With the help of detailed blogs or any other form of content, buyers can be made aware of the product. This not only boosts the buyer's knowledge, but it also clears their doubts about the product or service and directs them towards making the purchase. 2. Better on-site traffic

3. The fact that this type of marketing increases traffic on the website is crystal clear. Blogs help to reach the audience that has a keen interest in reading and finding any valuable product. But since everyone is not such big of a blog enthusiast, companies can reach out to them with the help of podcasts or infographics. This way one can connect with the audience which was earlier impossible to reach. For the ones who don't prefer blogs or podcasts, YouTube video provides a great alternative. With the link of the blog, podcast, or video, the audience would also find links to the main website. The podcasts can be uploaded on different platforms which would create another potential traffic source. It provides a great option for marketing because there is no need to spend extra bucks to put the message in front of the targeted user base. The above-mentioned three ways provide three separate sources for the website. 3. Delivers value over useless & unwanted noise The quality of content-marketing is to provide value-based information to the readers. For quite a long time traditional marketing methods were dominating the space with peculiar ads. But as the need for quality and value increased, it triggered the curiosity of many companies to deliver seamless information about the product or service that improve knowledge-base. With ads, views often tried to mute the notifications or updates. They adopted all sorts of measures to get away or ignore the ads. But thankfully, this is not the case with value-based content-marketing. With the help of content that users want to read, the majority of them end up spending extra time on the website developing a relationship. This is a great way to maintain engagement. 4. Content marketing influences the audience Provide gargantuan information and value through your content, and the audience will reward your business with trust and success. Because the in-flow of unlimited information leads to the development of a sense of reciprocity in the minds of the customer. Hence they return the benefits they have got from the information. For example if you own a beauty and skincare website and provide the audience with a lot of information based on products or natural tips, they will come back at any point in time to return the favor. Those making a purchase from your business are influence by the unconditional and valuable contents that have been delivered, over the course of time. 5. It is one of the highly targeted forms of marketing For any marketing campaign, the goal is to get the attention of the target audience. It is used for putting across the business goals. For a business with a large audience, there is a huge scope

4. to draw more and more attention and convert the traffic into loyal customers. And for this content marketing provides a great opportunity. Let us understand this in a better manner. With the help of content marketing, blogs, podcasts, infographics, etc are produced specifically for the users. This type of information is created to attract the buyers back to the website. One thing to be kept in mind before the curation of the content is the fact the produced information needs to target the audience who would be interested in the products or services. It is not possible that every single reader will convert into the buyer. But with the consistency in-flow of information through different means, the audience will change into buyers. The key is to focus on the targeted audience. What Are The Challenges Involved In Content-Marketing? If you think that the curation of the content is just a piece of cake, then you are sadly mistaken. There are a lot of challenging aspects involved. Take a look for better understanding- Challenge 1# Matching the audience demands The only content that attracts the users' attention is the one that provides quality, value, authenticity, and whatnot. But acing all those points is not like shooting fish in the barrel. It is in fact very tough to hit the bull's eye when it comes to content-building around the reader's choices. If there is a use of unnecessary words, or isn't precise enough, the readers don't think twice before switch on to another blog on the competitor's website. What is the solution? The competition in the market is so tough right now that, every other company keeps a close eye on the content that the competitors are generating. And then they produce something that is better. The solution to this problem is doing the research. It is not beneficial to be satisfied with the traffic; rather one must always put the pedal to the metal and curate quality blogs, podcasts, infographics, videos, and much more. The mantra is to never settle. Challenge 2# Keeping a balance with SEO Search engine optimization oscillates around keyword optimization and content's quality. Many of the blogs that are present online make use of keywords that is hard for the readers to understand. This often creates a problem for both readers and businesses. If the level of keyword optimization is reduced, the website ranking on search engines is also reduced. And if the use of keywords is increased, chances are that the content's quality is decreased.

5. What is the solution? It is a must that the marketing strategy maintains a method that allows effective use of value- based blogs/podcasts/videos/infographic merged with perfect keyword optimization. It is necessary to maintain a balance, but this doesn't mean it is easy. So make sure to mold the content to favor all the strategies involved in SEO. But do not forget to prioritize the audience before taking any step. Challenge 3# Promoting the content Promoting the different types of content is one of the most regular tasks for almost every marketing firm. But it surely requires a lot of expertise, because feeding the content to the wrong audience can create a major hindrance. For example, a content that has been developed for the younger generation must not go on websites that attract a lot of senior audiences. This can not only be a disaster but can harm the reputation of the business. What is the solution? Firstly focus the content on targeting the particular audience base. And secondly, promote the content where it will yield the most promising results. Pay extra attention during the promotion. Challenge 4# Forgetting the pain-points The audience is looking for the best available product or the service that they use. A business can draw attention to its services with the help of content-marketing. But still a lot of times the results are not fruitful. This is when the business misses adding the pain-points of the product/services. What is the solution? If one desires success through content-marketing, it is a must to address the pain-points in the copy. This way the audience can understand better about the process, and how it will be beneficial in their day to day routines. Before content's curating makes sure to be in the situation and understanding what the audience desires the most of the product/service. This is indeed the best way to hit the nail. Conclusion

6. These are the ways in which content delivers immaculate marketing benefits. Not only it attracts the traffic on the website but it also plays a huge role in improving the conversion rate. It takes a bit of time to master the techniques that are involved in strategy making. But after gaining the right understanding, a business can unravel a pandora of opportunities. Indeed the key to improved conversion rate is content, and the keys to content's quality are experiment and consistency. Author Bio Ankit Singh is a seasoned entrepreneur, COO and Founder of Techugo. Apart from holding expertise in business operations and digital marketing, he has a keen interest in sharing knowledge about mobile app Development through his writing skills. He sailed his business to 4 different countries; India, USA, Canada & UAE, and has catered the app development services with his team to Fortune 200, Global 2000 companies, along with some of the most promising startups as well.