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4 tips to ensure a sound strategy for data

4 TIPS TO ENSURE A SOUND STRATEGY

FOR DATA MANAGEMENT

Article by TECHNO DATA GROUP

4 tips to ensure a sound strategy for data 1

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

Every once in a while, the data that is really the building block of your organization

should be revisited and checked. You may be a wizard in coming up with new

marketing strategies, and never-heard-before insights, but any organization is only

as good as the records it maintains. Remember, for the strategy to work, the

underlying data in terms of records, numbers, email addresses, client database

etc. have to be in order.

For the sake of an analogy, consider a building whose foundation is weak. It is

bound to be more susceptible to falling than the one with a strong foundation,

right? Same is the case with organizations too.

Here Are 4 Indicators or Points to be considered to ensure you follow a Healthy Data Management Strategy:

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com

4 tips to ensure a sound strategy for data 2

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

1) DUPLICATE CONTACTS

A database is bound to have information coming in from multiple resources, and

therefore it needs to be checked periodically. Duplicate contacts can be

detrimental to your data analysis as it may throw up incorrect trends that may lead

to inaccurate and ineffective marketing strategies. From the customer perspective

too, duplicate communications are not welcome and may be considered

unprofessional. In addition to these problems, lead scoring becomes limited, and

ROI is also difficult to find as the data would throw up skews.

CHECKING MECHANISM -

Build in a mechanism at the entry level to prevent a duplicate entry from being

registered in your database.

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com

4 tips to ensure a sound strategy for data 3

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

2) COMPLETENESS OF RECORDS

Incomplete records affect almost everyone in the organization, with the worst

affected being the sales and marketing teams. Short term effects of this

inadequacy may lead to low conversion rates of new programs due to lack of

focused targeting, defunct lead scoring models since the conversion of lead to

sales will be difficult to determine and even content personalization of records will

be a daunting task. From a long term perspective, the next steps and marketing

strategy depend on the trends and analysis of these records. If they are inaccurate

in the short term, they will be of no use in the long term either.

CHECKING MECHANISM -

Identify some basic fields that should be complete and ensure no records can be

saved without that information.

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com

4 tips to ensure a sound strategy for data 4

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

3) SENDER SCORE

Email marketing is much in vogue, and can generate business for you as effectively

as other channels. If the email addresses that are present in your database are

incorrect, it may lead to a whole lot of mails that go undelivered. That will, in turn,

have an effect on many aspects like customer retention, brand perception, future

pipeline generation, and even missed targets!

CHECKING MECHANISM -

Before adding an email address to your database, check with a test mail whether

or not the mail gets delivered. Add only if affirmative.

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com

4 tips to ensure a sound strategy for data 5

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

4) ACCURACY OF PHONE NUMBERS

Using a telephone call and building a human-to-human contact is the clincher in

many deals. To accomplish this, the telephone numbers present in your database

have to be accurate. Inaccurate numbers usually fill up the databases like

unnecessary weeds in the garden and have to be culled. Also, since phone

numbers of customers may keep changing due to various reasons, retention of a

customer is only possible if you maintain the accurate number at all times.

A REPORT BY DUN & BRADSTREET NETPROSPEX STATE OF MARKETING DATA BENCHMARK says that out of the

223M+ records that they analyzed, 54% did not have a phone number! That is an

astounding number and you surely cannot have this obstacle in the way to success

of your marketing inputs!

CHECKING MECHANISM -

Keep a valid phone number field as a mandatory field while asking the visitors to

fill e-forms on the website!

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com

4 tips to ensure a sound strategy for data 6

4 TIPS TO ENSURE A SOUND STRATEGY FOR DATA MANAGEMENT

ABOUT US

Techno Data Group is b2b marketing firm in Wilmington, Delaware focusing on

business success. Our solutions comprise of complete database marketing

solutions, market research insights and marketing services that secure your

business with relevant leads to drive your business forward to achieve sustainable

growth.

We work with some of the world’s leading brands and Fortune 500 companies. We

are proud to say that we are their preferred database partners.

Contact Information:

(302) 268 6889 | sales@technodatagroup.com

(302) 268 6889

sales@technodatagroup.com www.technodatagroup.com