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What is Performance Marketing A Detailed Guide

This presentation is your step-by-step introduction to performance marketingu2014a smart way to advertise where you only pay for real results. You'll learn how platforms like Facebook and Google support this model, and how working with pros like a performance marketing company in Ahmedabad can make a big difference. Perfect for students, startups, and digital marketing beginners.

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What is Performance Marketing A Detailed Guide

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  1. What is Performance Marketing- A Detailed Guide Presented by: Eta Marketing Solution www.etasolution.in Sales@etasolution.in 7383891097

  2. Introduction to Performance Marketing • Performance Marketing is a modern digital advertising strategy where businesses only pay when a specific action is achieved. • Unlike traditional marketing models, it's highly measurable, data-driven, and focused entirely on delivering ROI. Every campaign is optimized in real time, allowing advertisers to track results and scale what works while reducing unnecessary spend. • This approach makes Performance Marketing Services ideal for brands that want accountability, transparency, and performance-based growth in the digital space.

  3. Why It’s Called “Performance” Marketing Because you pay only for performance. No upfront spend for exposure—payment is tied to real outcomes: • Clicks – When someone clicks your ad • Installs – When a user installs your app • Leads – When a form or inquiry is submitted • Sales – When a product or service is purchased

  4. Key Benefits of Performance Marketing • Measurable ROI – Track exactly how much return you get from every rupee or dollar spent. • Low Risk, High Reward – You only pay when a desired action happens, reducing wasted spend. • Highly Targeted – Reach the right audience based on behavior, interests, and demographics. • Real-Time Optimization – Make live changes to improve results while campaigns are running. • Scalable with Automation Tools – Easily grow campaigns using smart tools and AI-based bidding.

  5. Types of Performance Marketing Performance Marketing works across various digital channels where businesses pay only when a specific action occurs—like a click, sale, or lead. Below is a breakdown of the most popular channels, explained with your target keywords: 1. Search Ads (Google Ads) Google ads appear on platforms like Google Search when users type queries related to a product or service. • These ads target high-intent users—people already searching for solutions. • Businesses use Google Ads Management Services to set up, monitor, and optimize these campaigns. • Ads are shown based on keywords, and advertisers only pay when someone clicks (CPC) or converts (CPA).

  6. 2. Social Ads (Facebook, Instagram, TikTok) Social platforms like Facebook, Instagram, and TikTok offer advanced targeting based on user behavior, interests, demographics, and custom audiences. • Facebook Ad Management Services help businesses create compelling ad creatives and target the right audience at the right time. • These ads can run in newsfeeds, stories, reels, and more, with strong visual appeal. • Ideal for building brand awareness and driving traffic or sales quickly. 3. Display Ads (Banner Advertising) Display ads are visual-based ads shown on websites, apps, and YouTube. They are typically managed via Google Display Network (GDN) or programmatic platforms. • These ads include banners, pop-ups, sidebars, and interactive media. • Often used for retargeting users who visited a site but didn’t convert.

  7. 4. Affiliate Marketing Affiliate marketing allows you to partner with influencers, bloggers, or websites that promote your product and earn a commission for each sale or lead they generate. • It's a low-risk, high-ROI channel because you only pay after a result. • A core part of many Performance Marketing Services offered by agencies. 5. Email Marketing Email marketing is a cost-effective and high-ROI performance channel that delivers targeted messages directly to inboxes. • With Email Marketing Services, businesses can nurture leads, send promotions, and drive repeat purchases using a well-planned email marketing strategy. • Success is measured by open rate, click-through rate (CTR), and conversions. • Email campaigns can be automated based on user behavior (e.g., cart abandonment, signup welcome).

  8. 6. Native Advertising Native ads blend into the content of a website or app and don’t look like typical ads, improving engagement. • These appear on platforms like Taboola, Outbrain, or publisher websites. • They are often used for content-driven marketing like blog promotions, case studies, or landing pages.

  9. Key Metrics to Measure Performance Marketing To know if your Performance Marketing Services are successful, it's essential to track the right KPIs (Key Performance Indicators). These metrics help you measure ROI, engagement, and effectiveness of campaigns across platforms like Google Ads, Facebook Ads, Email Marketing, and more. 1. ROAS (Return on Ad Spend) Formula: Revenue / Ad Spend • Shows how much money you earn for every ₹1 or $1 spent on ads • A core metric in Google Ads & Facebook Ad Management Services 2. CPA (Cost per Acquisition) Formula: Total Ad Spend / Total Conversions • Measures how much it costs to get one customer or lead • Lower CPA = more efficient performance marketing

  10. 3. CTR (Click-Through Rate) Formula: Clicks / Impressions x 100 • Tells you how many people clicked your ad after seeing it • A high CTR means your ad copy and targeting are working 4. Conversion Rate Formula: Conversions / Clicks x 100 • Measures how many users took action after clicking the ad • Critical for landing page performance and ad quality 5. CPM (Cost per 1,000 Impressions) Formula: Revenue / Ad Spend • Important for brand awareness campaigns • Used to measure cost-efficiency of display or video ad visibility

  11. 6. CPL (Cost per Lead) • Relevant for lead generation campaigns (education, real estate, services) • Helps calculate the true cost of acquiring a prospect 7. Bounce Rate Formula: Conversions / Clicks x 100 • Measures how many users took action after clicking the ad • Critical for landing page performance and ad quality 8. Customer Lifetime Value (CLV / LTV) Formula: Revenue / Ad Spend • Important for brand awareness campaigns • Used to measure cost-efficiency of display or video ad visibility

  12. How It Works – Simple Steps • Define Goals – Decide what you want: leads, sales, clicks, or app installs. • Choose Platform & Audience – Pick the right channel and target the ideal customers. • Set Budget & Tracking – Allocate spend and set up conversion tracking tools (e.g., pixels, UTM links). • Launch Campaigns – Run your ads with compelling creatives and clear calls to action. • Track Performance – Monitor key metrics like ROAS, CPA, CTR, and conversions. • Optimize Based on Results – Adjust targeting, bids, and creatives to improve outcomes.

  13. Performance Marketing vs Traditional Marketing

  14. Tools Used in Performance Marketing • Google Ads & Facebook Ads Manager • Google Analytics / GA4 • Hotjar / Crazy Egg • HubSpot / ActiveCampaign • SEMrush / Ahrefs • ClickFunnels / Unbounce

  15. Who Needs Performance Marketing? Performance marketing is ideal for any business that wants measurable, ROI-driven results. Here are the types of businesses that benefit the most: E-commerce Stores • Promote products, scale with ROAS-based campaigns Startups & Small Businesses • Grow fast on limited budgets

  16. Lead-Based Businesses (real estate, education, healthcare) • Use Google/Facebook ads to generate qualified leads Agencies & Freelancers • Offer ad management services for clients Apps & SaaS Companies • Drive app installs, sign-ups, or trial conversions B2B Companies • Use LinkedIn or Google Ads for precise targeting If your goal is traffic, leads, or sales—you need performance marketing.

  17. Real-World Examples Example 1: A shoe brand uses Google Ads and earns ₹5 for every ₹1 spent. Example 2: A coaching business uses Facebook lead ads to collect 1,000+ leads at ₹30/lead.

  18. Challenges in Performance Marketing • Ad fatigue & creative burnout • Rising ad costs • iOS privacy updates & cookie restrictions • Platform dependency • Need for constant optimization Tip: Success lies in testing and adapting.

  19. About Us ETA Marketing Solutions is a Top Digital Marketing Agency In India, specializing in performance marketing , SEO, social media marketing, PPC, and web development. We craft data-driven, ROI-focused strategies to drive measurable results—whether it’s clicks, leads, or sales. Our expertise in Google Ads, Facebook Ads, and conversion optimization ensures that every campaign is built to perform. With a commitment to innovation and transparent performance tracking, we help businesses scale effectively and stay ahead in the competitive digital space.

  20. Thank You

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